电子商务英语自考题真题2016年10月
(总分：100.00，做题时间：90分钟)
一、(总题数：10，分数：10.00)
1.Many people believe that one of the keys to success on the Internet is coming up with a business plan that targets a very ______ market rather than a broad market.
（分数：1.00）
A.specific √
B.small
C.peculiar
D.shallow
解析：[解析] 本题考查形容词辨析。A项的specific意思为“具体的，明确的”；B项的small意思
为“小的”：C项的peculiar意思为“特殊的，独特的”；D项的shallow意思为“浅的”。specific market与题干中的broad market相对。本题的大意为：许多人认为，在互联网上取得成功的关键因素之一在于：提出针对具体市场而非广阔市场的经营方案。故选A。
2.Being on the Web means your business will be ______ to an international audience.
（分数：1.00）
A.invisible
B.hidden
C.happening
D.visible √
解析：[解析] 本题考查形容词辨析。A项的invisible意思为“无形的，看不见的”；B项的hidden意思为“隐藏的”；C项的happening意思为“偶发的，偶然的”；D项的visible意思为“看得见的，可见的”。本题的大意为：在网站上运营意味着您的业务将被国际受众看到。故选D。
3.Many sites provide a long list of products ______ lump them behind a arch button, making it difficult to find them.
（分数：1.00）
√
&
&.
D.as...
解析：[解析] 本题考查并列连词辨析。A项的意思为“或者……或者……；不是……就是……”；B项的意思为“不仅……而且……”；C项的.意思为“既不……也不……”：D项的as well as不分开使用，意思为“除……之外(也)，同……一样(也)”。题干中的两种情况是非此即彼的关系。本题的大意为：许多网站不是提供一长串的产品列表，就是把它们堆积在一个搜索按钮后面，这使得寻找产品较为困难。故选A。
4.Write clearly and prominently all the sales and after-sales support terms so as to avoid ______.
（分数：1.00）
A.understanding
&fusion √
C.business
D.discussion
解析：[解析] 本题考查名词辨析。A项的understanding意思为“理解，领悟”；B项的confusion意思为“困惑，混乱”；C项的business意思为“商业，业务”；D项的discussion意思为“讨论”。本题的大意为：请清晰并突出地书写所有销售和售后服务术语，以避免造成困惑。故选B。
5.The instances of online credit card ______ and hacking are increasing.
（分数：1.00）
A.loss
B.thieves
C.theft √
D.u
解析：[解析] 本题考查名词辨析。A项的loss意思为“损失，遗失”；B项的thieves意思为“小偷”(thief的复数)；C项的theft意思为“偷窃”；D项的u意思为“使用”。本题的大意为：网络信用卡窃用和非法侵入的事例逐渐增多。故选C。
6.The manual process of classifying material on the Web takes ______ too much time.
（分数：1.00）
A.up √
B.in
&
D.of
解析：[解析] 本题考查关于take的词组。A项的take up意思为“拿起，占去(地方、时间、注意力等)”；B项的take in意思为“让……进入，接纳”；C项的take on意思为“穿上，承担”；D项的take of常与其他词搭配构成词组。本题的大意为：在网站上对材料进行人工分类花费太多时间。故选A。
7.Searching by ______ is the most common method of using a arch engine.
（分数：1.00）
A.abstract
B.title
C.author
D.keyword √
解析：[解析] 本题考查名词辨析。A项的abstract意思为“摘要”；B项的title意思为“标题，称
号”；C项的author意思为“作者”；D项的keyword意思为“关键词”。本题的大意为：通过关键词进行搜索是使用搜索引擎时最常用的方法。故选D。
8.As people become even ______ patient with messages and content they don"t want, precision targeting will become even more vital.
（分数：1.00）
&
&st
C.less √
D.lest
解析：[解析] 本题考查形容词比较级辨析。A项的more意思为“更多的”；B项的most意思为“最多的”；C项的less意思为“较少的”；D项的lest意思为“唯恐，以免”，而little的最高级应为“least”。本题的大意为：由于人们对其所不需要的信息和内容越来越缺乏耐心，精确定位就变得更加重要。故选C。
9.A firewall ______ unauthorized access to your computer.
（分数：1.00）
A.hides
B.protects
C.blocks √
D.helps
解析：[解析] 本题考查动词辨析。A项的hide意思为“隐藏”；B项的protect意思为“保护”，protect against/from为固定搭配，意思为“使免受……”；C项的block意思为“阻止，妨碍”；D项的help意思为“帮助”。本题的大意为：防火墙阻止对你的计算机进行未经授权的访问。故选C。
10.You can u your mobile phones to ______ the check, adding money to your account.
（分数：1.00）
A.skip
B.scan √
C.cash
D.keep
解析：[解析] 本题考查动词辨析。A项的skip意思为“跳过，略过”；B项的scan意思为“扫描，浏览”；C项的cash意思为“将……兑现，支付现款”；D项的keep意思为“保持”。本题的大意为：您可以使用您的手机扫描支票，将钱汇入您的账户。故选B。
二、(总题数：0，分数：0.00)
三、Passage 1 (总题数：1，分数：8.00)
Virtually all e-commerce sites accept credit cards as their primary form of payment. To accept credit card, you need a merchant account with a hank. A payment gateway is simply a rvice which connects your Web site with the hank. While there"s a bit more to i
t than that, in esnce that"s all it is—a way to take payments online.
There are three basic types of payment gateways. The first is an API ( Application Programming Interface). This means that the customer never es the payment gateway Web site—your shopping cart talks to it amlessly in the background. This is generally the best option as it"s a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.
The cond type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to t up in some cas, the experience is unttling for the customers, and you"ll probably lo a few sales. Some third-party payment gateways allow you to customize the page design.
There are also integrated payment gateways. In this scenario, you don"t need a merchant account from your bank—-the payment gateway does everything for you. For start-up business, this can be an easy start. Generally the fees are higher for an integrated rvice, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.（分数：8.00）
(1).Almost all e-commerce sites accept ______ as their primary form of payment.（分数：2.00）
A.debit cards
&dit cards √
&
D.checks
解析：[解析] 事实细节题。由第一段第一句“Virtually all e-commerce sites accept credit cards as their primary form of payment.”可知，几乎所有的电子商务网站接受信用卡作为其主要支付形式。故选B。
(2).A payment gateway is simply a rvice which connects your Web site with the ______.（分数：2.00）
A.bank √
B.customer
&pany
D.world
解析：[解析] 事实细节题。由第一段第三句“A payment gateway is simply a rvice which connects your Web site with the bank.”可知，支付网关即将你的网页连接至银行的服务。故选A。
(3).With a third-party payment gateway, the customer starts the checkout process ______, and completes the payment on the payment gateway site.（分数：2.00）
A.at the bank counter
B.in the credit card account
& your Web site √
D.through a third person
解析：[解析] 事实细节题。由第三段第二句“The customer starts the checkout process on your site, but completes payment on the payment gateway site.”可知，对于第三方支付网关，顾客在你的网页上开始结账流程，但在支付网关网页上完成支付。故选C。
