小学语文试题
Marketing Mix, Customer Value, and Customer Loyalty in Social Commerce: A Stimulus-Organism-
大象的英文
Respon Perspective
期刊名称： Internet Rearchwork out
职称英语考试报名网>potentially
海贼王2年后是第几集>9年级英语作者： Ya-Ling Wu,Eldon Y. Li
年份： 2017年
期号： 第3期
关键词： Social commerce;Marketing mix;Customer value;Customer loyalty;Social media
摘要：Purpo Bad on Stimulus-Organism-Respon model, this study develops an integrated model to explore the effects of 6 marketing-mix components (stimuli) on consumer loyalty (respon) through consumer value (organism) in social commerce (SC). Design/methodology/approach In order to target online social buyers, a web-bad survey was employed. Structural equation modeling with p
oracle
artial least square (PLS) is ud to analyze valid data from 599 consumers who have repurcha experience via Facebook. Findings The results from PLS analysis show that all components of SC marketing mix (SCMM) have significant effects on SC consumer value. Moreover, SC customer value positively influences SC customer loyalty. Rearch limitations/implications The data for this study are collected from Facebook only and the sample size is limited;
人教版高一英语单词
内容由中国教育图书进出口有限公司引进
剑桥通用英语
