四、What Is Happiness?
1rape、The right to pursue happiness is issued to Americans with their birth cetificates, but no one ems quite which way it ran. It may be we are issued a hunting licen but offered no game. Jonathan Swift emed to being welldeceived.” The felicty of being “a fool among knaves.” For Swift say society as Vanity Fair, the land of fal goals.自从呱呱坠地，美国人就被赋予了追求幸福的权利，但似乎没人确信幸福究竟在哪里。正如它发给我们狩猎证，却不给我们提供猎物。乔纳森•斯威福特似乎持此观点，他抨击幸福的想法是“鬼迷心窍的上当，”是“骗子堆中的傻瓜”的自鸣得意。因为他视社会为虚妄目标聚集的名利场。
2、It is, of cour, un-American to think in terms of fools and knaves. We do, however, em to be dedicated to the idea of buying our way to happiness. We shall all have made it to heaven when we posss enough.当然用傻子、骗子这样的字眼来形容是不合美国的人的风俗习惯的，然后我们似乎确实沉溺于用金钱购买幸福的想法：只要有足够的钱，我们百年后就能上天堂。torontostar
3、And at the same time the forces of American commercialism are hugely dedicated to ma
king us deliberately unhappy. Advertising is one of our major industries, and advertising is one of our major industries, and advertising exists not to satisfy desires but to create them-and to create them faster than any man’s budget can satisfy them. For that matter, our whole economy is bad on a dedicated insatiability. We are taught that to posss is to be happy, and then we are made to want. We are even told it is our duty to want. It was only a few years ago, to cite a single example, that car dealers across the country were flying banners that read “You Auto Buy Now.” There were calling upon Americans, as an act approaching patriotism, to buy at once, with money they did not have. Automobiles they did not really need, and which they would be required to grow tired of by the time the next year’s models were relead.同时，美国的商业主义却又殚精竟虑故意使我们得不到幸福。广告是我们的支柱产业之一，其存在不是为了满足欲望。而是为了制造欲望环太平洋主题曲——花的英文单词其制造速度之快，使我们的腰包应接不暇。就此而言，我们的整个经济是基于一种无法自拔的贪求无厌。我们受到的教育是“占有却为幸福”，然后我们就被迫产生贪欲。我们甚至被告知欲望是我们的义务。引用一个简单的例子为证：仅仅几年前，全国的汽车销售商还打着“你应该立即购买汽车”的横幅。他们号召美国人民：作为一种爱国主义行为，他们应该
立即按揭购买他们并不真正需要的汽车，并且在次年新款汽车发布后他们会对原来这些汽车心生厌倦。
4、Or look at any of the women’s magazines. There, as Bernard De Voto once pointed out, advertising begains as poetry in the front pages and ends as pharmacopoeia and therapy in the back page. The poetry of the front matter is the dream of perfect beauty. This is the baby skin that must be hers. The, the flawless teeth. This, the perfumed breath she must exhale. This, the sixteen-year-old figure she must display she must display at forty, at fifty, at sixty, and forever.或者任意浏览一本女性杂志。正如伯尔纳德•德•渥托曾经指出的那样，这些杂志开头几页的广告诗情画意，而最后则以类似药典和治疗手册结尾。前者是完美美女的梦想：这该是她婴儿般的股肤，这些是她无瑕的牙齿，这该是她呼出的香气，这该是她能保持到40、50、60岁甚至永远的16岁少女般的身材。
5、Once past the vaguely uplifting fiction and feature articles, the reader finds the other face of the dream in the back matter. This is the harness into which Mother must strap herlf in order to display that perfect figure. The, the chin straps she must sleep in. Thi
s is the slave that restores all, this is her laxative, the are the tablets that melt away fat, the are the hormones of perceptual youth, the are the stockings that hide varico veins.make n>viacom一旦读完这些隐约让人振奋的小说和专题文章，读者在杂志最后几页就会发现梦想的真相：这是家庭主妇必须得系上的背带，以展现其完美身材。这些是她睡觉时必须带上的颚带。这是可以恢复青春的药剂和装备，这是她减肥用的缓泻药，这些是消化脂肪的药片，这些是使外表年轻的荷尔蒙，这些是掩盖静脉曲张的长袜。
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6、Obviously no half-sane person can be completely persuaded either by such poetry or by such poetry or by such pharmacopoeia and orthopedics. Yet someone is obviously trying to buy the dream as offered and spending billions every year in the attempt. Clearly the happiness-market is not running out of customers, but what is trying to buy?显而易见，即使心智不健全的人也不会完全相信这些诗境或是这些药典和矫正术。然后有人显然正在竭力购买这些广告所兜的美梦，并为此每年耗资数十亿美元。这种幸福市场无疑不会无人问津，但他们购买的究竟是什么呢？
