winter什么意思 Entry mode
Recommendations
Recommended entry mode
a. Our company is a Domestic large enterpri.
constructionb. We have certain export experience. And we and the international market directly contact.
c. We want to accumulate the international market and international marketing experience.
d. On foreign marketing activities have some controls.
According to the above conditions, we recommend entry mode is the direct export
.
The advantages of direct export
cove-to improve export prices and increa enterpri profits
-to control foreign customers to ensure business is stable
-to grasp market situation, reduce export risk
-To get rid of export dependence on middlemen, establish the international marketing network
-international experience and training to accumulate international talents
-international market to improve image
Ca: Disney into Tokyo and the French market success and failures
To enter the market: Tokyo
Enter a time: 1984
Entry mode: the technology transfer
Collection of open consulting fees of 10% of tickets income in almost 5% of the sal
es from products
Business results: very successful
Spending $35.5 million in amument
$15.5 million higher than expected;
pritzker1990 14 million tourists,
More than the United States Disneyland in California
retail
So a good entry mode is very impotent
Explanation how the recommended entry mode address the opportunities and threats/risks
Direct exports: it is to show the enterpri around the domestic middlemen, directly will domestic production products to foreign middlemen or customers
A. forms
a. Missions abroad
I should have some missions in Australia
b. International exhibitions, exposition
1. doggybagTo participate in the domestic international exhibitions, exposition
--hosted by the ministry of commerce of China Guangzhou fair is the oldest and largest commodities, the most complete, exhibitors, most in the world's biggest popularity \"China to the no.1. conductor是什么意思
2. Direct exports: abroad in the
Foreign institutions of the priority in participating in the exhibition
According to the different, can be divided into foreign institutions overas exhibitions hos
ted by the exhibition and the domestic institutions abroad exhibition . Relatively speaking to foreign institutions of the exhibition better effects .
靠谱的留学中介
In the main professional overas exhibitions
According to the content of the exhibition, can be divided into comprehensive exposition overas exhibitions and professional exhibition . Relatively speaking to professional exhibition better effects .
Try to attend only to trade exhibition of manufacturers
According to different exhibition object can be divided into foreign exhibition only for the exhibition and trade manufacturers mainly aimed at consumers of exhibition. Relatively speaking only for the manufacturer to trade exhibition better effects .
On the choice of venue is very important
alimi
The exhibition every country has, almost every day at a certain place in the world have ex
hibition opening, but quality difference is very big. Our country enterpri of the overas countries as many as 60.
>离职英文
