Unit 1 The mass media
Extended reading
I. Learning objectivesshrinks
By the end of the lesson, students will be able to:
1. know some basic information about the advertiment;
2. analyse the structure of the article and learn to write a summary失败英文;
3. write a summary of the magazine article about the advertiment.
II. Key competence focus
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1. Analysis the structure of the article and summarize the main idea of each paragraph.
2. State attitude towards advertising tailored to individual customers’ needs.
III. Predicted area of difficulty
1. Summarize the main idea of each paragraph.
2. Write a summary about the article about advertiment.
IV.Teaching procedures
Step 1 Brainstorming
T asks Ss to brainstorm more things we can read on the Internet.
1. What other things we can read on the Internet except for the news?
Possible answers: essays, novels,
2. Where can we find the advertiment on the Internet?
Almost everywhere.
【设计意图：结合本单元前面的内容，让学生brainstorm一些我们能在互联网上读到的东西，从而引出本节课的主题advertiment。】
Step 2 Predicting
T asks Ss to read the title of the article and guess what will be talked about in the article.
◆What aspects will be talked about in the article?
Possible answer: The advertiment how to u some techniques to persuade people to buy something.
◆How do the advertiments persuade people the buy something?
【设计意图：学生阅读标题猜想文本可能会出现的内容，尤其是广告所用的吸引买家的手法，以预测的内容为学生阅读做好铺垫。】
Step 3 Fast-Reading
T asks Ss to scan the article and get the main idea of each paragraph.
The main idea of each paragraph:
Paragraph 1: Definition of the advertising
Paragraph 2: Relationship between advertising and the mass media
Paragraph 3: Function of advertising
Paragraph 4-6: Ways advertirs developed to persuade people into purchasing products or rvices
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Paragraph 7: Future of advertising
【设计意图：通过快速阅读，让学生掌握文章的框架结构及每一段的主旨大意，为接下来的概要写作做好准备。】
Step 4 Careful reading
1. T asks Ss to read para. 1 and answer the following question:
•What is advertising?
It refers to the activity of promoting a product or rvice. In other words, it refers to persuade people to buy a product or rvice.火影片尾曲
2. T asks Ss to read para. 2 and answer the following question:
•What is the relationship between advertising and the mass media?ntc是什么
美剧回归时间表3. T asks Ss to read shorterpara. 3 and answer the following questions:
•Why a company launch a mass media advertising campaign?
4. T asks Ss to read para. 4-6 and answer the following questions:
•What ways the advertirs have developed to persuade people into purchasing their products or rvices?
→What ways are slogan ud to make us remember the product or rvice?
→Who can be a “brand ambassador〞? Why they employ the brand ambassador to promote their product or rvice?
→Why did the author say some advertiments are not so obvious? What mass media u product placement?
Further thinking:
•What is your favourite advertiment? What techniques does it u to promote the product or rvice?
5. T asks Ss to read para. 7 and answer the following question:
• What are the past, prent and future of advertising?
【设计意图：学生通过一个个问题理解每一个段落的细节，通过这些问题引导学生利用好连接词做好概要写作。】
Step 5 Summarizing
T leads Ss to write a summary of the magazine article with the answers above.
【设计意图：通过文章的框架结构图，将以上问题的答案通过一些链接手法链接到一起，形成一篇完整的概要写作文。也让学生了解进行概要写作方法和技巧。】
Step 6 Critical thinking
T asks Ss to think about the advantages and disadvantages that the advertising brings to us.
• What advantages and disadvantages the advertising brings to us?
i know him so well
Advertising | Advantages | Disadvantages |
•let the customers know more about the products; •some advertising aims to teach us and help us lead better lives; 龙岗o培训... | •advertising plays tricks on customers; •advertising will not tell people the complete truth; •advertising makes people puzzle about what to buy; ... |
| | |
•What’s your attitude towards advertising tailored to individual customers’ needs? Give reasons fir your answer.
V. Homework
1. Polish your summary of the magazine article after class;
2. Mark the difficult language points you can’t understand.
