乡村文化资本化：
浙南西泗乡畲族“渡亲”习俗演变的社会学分析
摘要
当下经济和文化日益成为了社会发展中两个密不可分的重要因素，随着城市化的不断发展，人们对回归自然的“后现代性”生活方式的向往，乡村旅游出现在人们的视野当中，并成为当下最热门的旅游类型。乡村旅游实质是乡村文化旅游，因此传统古朴的乡村文化也重新受到人们的关怀和追捧。
本研究基于对浙南西泗乡的田野调查，以其畲族“渡亲”习俗价值演变为研究对象，观察分析西泗乡乡村文化资本化是如何进行的。首先，作为乡村文化资本化的文化载体，其交通地理位置、旅游资源等区位条件使西泗乡拥有了天赋的发展优势。其次，若想对乡村文化进行资本化操作，那么必要条件就是拥有丰富的有价值的乡村文化，西泗乡作为畲族乡镇，“渡亲”习俗是资本化的仪式内容载体，使乡村文化资本化有了运作的基础。
西泗乡对旅游地区进行空间重新规划和资源的重组复兴，旅游开发成为了乡村文化资本化运作的基本步骤。前期旅游开发的目的是营造旅游环境，为吸引旅游群体完成乡村文化资本化做铺垫。同时，畲族“渡亲”习俗通过常态化仪式展演和品牌化的主题活动的打造，在得到活态传承的效果中完成了乡村文化资本
化的使命。完成乡村文化资本化不可能仅靠一家之力，它需要涉及其中的行动主体共同努力。地方政府主导、外来经营者的专业化经营和文化持有者从支持到发力都为乡村文化资本化付出了不同的努力。西泗乡畲族“渡亲”习俗的价值演变历程为乡村发展开发出一条乡村文化资本化的可行之路。
经营爱情
关键词：乡村文化资本化；畲族“渡亲”习俗；行动主体；乡村发展
CAPITALIZATION OF RURAL CULTURE:A SOCIOLOGICAL ANALYSIS OF THE EVOLUTION OF THE SHE ETHNIC MINTORITY’S“DUQIN”CUSTOMS IN XISI
TOWNSHIP,SOUTH ZHEJIANG
ABSTRACT
The current economy and culture have increasingly become two inparable important factors in social development.With the continuous development of urbanization,and people's longing for the"postmodern"lifestyle of returning to nature,rural tourism appears in people's vision and becomes the most popular type of tourism.The esnce of rural tourism is rural culture tourism,so the traditional and ancient rural culture has been focud and pursued by people again.
This rearch is bad on a field survey of Xisi Township in southern Zhejiang,with the evolution of t
he value of the She ethnic minority's"DuQin"customs as a rearch object,and obrves and analyzes how Xisi Township's rural cultural capitalization is to proceed.First of all,as a cultural carrier of rural cultural capitalization,its geographical location of transportation,tourism resources and other region conditions provide Xisi Township a gifted development advantage.Secondly,if you want to capitalize the rural culture,the requirement is to posss rich and valuable rural culture.Xisi Township is a township of the She nationality,and the custom of"DuQin"is the carrier of the capitalized ritual portion,which is a foundation for operation of capitalization of rural culture.
一幅春天的画Xisi Township carried out spatial replanning and resource recombination and revival of the travel area,and tourism development became a basic step in the operation of rural
cultural capitalization.The purpo of early tourism development is to create a tourism environment and pave the way for attracting tourist groups to complete the capitalization of rural culture.At the same time,the She ethnic minority's"DuQin"customs has completed the mission of capitalizing rural culture while obtaining the effect of living inheritance through the normalization ceremony performance and the creation of branded theme activities.The completion of rural cultural capitalization cannot be achieved by only one but also the joint efforts of the actors involved.Local government-led,professional management of foreign operators and cultural holders have made differ
幼儿生活故事ent efforts for rural cultural capitalization from support to force.The evolution of the value of the customs of the"DuQin"of the She nationality in Xisi Township has developed a feasible way of the capitalization of rural culture for the development of rural.
KEY WORDS：Capitalization Of Rural Culture；The She Ethnic Minority's" DuQin"Customs；Subject Of Action；Rural Development
III
目录
摘要.............................................................................................................................II 目录..........................................................................................................................IV 一、绪论 (1)
（一）研究缘起 (1)
（二）国内外文献述评 (3)
1.乡村文化的价值 (3)
2.发展乡村文化面临的问题 (4)经济性裁员
3.乡村文化发展途径 (5)
4.文献述评 (6)
（三）理论视角与分析框架 (7)
陵节而施
1.理论视角 (7)
2.分析框架 (8)
（四）研究方法 (9)
二、畲乡之窗：当代乡村文化资本化的个案 (11)
体育培训
（一）作为文化载体的西泗乡 (11)
1.西泗乡概况 (11)
2.西泗乡的区位优势 (11)
（二）成为可能的仪式载体：畲族“渡亲”习俗 (14)
三、乡村文化资本化的运作 (19)
（一）重组再造：构建整合旅游资源 (19)
1.空间再造：村落空间规划开发 (19)
2.资源重构：旅游资源重组复兴 (21)
（二）活态传承：畲族“渡亲”习俗 (22)
1.习俗的常态化：“渡亲”仪式展演 (23)
2.习俗的品牌化：“渡亲节”主题活动 (25)
四、乡村文化资本化运作主体及其关系 (29)
（一）掌舵者：地方政府的主导 (29)
1.持续跟进：旅游基础配备的更新 (29)
英雄联盟壁纸
2.权力掌控：景区经营的三更换 (31)
（二）代言人：外来经营者的专业化经营 (32)
（三）响应者：文化持有者的支持与发力 (34)
1.支持：在不自觉中被吸引 (34)
IV
2.发力：联合发展乡村夜间经济 (35)
艳丽五、总结与讨论 (37)
（一）研究总结 (37)
（二）讨论：乡村文化资本化成果如何持续性作用 (38)
参考文献 (40)
攻读学位期间取得的研究成果 (45)
致谢 (46)
浙江师范大学学位论文诚信承诺书 (47)
浙江师范大学学位论文独创性声明 (48)
学位论文使用授权声明 (48)
V
