我最喜欢的电视节目E-atmosphere, emotional, cognitive, and behavioral
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期刊名称: Journal of Fashion Marketing & Managementconvictions
作者: Hyejeong Kim,Sharron J. Lennon
年份: 2010年
suppod期号: 第3期
关键词: Risk management;Internet;Shopping;Clothing
英语故事带翻译摘要:Purpo – This rearch is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral respons bad on Mehrabian and Rusll's model, which utilizes the stimulus-organism-respon (S-O-R) paradigm. Design/methodology/approach – A total of 230 female undergraduate students participated in an experi
b what u wanna bment after browsing a stimulus website. The effects of the u of a model, color swapping on clothing, and enlargement (2 × 2 × 2 between-subjects factorial design) on emotions and the relationships among pleasure, arousal, perceived amount of information, perceived risk, and purcha intention were tested using SEM. Findings – The results showed
lati>迎国庆演讲稿an effect of enlargement on pleasure (H1c), a positive relationship between pleasure and perceived amount of information (H2a), verifydevice
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