大众传媒与中国当代艺术
论文提要
随着经济的发展，科技的进步，大众传媒，包括广播，电视，电影，大量印刷的杂志和报纸，还有现在提及最多的互联网，以前所未有的速度和能量覆盖了整个世界。构成了整个社会不可或缺的一个重要组成部分，它所带来的信息和它本身的价值对中国当代艺术的发展
www ri2012 com有着至关重要的作用。大众传媒的介入促就了中国当代艺术的新的视觉观念。其间中国当代艺术的意识形态和价值取向也发生了相当大
的变化。
本文从一个旁观者的视角出发，综观媒介的历史进程，通过分析大众传媒与中国当代艺术的关系提出作为艺术创作者在读图时代怎
样进行创作这一问题。
文章分三部分，首先由引言引出论题的现实意义，在今天这个社会，大众传媒控制着整个世界，它不但是现实生活合法的一部分，而且，更重要的，成了现实生活的本身。对人们的视觉经验产生了变化。
正文则是通过分析大众传媒特征和它与中国当代艺术的关系提出中国当代艺术出现
的问题。
for的用法
正文第一部分、文章首先从人们的视觉文本，特别是视觉文本中的图象文本对于人们的视觉认知所起的作用引出传播媒介的作用，借用马歇尔.麦克卢汉的“媒介即是信息”这一
理论依据阐述大众传播媒介作为信息的载体
有着不可替代的重要性，特别是在现代社会电子媒介的传入，媒介的力量更是凸显。（此处通过将传统的媒介与电子媒介进行比较与联
系得出）媒介的力量的彰显。
由于电子媒介的介入，大众传媒在当代社会体现了与传统传播媒介不同的特征，一个是表象特征上，另一个是文化特征。在表现特征上，
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本文一个是提及到其具有的及时性和瞬间性，具体体现在，一方面大众传媒的真正重要性就在于它及
时的建构一个事件的图景和文字。另一方面，由于大众传媒中电视，电脑，收音机、网络、广告等多种媒体的相互弥补，造成了现代生活中的信息资源极度丰富。这种及时性和瞬间性是传统媒介不可替代的。另一个则是通过阐述各类传播媒介的图象和广告因总是显
示出一个不受任何限制的姿态强加给观众的
覆盖力以及通过阐述传播媒介中的网络和电
视等带给观者的视幻效果来提及到它所具有
的覆盖性和迷惑性。在文化特征上，主要表现在精英文化和大众文化的界限的消弥，千百年来，“下里巴人”之所以无法与“阳春白雪”抗
争，主要是技术（即，媒介）上的原因。当现代印制技术和音像复制技术相继问世的时代——20 世纪的科技大发展时代来临之后，以
大众传媒为主力的大众文化终于以不可阻挡考研培训
之势对精英文化发起了冲击。艺术风格与艺术作品迅速地从生产者手中传到消费者手上。艺术作品已不再是放置博物馆里供少数贵族欣
赏的。传统的神圣艺术作品摆放在路边以供不同文化层次的普通民众品头论足。电视片头把一切高雅艺术溶入其屏幕以供商家为其产品
作宣传。也正是大众传媒在当代所具有的这些特点让精英文化和大众文化同为人民服务。
第二部分则主要讲大众传媒与中国当代艺术
的关系，一方面，从大众媒体作为艺术的传播媒介来看大众传媒使艺术得到了迅速的传播与流通。让艺术得到了更深入更普及的宣传。确立了艺术家的地位。培养了广大观众对艺术的观赏能力，增强了艺术与观众的互动性。是推动艺术发展的一股重要力量。但是也带来了附带的影响，它使得艺术成了商家炒作的一种手段。使得大部分的艺术品失去了原本的意义，变成了一种时尚化的广告宣传品。另一方面，从大众传媒作为中国当代艺术家创作资源的角度来看，也可分两方面说，一是大众传媒与作为消费者的艺术家之间的关系，大众传媒所带来的消费文化也不可避免的对作为消费者的艺术家产生极大的影响。二是大众传媒作为创作资源与作为艺术生产者的艺术家的关系它本身的媒介性质和所带来的文字文本和图象文本也开始为艺术家在创作中所关注并应用为题材。
第三部分则是对中国当代艺术现状的现实问题的提出，该部分首先综述了中国当代艺术现状的表现形式，然后提出中国当代艺术所呈现的问题。一是前卫艺术的社会功能被削弱掉，反思的力量被消弥掉，二是艺术的市场化导致艺术媚俗现象，艺术成为商品的艺术。
文章结束部分则是作者提出艺术家在这样的一个由大众传媒造就的读图时代，又该如何进行艺术创作的问题，认为面对大众传媒艺术家应保持清醒，对当代艺术的时代状况有一个自觉的认识。
关键词：大众传媒媒介图象当代艺术艺术家
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The public media and Chine contemporary art
lou bega
Thesis brief summary
加拿大阿尔伯塔大学排名
Along with the economic development, technological advance, the public media, include the broadcast, television, movie,
the magazine of the large quantity
printing with newspaper, still have the Internet mentioning at most now, overlaid whole world with the energy with the unprecedented speed.Constituted whole society necessary an importance constitutes the part, it an information
for bringing with it onelf of the value
has got to the important function in pass
to the development of the Chine contemporary art.The public media gets involved the new n of vision idea of
the Chine contemporary art.The consciousness appearance of the Chine contemporary art in in the interval took place the very big variety with worth a mindt too.
