疫情相关高考时文阅读系列二{四篇15题附答案}
Abroadcaster疫情期间多品牌推出"社交隔离版"logo
B新西兰封城违规举报网站因举报太踊跃而瘫痪
C你也许想读一读这些和大瘟疫有关的书
D首架载有防疫物资的飞机从中国抵达美国
A
疫情期间多品牌推出"社交隔离版"logo
It's not just people that are social distancing. Brands are doing it too.
McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the big companies that are interpreting "social distancing" with logo redesigns.
The term has become popular recently becau of the spread of the novel coronavirus. Social distancing means standing 6 feet apart from others in an effort to lower the risk of being infected.
The messages and logos created to promote social distancing have pros and cons, according to two experts in the design field.
"Our current global situation is no joke. It's a rious matter," Douglas Sellers, executive creative director for firm Siegel+Gale told CNN Business.
"And brands designing social distancing logos have the potential to diminish the verity of what we are going through. The creativity, passion, and thought that goes into wanting to help, educate, and be part of the physical distancing movement is a worthy note," Sellers said.
笑柄的意思Brian Braiker, the editor-in-chief of Ad Age, says it's time for brands to provide a "real, meaningful rvice," referencing companies like the Gap making masks for healthcare wo
rkers or LVMH, the parent company of Christian Dior and Givenchy, manufacturing hand sanitizer(洗手液)
"Understanding the situation, shutting up and doing something helpful is really the only way to go here. When you e brands like McDonald's or Coca-Cola spacing out their logos in 'solidarity,' it strikes a sour note," he told CNN Business.
McDonald's Brazil
Last week, McDonald's Brazil pulled apart its iconic golden arches in a picture posted to its Facebook page. The ad agency explained that despite the temporary paration between its customers and the company caud by closures of some of its restaurants, they "can always be together." McDonald's is offering food through delivery and drive-thru.
The McDonald's ad sparked backlash, including from Senator Bernie Sanders, who tweeted Wednesday about the company's sick leave policy for its employees.
Coca-Cola
Coca-Cola is currently running an ad in New York's derted Times Square that shows each letter of its
logo parated with the slogan "Staying apart is the best way to stay united." The brand typically celebrates togetherness and love in its ads.
Audi and Volkswagen
Two companies that share ownership, Audi and Volkswagen, changed their logos for their social media accounts.tapenade
Audi parated its four rings in a short video telling people to stay at home and keep their distance.
Volkswagen also promoted a similar video with inspirational messages and parated the V and W.
上衣的英文节日快乐 英文
1. Why did the brands such as McDonald's Coca-cola etc. redesign their logos?
A.Becau they want to tell the people to keep distance to protect themlves from being infected by novel coronavirus.
B. Becau they don't like their logos any more.
C. Becau they want to tell ll new products.
D. Becau they want to draw more attention from the public.
2. From what Brian Braiker, the editor-in-chief of Ad Age says , we can make a conclusion that_____.
A. It is very helpful to redesign the brand logos.
B. Rather than redesign brand logos the company should do something practical.
C. Brian Baker is so supportive to redesign the brand logos.
slik
D The companies like Gap made hand sanitizer.
3. In order to tell people to stay home and keep social distance what did two companies Audi and Volkswagen do with their Logos?
A. Audi parated its four rings and so did Volkswagen with the V and W in a short video .
吊带衫 英文B. They put up a post with parated four rings and the V and W.
胸有成竹的来历C. They put newly-designed logos on their products.
recordable
D. They ran an ad in New York's derted Times Square.
B
新西兰封城违规举报网站因举报太踊跃而瘫痪
So many New Zealanders have reported their neighbours to the authorities for breaking l
ockdown rules that a new police website to record such incidents crashed.
More than 2,000 people rang an emergency police line last week to report rule-breakers. As a result, a dedicated website was t up in the hope it would dissuade them from ringing 111.
