Corporate social responsibility
. The definition of corporate social responsibility
“sawyerCorporate social responsibility refers to the responsibility that a corporation has for its stakeholders in its business operation” (Robin, 2005). The concept of corporate social responsibility is bad on the concept that business operation must be correspondent to sustainable development concept. The enterpris should not only care about their financial and operating status, but also they have to consider their influence on the society and environment that they are in. The corporate responsibility of an enterpris embodies in: a strong and large enterpris, all the business and management comforting to laws and morality, the investment on community welfare, the social charity and the protection to the environment.
. The examples for corporate social responsibility in China
魔鬼搭车人With the development of China’s economy, more and more enterpris start to take the social responsibility positively. There are three examples as follows.
1. The corporate responsibility of BASF Corporation
As a German 重庆中学生学习chemical industry corporation, BASF Corporation entered into Chine market in 1865. It has been doing a good job in taking corporate responsibility. In environment, BASF Corporation emphasizes on responsibility and the analys on ecological benefit. It’s a campaign advocating improvement in environment protection, curity, health and so on in chemical industry. “In 1992, it has put forward the conception of “responsible actions”” (Pavlos, 2009). In China, it has offer help to university education and community development. In society, BASF Corporation are willing to take the social responsibilities related to its business, including the interactions with its employees, clients, suppliers and the local communities.
环抱2. The corporate responsibility of Yili Dairy Corporation Group
As the biggest daily enterpris in China, Yili Dairy Corporation Group has been taking its social responsibilities. It has help almost 5 000 000 milk farmers grow rich in the past few years. It has funded 4 000 000 yuan to help tho excellent students from poor families in
Huhehaote city in 2005. In 2006, the corporation t a youth center in Mongolia to train young people and educate them to improve their ability to get rich in rural areas in China. And in 2008, when Sichuan suffered the great earthquake, Yili Dairy Corporation Group immediately went to disaster-stricken area to help and nt a lot of aids to the area, providing milk for people who needed.
3. The corporate responsibility of Suning Appliance Group
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Sunining Appliance Group is a large appliance enterpris in China. In 2000, it funded 5 000 000 yuan as educational fund for building 2 to 3 Hope primary schools in China. It also took 300 000 yuan to aid freshmen in Universities from poor families. In 2003, when SARS threatened China, the corporation took the lead to fight the dia. It not only took all kinds of measures to prevent the dia, but also it donated 3 000 000 yuan to the government for fighting the dia. It also donated 10 000 to Chines Red Cross. It made great contribution in China’s fighting SARS in 2003.
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智者千虑必有一失>纳尔逊曼德拉. The influence of corporate social responsibility on business ultras
1. The influence of corporate social responsibility on economic efficiency of enterpris
Firstly, a corporation taking corporate social responsibility is beneficial for its financial performance. Taking corporate social responsibility can not only t a good social image for the corporation, but also it is a pass for the corporation to enter into a bigger market, such as the international market. Secondly, a corporation taking corporation social responsibility can help reduce the cost of operation of the corporation. For example, if a company can take the responsibility in environment protection and improving the people’s life quality, it can avoid the accusation and punishment of the public and the government, thus not being disturbed in production. “Sometimes it may be awarded by the government and get benefits in policy” (Bala, 2009). In a short time, expen means decrea in income, but in a long term, there will be tens even hundreds of returns for the investment.
2. The influence of corporate social responsibility on social benefits of enterpris
A corporation taking responsibility can gain good reputation in the society, which is a kin
d of immaterial property for the corporation and can t a good image for the corporation to attract more consumers and expand the market. Firstly, a corporation can decrea the supervision and market barriers through taking corporation responsibility. It has been proved that corporations can be given more freedom by the government becau of their taking social responsibilities. Secondly, a corporation taking responsibility can add n of identity form the society, thus decreasing or eliminating public crisis of the enterpri and creating good conditions and opportunities for the development of the corporation. Thirdly, a corporation taking corporate responsibility can t a good image for the corporation and contribute to the development of the corporation. There is no denying that the public usually hold special good impression towards tho corporations which positively take social responsibilities and make contributions to the society.
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