国际市场营销英⽂练习题库及答案
1、Management with a geocentric orientation viewing the entire world as a potential market and striving to develop an integrated world market strategy、
meet是什么意思
2、Marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do、
3、Product concept is such an idea that consumers will favor products that offer the most quality performance and features, and that the organization should therefore devote its energy to making continuous product improvement、
4、The production concept is such a philosophy that consumers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency、
5、The goal of differentiation principle is to create competitive advantage、
6、What does global localization mean? Thinking globally and acting locally、
多姿多彩是什么意思
7、EPRG Framework consists of Ethnocentric orientation, Polycentric orientation, Regiocentric Orientation, Geocentric Orientation、
8、Three principles of marketing includes value principle, differentiation principle, focus principle、ellen talk show
9、Which management philosophy holds that achieving organizational goals need to determine the needs and wants of target markets、Marketing concept, social marketing concept、
10、Marketing is a social and manager process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others、√对
1、European union is a kind of Economic Unions、
2、Two or more countries agree to abolish all internal barriers to trade among themlves, Then they establish a Free trade areas、
3、Power distance index (PPDI Refers to the extent to which the less powerful member of a society accept- even expect- that power is to be distributed uniquely、
4、Lower middle income countries, also known as less developed countries/LDCs、tho怎么读
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5、Expropriation is a kind of political risk、
6、High income countries also known as advanced industrialized postindustrial or first world countries、
7、Self -reference criterion(SRC) refers to the unconscious reference to one's own cultural values、
corporation是什么意思8、Market Allocation relies on consumers to allocate resources、
9、Which of the following belongs to the most of delusion of equity control?
Expropriation, Confiscaction, Nationalization, Creeping expropriation、
10、In a high context country lawyers is less important , a person's word is his or her bond, responsibility for organizational error is taken by highest level, people breathe on each other、
英语口语辅导班11、Sovereignty refers to the spring and independent political authority of a country、
12、There are three types of economic systems, namely capitalist, sociologist, and mixed、
13、There are four stages of market development, namely low income countries, lower middle inco
me countries, upper middle income countries, and high income countries、inter
14、Culture can be explained by ways of living built up by a group of human beings which are transmitted from one generation to another、
二月 英文15、Maslow's hierarchy of needs is a uful theory of human motivation that helps explain cultural universals、
1、Segmentation is defined as the process of dividing the world market into distinct success of consumers that behave in the
same way or have similar needs、
2、Demographic gmentation is dividing the world bad on measurable characteristics of populations, such as age, gender, income, national income, education and occupation, etc、
3、Behavior gmentation focus on whether people buy or u a product, how often and how much they u it、
4、Targeting is the act of evaluating and comparing the identified gments in order to lect one or
more of them as prospects with the highest potential、
5、Differentiated global marketing entails targeting two or more distinct gments with different marketing mixes、
6、Positioning is the location of a product in the mind of its customers,that is positioning is what happens in the mind of the customer、
7、High-tech positioning is a kind of positioning strategy for products which are ppurchad on concrete product features; Bears already have procesd or wish to acquire considerable technical Information、
down什么意思8、Core product consists of the core, problem solving benefits that consumers ek when they buy a product、
9、Product life cycle is the cau of a product's sales and profits over its lifetime、
10、Then company lls exactly the same product or rvice with the same advertising as ud in the home country ,in some or all world market countries or gments, we say the company choos a dual expansion strategy for global product expansion、
11、Transfer pricing refers to the pricing of goods and rvices bought and sold by operating units or divisions of a single company、
12、Price escalation is the increa in a product's price as transportation ,duty and distributor margins are added to the factory price、
13、Distribution channel refers to an organized network of agencies and institutions which in combination perform all the activities required to link producers with urs to accomplish the marketing task、
14、The width of distribution channel is depending on the number of intermediaries in each level of channel、
15、Promotion refers to all forms of communication ud by organizations to inform ,remaind,explain, persuade, and influence the attitudes and buying behavior of customers and other persons、
