Unit1
词汇：
Recruitment n.招聘
课文例句：, the pioneer of online recruitment, shows how electronic marketplaces reach more people and can offer more efficiency than physical markets. Physical n.有形的；物质的
Profitability n.盈利
课文例句：It also shows that money can be made in such markets: Monster has a long record of profitability.
水东鸭粥Launch vt.将（新产品等）投放市场
课文例句：Jeff Taylor, who launched the site in 1994, says that name is the firm’s “single most important success factor”.
Budget n.预算
课文例句：Supporting the brand is a big advertising budget which accounts for a quarter of the firm’s costs.
Account for 占（一定数量或比例）
Key adj.极其重要的
Super Bowl 超级碗（美国橄榄球比赛）
Scan vt.浏览
Post vt.(在网上)公布消息，发帖子
Speed up (使)加快速度
Accuracy n.准确性
课文例句：The main contribution of Monster has been to speed up hiring and vastly increa the accuracy of the job-arching process.
Filter n.过滤程序
Revenue n.收益= proceeds
课文例句：Monster is a rious threat to newspapers, which historically made 40% of their revenues from carrying ads, up to half of which were for staff.
Headhunting firm n.猎头公司
Unit2
词汇：
Distract vt.使分心
University of Surrey (英国)萨里大学
Breach n.违反= violation
课文例句：A survey of more than 2,100 CFOs ranks “being distracted during meetings”the most common breach of workplace etiquette (e the table). Collaboration n.合作；协作= co-operation
课文例句：Most jobs today require teamwork and strong collaboration skills, and that means followin
g the unwritten rules of office protocol.
Protocol n.礼仪= courtesy = etiquette
课文例句：同上句
Courtesy n.礼貌= protocol = etiquette
课文例句：Courtesy is no longer something that is so much respected in our society.
Stuffy adj.古板的
Junior adj.资历较浅的
Dramatic adj.显著的
课文例句：Mr. Jacobs says, “and it can have a dramatic impact on improving your working environment and your relationships with others.”
Apply vi.应用
Status n.地位
Hierarchy n.等级制度
Unit3
词汇：涂鸦墙
Workhor n.主力
课文例句：That reliable workhor of capitalism—the joint-stock company—looks surprisingly durable. But pressure on it is increasing.
Joint-stock company n.股份公司
课文例句：同上句
Durable adj.持久的
烧毁
John Kenneth Galbraith (美国经济学家名)
The New Industrial State 《新工业国》
Hierarchical adj.分等级的
课文例句：The were hierarchical and bureaucratic organizations making long runs of standardid products.
Bureaucratic adj.官僚的
standardi vt.使...标准化
Regularity n.规律性
Customi vt.定制；定做
课文例句：Most have shifted their production systems from high-volume to high-value, from standardized to customid.
Flatten vt.使扁平化
Takeover n.收购；接管
课文例句：The first is that a handful of giant companies are engaged in a “silent takeover” of the world.
Couple n.一些；几个
Decade n.十年
小孩咬人Merage n.合并
课文例句：The past couple of decades have en a record number of mergers. Warehou n.仓库= stockroom
课文例句：Monorail owns no factories, warehous or any other tangible asts. Tangible ast n.有形资产
课文例句：同上句
Lea vt.租用；租借= rent
课文例句：It operates from a single floor that it leas in an office building in Atlanta. Freelance adj.做自由职业的
课文例句：Freelance workers are designing the computers while demand is still low.
Entrepreneur n.企业家
课文例句：Groups of entrepreneurs form such a network to market an idea.
Bidder n.出价人
课文例句：They then ll it to the highest bidder and move on to produce another idea and to create another firm, with the money being supplied all the time by venture capitalists.
Venture capitalist 风险投资家
课文例句：同上句
Subcontract out 分包；转包
Liai vi.联络
Overe vt.监管
In-hou adj.机构内部的
Press relea n.新闻稿
Unit4
词汇：
Masculine adj.男性的
Click with 合得来
Undisputed adj.公认的
Achilles’ heel 薄弱环节；致命的弱点
Air Jordan 飞人乔丹（耐克公司旗下品牌）
Skechers 斯凯奇（美国第二大鞋类品牌）
Skateboarding n.滑板运动
Buddy n.朋友；伙伴
Sign up 签约雇佣
课文例句：For much of its history, Nike’s destiny was controlled by its founders, Phil Knight and his running buddies, who signed up athletes in locker rooms and made the executive decisions.
