UNIT1
To invite eminent persons to help make advertiments should be regarded as one of the best advertising strategies and could, of cour, produce a spectacular(powerful) VIP effect, provided that tho celebrities are perfectly willing to accept the invitation and, more importantly, the products to be advertid are genuine and of fair prices. Sometimes, while a commodity is of inferior quality, the advertiment is full of words lavishing prai on it, if a celebrity shows up as an image agent for such a product, the advertiment could, if any, be temporarily successful before it turns the brand of the product in question notorious and, more disastrously, ruins the reputation of the eminent person thereafter. So, the famous are well advid to think more than twice before they agree to appear on the commercial.
邀请名人做广告，只要商品确实是货真价实，名人又愿意，这应该是广告技巧的上策，会产生很强的名人效应。但是商品质量差，广告有言过其实，又请名人做广告，这种广告一是也许会有一些好的影响，但最终是砸了自己的牌子，也坍了别人的台，影响了名人的名誉。因此，名人在接受广告的时候要慎之又慎。
UNIT2
Nowadays in the city’s tonier residential districts there are people named as singles, who are usually young, rich and tech-savvy professionals and choo independently their own lifestyles. The number of singles has incread dramatically over the recent years. The reasons of remaining single are various: some may be busy exploring careers without putting their marriage into the agenda, some may indulge in their jobs, travel, entertainment, physical fitness or friendship, More than 80% of them have not abandoned the value of marriage, and they say they aspire to marry or they want to be married someday, but they are patient and feel content being single until they meet the right person.
当今都市较高贵的居住区中有群被人们称作单身族的人，他们通常是些有技术的专业人员，既年轻、富有，又独立选择自己的生活方式。近年来这类单身族的人数增长惹人注目。他们中有些人或许是为了追求事业而未把婚姻列入自己的议事日程中，有些人或许是沉溺在工作、旅游、娱乐、健身或交友等活动中，总之他们保持单身的原因不尽相同。他们中80%以上的人并没有摈弃传统的结婚价值观，并表示希望结婚或将来要结婚。但在找到合适的人之前，他们有耐心等待，并对现在的单身生活满意。
UNIT3
People who are energetic, happy, and relaxed are less likely to catch a cold than tho who are depr
esd, nervous, or angry. When the brain is “happy”, it nds messages to our organs that help keep the body healthy and sound. Your chance of developing
the common cold, pneumonia, or even cancer may very well be decread by keeping your brain in a healthy state. In addition, happy and relaxed people are prone to better health practices than their negative and stresd counterparts. They are more likely to get plenty of sleep and to engaged in regular exerci, and have been shown to have lower levels of certain stress hormones.
精力充沛、快乐轻松的人和沮丧、紧张、易怒的人相比不容易患感冒。当大脑“轻松愉快”的时候，它会向各个器官发出有助于保持身体健康的信号。保持健康的情绪可以有效的降低感冒、肺炎甚至癌症发生的可能性。另外，心情轻松愉快的人往往比消极紧张的人有更好保健习惯。他们更容易有充足的睡眠，进行有规律的身体锻炼，而且他们体内某重紧张激素的含量较低。
UNIT4
As one travels broad and examines the ways in which space is handled, startling variations are discovered; differences which we react to vigorously. Since none of us is taught to look at space as isolated from other associations, feelings cued by the handling of space are often attributed to something el. In growing up people learn literarily thousands of spatial cues, all of which have their
own meanings in their own contexts.
当人们到海外旅游时，如果留心观察外国人如何处理空间关系，就会发现许多令人惊讶的不同之处；而这些不同之处总让我们反应强烈。因为从来没有人教我们要把空间与其它联想区别开来，所以我们常认为空间处理引发的感觉是出于其它的原因。从小到大。人们要学会几千种空间暗示，所有这些暗示在不同的情境中都有不同的含义。
UNIT5
Wealth expod American manners to continuing international scrutiny becau it underwrote an expansion of tourism. In the late nineteenth century the American abroad symbolized for some the dangers of sudden wealth and became an instrument to expo comparative social codes and standards of morality. Boasting, vulgarity, obssive acquisitiveness, and innsitivity were soon associated with this early version of the Ugly American. Reprenting a small portion of the population, the international travelers emed to stand for the whole country in the eyes of many foreigners, and it was the prodigality of their wealth, the apparently limitless wallets and purs, that emed most dangerous. American money threatened to loot the Old World of its historic treasures, and aggressive celebrity hunters and relic gatherers to invade European privacy as well.
