国外零售商自有品牌研究综述
市政管理作者：陈亮 唐成伟
橄榄科
来源：《商业研究》2011年第12期
摘要：本文依据产业组织的相关理论，对国外近年来有关零售商自有品牌研究的文献，从零售商开发自有品牌的动机、影响自有品牌产生和发展的因素，以及自有品牌的价格效应等方面进行了系统地分析整理和评述，发现无论是理论分析还是实证检验，在一些问题的研究上有较大的分歧，主要原因可能是在分析中忽略了一些其他方面的影响机制，如零售资源的约束等。
扶正化瘀 关键词：零售商；自有品牌；价格
中图分类号：F13.39 文献标识码：A
元宵节放假么 A Survey on Foreign Retailer′s Private Labels
教师自传范文 CHEN Liang, TANG Cheng-wei
假如有个星期八
(Business School, Renmin University of China, Beijing 100872, China)
相伴作文
Abstract: This paper is a survey of the recent literatures devoted to the economics of private labels on the basis of industrial organization theory. We focus on some key topics, such as the retailer′s motivation for developing private labels, certain factors that influence emergency and development of private labels, and price effects of private labels. We find there exists significant diversification on some questions on both theoretical and empirical rearch area. The main reason for such phenomenon is that many rearchers ignored some factors which can impact the results in their analysis, such as the constraints of retail resource.
西红柿菜花
