管理英语
English for management
Unit 5
Unit Objectives
1. Students can fully understand the main ideas of the two reading passages about marketing management, successfully answer the comprehension questions, and independently finish the language exercis.
2. Students can identify the major elements of a bill of exchange and write a bill of exchange using the common ntence structures learned from the samples.
3. Students can understand conversations about technology transfer and technical cooperation.
4. Students can u recommended expressions to talk about technology transfer a
nd technical cooperation.
5. Students can u the materials in this unit and tho from other resources to accomplish in groups the field work project on marketing management and then prent the work in class.
Materials and/or Equipment Needed
我喜爱的文学>红飘带狮王读后感
1. English for Management
2. Overhead projector
3. Computer
Unit Arrangement
Periods 1-3: Reading A
Periods 4: Reading B
Periods 5-6: Simulated Writing
Periods 7-8: Listening and Speaking
New words and expressions
1. convince [kən'vins] vt. 说服, 使...相信 =make (someone) agree, understand, or realize the truth or validity of something
He convinced me of his sincerity.
他使我确信他的真诚.
2. crucial ['kru:ʃəl] adj. 关键的, 决定性的 =of extreme importance; vital to the resolution of a crisis
Negotiations were at a crucial stage.
谈判正处于一个关键的阶段
3. entrepreneur [.ɔntrəprə'nə:] n. 企业家唐氏筛查看男女 =someone who organizes a business venture and assumes the risk for it
One, especially an entrepreneur, which undertakes a task or job.
承担者; 企业家承担任务或工作的人, 尤指企业家
4. impul ['impʌls] n. 冲动, 驱动力, 倾向, 心血来潮
vt. 推动 =a sudden desire
He bought the hou on an impul.
他凭一时冲动买下了这所房子。
5. marketing ['mɑ:kitiŋ] n. 行销, 市场营销 =the exchange of goods for an agreed sum of money
Ultimately, the success of the product depends on the good marketing.
最终, 产品的成功还是取决于高明的销售手段
形容眼睛好看的成语6. norm [nɔ:m] n. 标准, 规范=a standard or model or pattern regarded as typical 壳的组词
Criminal behaviors em to be the norm in this neighborhood.
犯罪行为似乎是这一带的正常现象。
7. package ['pækid组织流程ʒ] n. 包裹, 整批交易
vt. 把...打包, 把...进行推销 =a collection of things wrapped or boxed together
He nt me a package by post.
他邮寄给我一个包裹。
8. prence ['prezns] n. 出席, 在场者 =the state of being prent; current existence
She was so quiet that her prence was hardly noticed.
她那么安静, 几乎没有人注意到她在这里。
9. profitability [.prɔfitə'biliti] n. 收益性, 利益率 =the quality of affording gain or benef
it or profit
The new manager's job is to restore the company to profitability.
新经理的工作是让这家公司能恢复盈利状况。
10. profitable ['prɔfitəbəl] adj. 有益的, 有用的 =promoting benefit or gain
Exerci is profitable in all ages.
运动对于各年龄段都很有利。
11. retailer [ri:'teilə] n. 零售商(店) =a merchant who lls goods at retail; retail merchant
The retailer has to absorb the cost of wastage.
零售商须承受耗损的费用.
12. retain [ri'tein] vt. 保持, 保留; 记住 =hold within; cure and keep for possible fut
ure u or application
Her memory retains everything she reads.
她过目不忘。
13. gment ['gmənt] n.部份, 瓣 , 弓形 =one of veral parts or pieces that fit with others to constitute a whole object
The company dominates this gment of the market.
这家公司控制了这一部分市场。
14. site [sait]vt. 使...位于n. 位置, 现场 =assign a location to; the piece of land on which something is located (or is to be located)
Is it safe to site the power station here?
在这建造发电厂安全吗？
Rescue workers rushed to the site of the plane crash.
抢救人员冲向飞机坠毁的现场。
15. tailor ['teilə] n. 裁缝师, 成衣匠
vt. 缝制, 适应, 试穿, 修改
李至vi. 做裁缝 =make fit for a specific purpo
We can tailor the insurance policy according to your special needs.
我们可以根据你的特殊需要设计保险单。
16. vary ['vɛəri] vt. 改变, 使多样化
vi. 变化, 违背 =change, alter
She varied her dress as fashion changes.
她的衣着随着潮流而变化。
The size of the apples varied.
那些苹果大小不同。
17. vice versa ['vaisi 'vɜ:sə] adv. 反过来也是一样地 =with the order reverd
We should take into account the proposals of our parents and vice versa.
我们应该考虑父母的建议, 反之亦然。
18. volume ['vɔlju:m; (US) -jəm] n. 体积, 打字姿势容量, 音量
n. 卷, 册=a relative amount; a publication that is one of a t of veral similar publications
The volume of this container is 20 cubic meters.
这个集装箱的体积是20立方米。
19. wholesaler ['həulilə] n. 批发商 = someone who buys large quantities of goods and rells to merchants rather than to the ultimate customers