7、The idea “happiness,” to be sure, will not sit still for easy definition: the best one can d
o is to try to t some extremes to the idea and then work in toward the middle. To think of happiness as acquisitive and competitive will do to t the materialistic extreme. To think of it as the idea one ns in, say, a holy man of India will do to t the spiritual extreme. The holy man’s idea of happiness is in needing nothing from outside himlf. In wanting nothing, he lacks nothing. He sits immobile, rapt in contemplation, free even of his own body. Or nearly free of it. If devout admirers bring him food he eats it; if not, he starves indifferently. Why beconcerned? What is physical is an illusion to him. Contemplation is his joy and he achieves it through afantastically demanding discipline, the accomplishment of which is itlf a joy within him.诚然，给“幸福”这一概念下定义远非易事：最好是尽量为这一概念确立一些极限，然后将两者折中。将幸福视为物质上的拥有和相互攀比，这就确立了其物质上的极限。将其视为一个人（比如印度的圣人）所感知的信念，则是确立了其精神上的极限。圣人的幸福是无需身外之物。无欲则无求。他静坐不动，陷入冥思，甚至脱离或者说近乎脱离自己的肉体。如果有虔诚的信徒带来食物，他硬听； genuineness如果没有，他便淡然地饿着。有什么好牵挂的呢？对他而言，物质世界只是虚幻。宴想是他的极乐，而他通过修行来实现。这种修行要求之高，让人难以置信，其完成本身就是他内心的一种极乐。
8、Is he a happy man? Perhaps his happiness is only another sort of illusion.But who can take it from him? And who will dare say it is more illusory than happiness on the installment plan?他幸福吗？或许他的幸福只是另一种虚幻。但谁又能将幸福从他身边夺走呢？又有谁敢说这种幸福比分期付款计划中得到的幸福更缥缈呢？
9、But, perhaps becau I am Western, I doubt such catatonic happiness,as I doubt the dreams of the happiness-market. What is certain is that his way of happiness would be torture to almost any Western man. Yet the extremes will still rve to frame the area within all of us and must find some sort of balance. Thoreau-a creature of both Eastern and Western thought-had his own firm n of that balance.His aim was to save on the low levels in order to spend on the high.然而，或许因为我是西方人，我对这种令人精神紧张的幸福持怀疑态度，正如我怀疑幸福市场的梦幻一样。可以确信，他这种幸福方式对几乎任何一个西方人而言都是一种折磨。尽管如此，我们仍然可以利用这些极限来划定幸福的范畴，在这一范畴内每个人都得找到某种平衡。梭罗，一个东西思想交融的人物，对这种平衡有他自己的坚定信念。他的目标是在低层次节约，在高层次上付出。
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10、Possssion for its own sake or in competiton with the rest of the neighborhood would have been Thoureau’s idea of the low levels. The active discipline of heightening one’s perception of what is enduring in nature would have been his idea of the high, What he saved from the low was time and effort he could spend on the high. Thoreau certainly disapproved of starvation, but he would put into feeding himlf only as much effort as would keep him functioning for more important efforts.梭罗所理解的“低层次”，即为自己而去拥有，或与邻里明争暗斗而致拥有。他心目中的“高层次”，则是这样一种积极的人生戒律，即要使自己对自己界永恒之物的感悟臻于完美。对于他从低层次上节省下来的时间和精力，他可将其致力于对高层次的追求。勿庸置疑，梭罗不赞成忍饥挨饿，但他在膳食方面投入的精力仅果腹而已，只要可以确保他能去从事更为重要的事务即可。
11、Effort is the gist of it. There is no happiness except as we take on life-engaging difficulties. Short of the impossible, as Yeats put it, the satisfactions we get from a lifetime depend on how hign we choo our difficulties.Robert Frost was thinking in something like the same terms when he spoke of “The pleasure of taking pains.” The martal flaw in the advertid version of happiness is in the fact that it purports to be effortless.殚精竭虑，
全力以赴，便是问题的精髓所在。除非我们愿意直面那些需要我们全身心投入的艰难困苦，否则便不会有幸福可言。正如叶芝所言，除却某些不可能的情形，我们人生中所获取的满足皆取决于我们在多高的境界中选择我们所愿意面对的艰难困苦。当罗伯特•弗罗斯特言及“以苦为乐”时，他内心所思，大体如此。商业广告中所宣扬的寻种幸福观，其致使的缺陷就在于它宣称，一切幸福皆唾手可得，不费吹灰之力。
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