Green consumer behavior in an emerging economy: confusion, credibility, and compatibility 期刊名称： Journal of Consumer Marketing
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作者： Lorena Carrete,Raquel Castano,Reto Felix,Edgar Centeno,Eva Gonzalez
四级报名时间上半年2021作者机构： Business School,EGADE Business School,Department of Business
Administration
年份： 2012年
英文蔬菜歌期号： 第6-7期
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关键词： green consumer behavior; ecocentric perspective; ethnography;
thematic analysis; mexico; consumer behaviour; emerging markets
arrange是什么意思摘要：Purpo – The purpo of this rearch is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Bad o
n the ndings, it aims to provide implications for marketers and policy making. Design/methodology/approach –Bad on an ethnographic approach, in-depth interviews and obrvational dataintensive
were ud to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was ud to develop and validate themes and codes. Findings – The ndings highlight three dominant themes related to uncertainty in the adoption of environmentally-friendly behaviors: consumer confusion, trust and credibility, and compatibility. Overall, green behaviors em to少儿英语费用
be ingrained in the traditional heritage of savings and 郑恩智
beverage内容由中国教育图书进出口有限公司引进
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