This text ts out from an angle of view of on-looker, taking a comprehensive view of the history progress of the medium, passing to analyze the public media put forward with the relation of the Chine contemporary art to be ud as the artprofessional
creator at read the diagram ages to
proceed artistic this problem how.
The article divides three part, be talked
about by preface derivation first the
realistic meaning of, in today this social,
the public media controls whole world, it
is not only is an actuality life legal a
part, but also, more important, actuality
life of onelf.Produced the variety to
people n of vision experience.
The text then pass to analyze the public
the media characteristic to put forward
with the relation of the Chine contemporary art the Chine contemporary
the problem that art appear with it.
Text the first part, article first from
people n of vision text this,
dialespecially the portrait text of n of
vision text this inside this spreads to
people n of vision perception a
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function for rising derivation the function of the medium, u with adverti becau of always displaying a not summit to and any
Matthus.Michael the theories " medium is limiting carriage the strong adding information" according to expatiate the overlays the audience the dint and pass
mass communications media conduct and actions information carry the importance that have got and can't act for, streaming
into in the modern social electronics medium especially, the power of the medium also highlight.( pass to proceed with electronics medium the traditional medium to expatiate to spread network in the medium with television etc. brings the view of e the result to mention it have of overlay with ca
ptivation.In culture characteristic lastly, primarily express at elite culture with the dispear of the cultural boundary in the public, for
to comparison here and contact out) the thousand a hundred years," snow the
power of the medium shows.
Becau the electronics medium gets involved, the public media is in the contemporary and social now spreads with person of city " of so can't contend with" plain and white snow", is a last reason in technique( namely, medium) primarily.Modern print the technique of
tradition different characteristic in system with the remble technique big
fall
medium, an is a form elephant characteristic last, the another is a culture characteristic.In characterizing,1 ：this text is to development in technology ages approach publishing one after another that after making duplicate 20 centuries in— in— in ages, with the public media for main dint
m entions its have of on tim e with moment, of the public culture to can't impede it
concrete now, on the other hand the real importance of the public media consist in it on time of const
ruction or purcha a diagram of affairs view with writing.On the other hand, becau of the public media inside television, computer, radio, network, adverti etc. various mediums makes up mutually, making the information resources of the modern living inside extreme plentifulness.This kind of on the power to start the impact to the elite culture finally.The art style spreads to
the consumer hand top from produce the hand quickly with art work.Art work already no longer is to place the muum
in provide what a handful of nobility enjoy.The traditional sacred art work
puts to put to provide common people of the different culture level of structure with
the article a theory foot in the
time is a traditional medium and can't wayside.The television a head dissolves
act for with the moment of.The another then pass the every variety that expatiate the portrait spreads medium the whole elegant arts into its hold the
维语act regard providing the company with the hou as its product promotes.Too exactly
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the public media let elite culture been
eur是什么意思the same as people the rvice with the public culture at contemporary a the characteristics for havings.
The cond part then speaks the public media primarily and the relation of the Chine contemporary art, on the other hand, from the public medium conduct and actions the art spreads medium to e the public media makes art got to spreads quickly with circulate.Let the art get the more thorough more universal publicity.Establishment the artist's position.Educates the large audience appreciate the ability to the art, strengthenning the art and the interactive of the audience.Is an important power to push the art development.But also brought the supplementary influence, it makes art company's hou fries a kind of means that make.Make big and part of arts article
lo the original meaning, become a kind culture and conduct and actions consumer too the ineluctability is to the artist biggest of influence.Two is relation media conduct and actions artistic resources that artist who the public and
the conduct and actions art produces it onelf of medium kind with a writing for bringing text this with portrait text this
too the beginning is an artist in artistic
a concern and apply for topic.
The third part then puts forward to the realistic problem of the Chine contemporary art prent condition, should be part of overview first the manifestation of the Chine contemporary art prent condition, then put forward
the Chine contemporary art a problem for prenting.An is power that advanced art of the social function were weakened, anti think was dropped by the dispear, two is that art of the market turns to cau art become fit public phenomenon, the art becomes the merchandi.
of advertiment propaganda material At an end part in article then the
that vogue turn.On the other hand, from the public Chine contemporary artist in conduct and actions in media artistic resources of angle to e, also can divide the both side say, an is the public media that conduct and actions consumer creation that a consumption for of relation, the public medi
a bringing author puts forward the artist at such a
be educated by the public media of read the diagram ages, again how to proceed the problem of the art artistic, think the
face to the public the media that the
artist should keep to wide awake, having to the contemporary the times of art condition a lf-conscious of cognition.
Keyword：The public media Medium Contemporary art Portrait Artist 5