财富使美国人的行为一直受到国际上的关注，因为它是旅游业的基础。19 世纪末，有人认为，在海外的美国人是那些骤增财富的内在危险的象征，并使他们那并非完美无缺的社会准则和道德标准面临腐蚀的危险。自吹自擂、粗俗鲁莽、贪得无厌、麻木不仁很快成了早期的丑陋美国人的象征。周游列国的旅行者在全国人口中虽然只是一小部分，但在许多外国人眼里，他们好像代表了这个国家的所有人。他们挥霍无度，看起来有用之不尽的资产，这是最大的危险。美钞大有把旧世界历史上的奇珍异宝掠之一空之势。一群追逐名利和涉猎文物古玩的人无孔不入，极大地扰乱了欧洲人的私生活。
UNIT6
I agree to this ideal: people should be good in all aspects, It is necessary to have not only the mind, but also magnificent physique. I hope to get some kind of happiness and joy. The United States is the best place to get the things, becau the people here and their ideas come from all over the world. So far , here are still many people
to ek a dream. Now I know, It is not education, not opportunities, and not hard work, but power and fear that decide whether the American dream can come to be or not. The higher your position is in enterpri, the more you lo something. The American dream is not the end. The idea is very popular in the United States today: never lo one’s dream.
我赞成这样的理想：人应该各方面都很出色，既要有头脑，也要有健美的体格。我希望能得到某种幸福和快乐。美国是能得到这些东西的最好的地方，因为这里的人和我们的思想来自世界各地。至今到美国来寻梦的仍然大有人在。现在我明白了，决定美国梦能否实现的不是教育、不是机会、也不是艰苦的工作而是权势和恐惧感。你在企业里爬到的地位越高，你失去的东西就越多。美国梦并没有灭。今天在美国十分流行的想法是：千万不能失去梦想。
UNIT7
Clinton and Bush are different greatly from each other. Clinton attends in person to everything, trivial of critical; He can memorize data well just like a computer; He and his advisors never fail to take part in the interminable meeting of politics or economy. On the contrary, Bush dislike a meeting that lasts over 15 minutes, and even loathes being bothered by confusing figures. Clinton has cared very much about public approval prented by polls since his early presidency, where Bush, in a sharp contrast, proclaimed at the outt of his election that he would make all decisions on his own. Clinton is an avid reader, but his successor is not. Joyful, casual and elegant, the ex-president time and again drinks a little, but the new president has been a teetotal since he abstained from it 14 years ago. Bush Jr. was born of a privileged WASP family in Texas, while the former, from an ordinary family, has tempered himlf and developed his talents in hardships. He works with his wisd
om and eloquence, which his successor is short of.
克林顿和小布什根本就是两种不同的人。克林顿是一应事务巨细毕究的人。在记忆资料时，他是一部机器；那些无休止的政治或经济问题的会议，他与顾问们必定参加。相反，小布什痛恨那些超过15分钟的会议，更不喜欢人们用乱七八糟的数字去烦他。克林顿从一开始出任总统就十分关注民意测验对他行为的认可程度。但是小布什大不一样。他竞选时就说，他将以自己的准则做出各种决定。克林顿酷爱读书，而其继任者却非如此。前总统生活快乐，风流倜傥，还经常喝上几口。但新总统自14年前戒杯之后，已滴酒不沾。小布什出生于德克萨斯州新英格兰贵族家庭；前任总统是来自于普通家庭，经历艰辛，锤炼了自己的才能。他用自己的个人智慧和口才做事，而这正是继任者所缺乏的。
UNIT8
Uncomfortably，Women's liberation ems to be a more work "rights"。Is a liberated
professional woman happier than a very contented mother? If men like to work, and women are willing to help them share the pressure at home，is there anything to be blamed? I don't think that "equality" is threatened, it’s only the rational division of labor. I believe that it is women’s responsibility to create a harmonious family, and does not all depend on women whether success or not, but they play a far greater role than men. It is not the real problem whether men and women are
equal, but is what create a happy life. By what standard, can we determine that life is rich and desirable?