Locker room 更衣室
Seniority n.资历
课文例句：But by throwing together a diver team of people with different backgrounds and different levels of niority, Nike has found that it can keep many of its core attributes while adding new sources of inspiration.
Core adj.核心的
Attribute n.特质
Apparel n.服装
Ralph Lauren 拉夫·劳伦（美国时尚品牌）
Icon n.标志；偶像
Pitch vt.推销= promote
课文例句：Then Grossman, who career has included helping make Ralph Lauren into a retail icon, pitched the design ideas to Nike’s top retailers as stores within stores.
Turnoff n.令人扫兴的东西
In step with 与...一致= in line / accordance with
课文例句：Nike’s footwear designers worked on 18-month production cycles—which made it hard to stay in step with the new styles and colors for women.
Traffic n.客流量
课文例句：For John Hoke, the real power of Nike Goddess is not about traffic at stores.
Galvani vt.使振奋
Take off 突然取得成功
课文例句：It was an opportunity to redefine and re-energi our entire brand around a market that w
as taking off.
Neatly adv.整齐地
Square n.正方形
Map out 计划
Exploit vt.充分利用
Unit5
词汇：
Manipulate vt.操纵= handle
课文例句：Are we being manipulated into buying brands?
Corrupt vt.使堕落
Grim adj.糟糕的；令人担忧的
Showca vt.展现
Aspiration n.渴望
Premium n.加付款；额外费用
课文例句：For that, consumers were prepared to pay a premium.
Marlboro 万宝路（香烟品牌）
Lead n.领先地位
Bombard vt.向...大量提供信息
课文例句：Consumers are now bombarded with choices.
Commercial n.商业广告
课文例句：They are “commercials veterans” experiencing up to 1,500 pitches a day. Veteran n.经验丰富的人
课文例句：同上句
Pitch n.(美口)商品广告
Cynical adj.愤世嫉俗的；爱嘲笑的
Stamp n.特点；特质；
Project vt.展现；确立（形象）
课文例句：Not only will they need to be a stamp of product quality and a promi of a more desirable lifestyle but they will also have to project an image of social responsibility.
Ast n.有利条件
阳光微信头像Distinctive adj.与众不同的
Sophisticated adj.复杂的
Emotional appeal n.情感诉求；感染力
Couple vt.结合
Embed vt.嵌入
Catch-up TV 点播电视
Exposure n.宣传盆栽图片
Account for 是...的原因
Unit6
词汇：
Corporate governance 公司治理
Royal Ahold （荷兰）皇家阿霍德集团
Scandal n.丑闻
愿意的英文Overwhelming adj.难以应付的
Apart adv.除去...
Aggressive earnings management 激进性盈余管理
Irregularity n.违规行为
课文例句：That apart, the similarities between the two are striking, from the very bad corporate governance, aggressive earnings management and accounting irregularities to auditors who role must be called into question.
Auditor n.审计员
课文例句：同上句
Resignation n.辞职
课文例句：On 24 February 2003 Ahold announced the resignation of its chief executive and finance director after finding that it had overstated its profits by more than C463m ($500m).
Overstate vt.夸大
课文例句：同上句
Plunge vi.突然地下降
月笼沙课文例句：Its market value plunged by 63 per cent that day, to C3.3bn. In late 2001, it exceeded C30bn.
Applaud vi.为...鼓掌表示赞赏
Absolve vt.免除...的责任
课文例句：Such a claim absolves Ahold’s boss of responsibility for their acquisitions and dishonesty and ignores the persistent, firm-wide tendency to test the limits of acceptable accounting.
In bulk 大批地
课文例句：Most firms that buy in bulk get discounts from suppliers if they meet sales targets.
Rebate n.（作为减免或折扣的）部分退款
课文例句：The issue is how tho rebates are accounted for.
Book vt.登记
Unit7
词汇：
(go) down the drain 白白浪费掉
Disorienting adj.令人迷惘的
