Unit 4 Advertising
Part I Business Vocabulary
Directions: There are 20 incomplete ntences in this part. For each ntence there are four choices marked A, B, C and D. Choo the ONE that best completes the ntence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each ntence.
C1 Outdoor advertising is one of the fastest growing _______________ in the market.
A markets B ctions 八年级下册英语 C gments D ctors
D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.
A worthwhile B worthy C valued D worth
C3 The soaring costs of TV are ______________ clients to consider alternatives.
A making B driving C prompting D letting
A4 BMW ran a ‘tears’ campaign in Britain on bus shelters.
A exclusively B largely C greatly D inclusively
C5 Placing an ad on a bus shelter for two weeks ________________ at about £90.
A works on B works away C works out D calculates
D6 We are facing a ________________ with our market share. What are we going to do about it?
A promotion B sale C order D惠州翻译 crisis
A7 Focus, a large advertising agency bad in Paris, has a reputation for creating imaginative and ____________ campaigns.
A effective B efficient C effect D efficacious
C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.
A ensure B assure C convince D persuade
B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.
A offer B prent C supply D furnish
D10 The little village where he lived would be a popular tourist ________________.
A place B site C visit D resort
B11 Thank you for the above order ______________ our bicycles.
A of B for C by D against
C12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.
A which B where C that D what
A13 You requested that 80% of the bicycles surpri什么意思____________miffy in March and the balance in April.
A be shipped B shipped C to ship D have been shipped
C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.
A from B for C in D at
D15 We have received your letter of 28 March, ___________better man什么意思 us to modify the previous arrangements for the shipment of the captioned order.
A asked B to ask C being asked D asking
A16 You now wish to advance the date of shipment ____________ one month.
A by B to C for 北京技能培训D at
A17 In the circumstances, we regret ___________unable to meet your request.
A to be B being C be D having been
A18 In this ca, you must _____________ the additional charges.
A bear B have borne C to bear D bearing
D19 Plea take the above ____________ account and let us know your decision as soon as possible.
迪士尼神奇英语
A to B for C by jpjD into
B20 We are plead to inform you that the captioned order _____________ now been dispatched.
A have B has C are D is
Part II Phra Translation
皮肤美白小妙招
Directions: Directions: There are 20 Chine phras in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phra.
1 竞争对手产品
Competitors’ products
2 隐性广告
Subliminal advertising
3 广告媒体
Advertising media
4 体育赞助
人教版七年级下册英语Sports sponsorship
5 免费样品
Free sample
6 广告标语
Advertising slogan
7 大众媒体