I often ask, why the success of career is always regarded as the same in life? As a woman, if I am a successful wife and a successful mother, and very satisfied with my work, I will think that my existence is not bad, and will feel contented with it. Perhaps, we should give attention from women to men, men will be very sad if they can't e their children grow up. I dare say, many husbands will be more plead, if they have less time-consuming work and can go home to play with their children.
令人不安的是，妇女解放似乎是一种让妇女多干活的“权利”。一个获得解放的职业妇女比一个很满足的妈妈更快乐吗？如果男人喜欢工作，而女人乐于在家帮助他们分担压力，这有什么可指责的呢？我不觉得“平等”受到威胁，这只是理性的劳动分工。我相信创造和谐的家庭是妇女的责任，而成功与否并不全部取决于女性，但她们所起的作用要远大于男性。真正的问题不在于男人与女人是不是平等，而在于是什么创造了幸福生活。我们是以什么为标准确定生活是富足的、令人向往的呢？我常常问，为什么事业上的成功也常常被人们看成生活上同样是成功的呢?作为一个女人，如果我在为人妻为人母方面做的很成功，而且对自己的工作也很满意，那么我认为我的存在就挺不错，并由此而感到知足。或许我们该把注意力从妇女身上移开，而去关注一下男人，男人们不能看着自己的孩子成长是很难过的。我敢说，很多丈夫若是有不太耗时的工作而能回家与孩子们玩耍，他们会更高兴。
UNIT9
Mounting evidence shows that animals also have emotions. Becau feelings are intangible and tough to study scientifically, it is hard for scientists to bear out the possibility of complex animal feelings that entail mental processing. But some scientists believe there are similarities in the brain anatomy and chemistry of humans and animals. For example, scientists studying the biology of emotions have found that emotions em to ari from parts of the brain located below the cortex, the regions that have been conrved across many species throughout evolution; behavioral
neuroscientists have found in the experiments that rats’ brains relea copious amounts of dopamine associated with pleasure and excitement. All the show that some creatures have true feelings at least.
有越来越多的证据显示动物也有感情。由于感情是一种无形的东西，很难用科学手段进行研究，所以科学家很难证明动物可能拥有那些必须有心理活动过程的情感。但有些科学家认为人脑与其他动物的大脑在解剖结构和化学构成方面都存在相似之处。如致力于情感生物学研究的科学家发现情感似乎产生于大脑皮层之下的区域，这些区域在许多物种的进化过程中得以保存下来；行为神经科学家发现在实验中老鼠的大脑会释放出大量与快乐和兴奋等情感有关的多巴胺等物质，这表明至少某些动物拥有真正的感情。
UNIT10
“OOOF!”Using your mou, your heave a data file across the screen- a couple
of gigabytes of data weighs a lot. Its rough surface tells you that it is a graphics file. Having tipped this huge pile of data into a hopper that nds it to the right program, you examine a screen image of the forest trail you’ll be hiking on during your vacation. Then, using a gloved hand, you master its details by running your fingers over its forks and bends, its sharp ris and falls. Later you nd an e-mail to your beloved, bending to the desk pad to attach a kiss.
“哇！”你可以用鼠标在电脑屏幕上拖出一个数据文件——两三千兆的数据分量可不轻。其粗糙的表面显示，这是一个图像文件。把这一大堆数据送入一个存储器，并由该存储器将其输到适当的程序中，那么你就可以在屏幕上仔细观察到自己将在假日徒步沿走的丛林小路的电脑图像了。接着，你可以用戴着手套的那只手来掌握沿途细节，手指掠过小路上的岔道和转弯路，掠过陡峭的上坡和下坡。稍后，你可以发一封邮件给你的所爱，并弯下身去，在鼠标垫上附上一个吻
UNIT11
One of America's most cherished values is to give its people the ability to move upwards over their lif
etime. But nowadays the chances for upward mobility are getting fewer. It is determined increasingly by a college degree and it's attainable mostly to tho who parents already have money or higher education while a college degree is out of reach for most students from low-income families. Although college enrollment has soared for higher-income students, more children from poor families can only afford to go to community colleges, which generally don't offer bachelor's degrees. The number of poor students who get a degree -- fewer than 5% in 2001 -- has barely budged in 30 years. Many scholars worry that it will lead to a greater stratification along class lines.
美国社会最受最视的价值观之一就是使国民有能力在有生之年不断“向上升迁”，但是现在这种升迁的机遇比过去少了。如今能否升迁越来越取决于大学学历。大
