文书
英译汉拍照翻译The social aspects of consumption as predictors of
consumer loyalty
期刊名称： Journal of Service Management
discrimination>chairlift作者： Tsiotsou, Rodoula H
作者机构： Univ Macedonia
accustom年份： 2016年
chakra期号： 第2期
关键词： Trust;Loyalty;Identity;Social relationships;Parasocial
azmrelationships;Reference group acceptance;
摘要：The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs Offline Servic
儿童英语谜语es Purpo – Nowadays companies are eking to create meaningful and long-term relationships with their customer. Therefore, the purpo of the study is to examine the role of parasocial and social aspects of consumption in building trustworthy and loyal relationships in both offline and online rvices. Methodology - Two studies have been conducted using the survey rearch method. One study collected data from 285 soccer fans and the cond study collected data from 298 Facebook consumers. Findings - The study confirms the propod model and suggests that parasocial and social relationships act as significant antecedents of rvice brand loyalty in both offline and the online rvices. Originality/Value -This is the first
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