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Toyota to recall vehiclesonepiece是什么意思
Good afternoon, everyone. I am very glad to stand here and share our group’s topic with all of you. Today our topic is Toyota to recall vehicles. Now let’s start.
As we all know, Toyota is one of most famous auto-brand and had optimum quality. But since 2009, its continuous recall issues had a big effect on its reputation. Three recalls of automobiles by Toyota Motor Corporation occurred at the end of 2009 and start of 2010.
(ppt2&p3)The first extensive recall, on December 25, 2009，crayon谐音was to correct a possible incursion of an incorrect or out-of-place front driver's side floor mat（脚垫） into the foot pedal(踏板). The cond large-scale recall, on January 21, 2010, was caud by accelerator pedals becoming stuck open.
(ppt5&6)On January 28, 2010, Toyota had announced recalls of approximately 5.2 million vehicles for the pedal entrapment/floor mat problem, and an additional 2.3 million vehicles for the accelerator pedal problem. Approximately 1.7 million vehicles are subject to both. Its
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Lexus and Pontiac models were also affected. By then, the worldwide total number of cars recalled by Toyota was amount to more than 8 million vehicles.
(ppt9)On January 2010, 21 deaths had been alleged due to the pedal problem since 2000, and the number of alleged victims and reported problems sharply incread following the recall announcements. Different parties attributed unintended acceleration to mechanical, electric, and driver error. But Some of US owners still reported the reason of repairing the recalled vehicles was accelerator pedal, leading to investigations of NHTSA.
On February 8, 2011, the NHTSA, in collaboration with NASA, relead its investigation on the Toyota drive-by-wire throttle system. After a 10-month arch, NASA and NHTSA scientists found no electronic defect in Toyota vehicles. But Driver error or pedal misapplication was related to the incidents.
武汉瑜伽培训 We can learn many things from Toyota’s recall issues.
(ppt11)First one is keep balance between expansion and cost control. Toyota had ever achieved significant success, but at the same time, Toyota took measures to control its cost. To save cost, the new car did not have match parts. And it directly leads many curity risks. So Chine automobile industry should learn to make right comment on lf development potentiality. And obviously, strategy of low cost is not a good development way for our automobile industry. What we need to do is Industrial restructuring and finds a suitable way to develop.
scientSecond one is Improve electronic safety of domestic car. The Toyota “recalls" incident was mainly due to problems caud by the pedal. To address this problem, Toyota announced “before the end of 2010 brake override system (BOS)刹车优先系统 will become the standard for all Toyota cars made in China.” And then the U.S. General said, also install BOS systems on all new cars, but there is no domestic car companies have any action.
Third one is consummate Recall system. Toyota recalled cars was amount to 9 million, is bioform
one of the largest ever defect product recall car. In 2004, china started to u recall system in a small range of vehicle types, it was general expanded to all motor vehicles until 2009. Marketing people found that recall is not fundamental to destroy brand strength, everything is not perfect. Has courage to make up for lf mistakes, dare to responsible behavior, the company will eventually win highly support.
外国歌曲Fourth one is crisis management. Since the 1970 s, Japane auto enjoyed a reputation in the world with high technology content and high quality. But its reputation was lower than before, especially when the Prius had brake problem. And at the beginning of the crisis of Toyota, they did not pay enough attention on their mistakes. Becau Toyota dealt with in this crisis improperly, it lead to the escalation of the crisis itlf and transformation: from the quality of the products to the brand crisis, from Toyota’s crisis to Japan’s automobile industry and even crisis of the whole Japane manufacturing credibility.
So when the product has problems, our industry should deal with it timely and put forward solutions, restore reputation.
