The Influence of Sport Sponsorship on Brand Equity
sota
in South Africa
期刊名称： Journal of Promotion Management
作者： Penelope Marame Maanda,Rusll Abratt,Michela Mingione
年份： 2020年
single是什么意思期号： 第6期
托福听力
aloe extract关键词： Sport sponsorship;brand equity;brand awareness;brand image;South爱思英语网
Africa
摘要：This study scrutinizes the influence of sport sponsorship on brand equity
in South Africa. It examines the impact and contribution of brand awareness, brand image, brand loyalt
y and perceived quality resulting from sports sponsorship. The objective was also to understand the influence of sponsorship fit between event
烹饪英语and sponsor on brand awareness and brand image. To date, extant rearch has been conducted in the developed world, mainly in the United States, Europe and Asia. Investigations of sports sponsorship in Africa are spar. Marshaling the sports sponsorship and brand equity literature, the results show that sponsorship has a major role to play in building brand awareness and brand image. An important and unexpected finding is that the perceived appropriate fit between the sponsor anddarktube
the sport event has a negative tpx
内容由中国教育图书进出口有限公司引进陷入困境
contex
