亚马逊服务器购买流程_亚马逊环如何使我们对购买的每种产
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A little over four years ago, my wife and I moved into a new hou (well, new to us; it’s more than a hundred years old but was recently refurbished) with no doorbell. Right around that time I read a about a cool-sounding WiFi-connected video doorbell called Ring. I work at home but I can’t always run to the door, so I was attracted to an intercom-like feature that would let me u my phone to tell, say, a delivery guy to just leave the package behind the gate. Although it cost $200, I could easily install it mylf. So we bought one. It emed like a nifty gizmo.
多⼀点四年前，我和妻⼦搬进了新房⼦(当然，新的给我们，这是⼀百多岁了，但最近翻新)，没有门铃。 ⼤约在那个时候，我读了⼀篇关于听起来很酷的WiFi连接的视频门铃叫做Ring的⽂章。 我在家⾥⼯作，但我总是不能跑到门⼝，所以我被⼀种类似于对讲机的功能所吸引，该功能使我可以使⽤⼿机告诉
送货员将包裹留在门后。 尽管它的价格为200美元，但我可以⾃⼰轻松安装。 所以我们买了⼀个。 好像是⼀个漂亮的⼩发明。
Today, of cour, the Ring has, shall we say, a more complicated reputation. For a while, it was a beloved startup story: Back in 2013, founder Jamie Simonoff was turned down when he on what he was calling the DoorBot; five years later, he sold the company to Amazon for more than $1 billion.
当然，今天，指环王拥有更复杂的声誉。 有⼀阵⼦，这是⼀个深受⼈们喜爱的创业故事：早在2013年，创始⼈Jamie Simonoff推销时就被拒绝了 在他所说的门铃上； 五年后，他以超过10亿美元的价格将公司出售给了亚马逊。
Welcome to the era of the stealthy shapeshifter product: The object itlf might not change, but software updates can completely transform it.
欢迎来到隐⾝变形器产品的时代：对象本⾝可能不会改变，但是软件更新可以完全改变它。
But since then, this charming entrepreneurial tale has become a punching bag for tech press. Late last year a wave of reports emerged that pointed out that apparently . (The company the problem was urs recycling their passwords.) Our sister publication OneZero, among others, has are esnti
ally , whipping up creepy (and ) paranoia in the gui of civics and safety, and causing “.” Ring has also been . In December, the influential gadget-shopping site Wirecutter made the dramatic step of .
但是从那以后，这个迷⼈的创业故事就成为了科技媒体的出⽓筒。 去年年底，出现了⼀系列报告，指出显然 。 (该公司问题出在⽤户回收他们的密码。)我们的姊妹出版物OneZero 本质上是 ，激起了令⼈⽑⾻悚然( )的偏执狂。伪装成公民和安全，并造成“ 。 Ring也因⽽ 。12⽉，颇具影响⼒的⼩⼯具购物⽹站Wirecutter采取了戏剧性的步骤， 。心不了情>word封面
Welcome to the era of the stealthy shapeshifter product: The object itlf might not change, being made of atoms and all, but software updates can completely transform a product’s functionality and its very meaning.
欢迎来到隐⾝变形器产品的时代：对象本⾝可能不会改变，由原⼦和所有元素组成，但是软件更新可以完全改变产品的功能及其含义。
We still u our Ring as a fancy doorbell; I didn’t download the , and I have no interest in saving or sharing videos. But now I wonder what my neighbors think about us having the thing they might imagine spying on our New Orleans neighborhood. When I first installed it, not everyone even understood that it was a doorbell; six months ago, when a neighbor’s car was damaged in the middle
of the night, she asked me if my Ring had caught any uful footage. (It hadn’t.)
我们仍然将Ring⽤作精美的门铃； 我没有下载 ，并且对保存或共享视频没有兴趣。 但是，现在我不知道邻居们对我们在新奥尔良附近偷窥的想法有何看法。 当我第⼀次安装它时，并不是所有⼈都知道这是门铃。 六个⽉前，当⼀个邻居的汽车在深夜损坏时，她问我“指环”是否捕捉到了有⽤的镜头。 (没有)悟心
If having a Ring on the front of our hou ud to say, “Hey, we’re forward-thinking people who embrace the future!,”now it says, “Hey, we’re living proof that Black Mirror is all coming true!”
阅读之星如果说我们房屋前部的戒指曾经说过：“嘿，我们是前瞻性的拥抱未来的⼈！”，现在它说：“嘿，我们活着就是证明《 ⿊镜》即将实现！”
There’s something startling about an object as banal as a doorbell transforming itlf without the ur having any particular say in the matter.
在没有⽤户对此事有任何特定发⾔权的情况下，与门铃⼀样⾃我改造的物体让⼈有些吃惊。
This is arguably a defining quality of the digital era — the phenomenon that transformed a computer into a publishing system or a phone into a camera. Besides, even . But in general, that practice boils
down to adding new features, improvements, bug fixes. When bad news comes, it’s usually in the form of discontinued support — the end of software updates. (The most recent example: Sonos’ to stop adding any new features to a whole generation of its products.)
可以说，这是数字时代的决定性品质，这种现象将计算机转变为发布系统，或者将电话转变为照相机。 此外，甚⾄ 。 但总的来说，这种做法归结为添加了新功能，改进和错误修复。 坏消息到来时，通常会以停⽌⽀持的形式出现-软件更新结束 。 (最近的例⼦：Sonos 是停⽌向其整个产品中添加任何新功能。)
But there’s something startling about an object as banal as a doorbell transforming itlf without the ur having any particular say in the matter. As Washington Post columnist Geoffrey Fowler wrote in a on the “creepy” factor touching Ring devices, “Tech that ems like an obvious good can develop darker dimensions as capabilities improve and data shifts into new hands.”
生气通天论
但是，在没有⽤户对此事有任何特定发⾔权的情况下，与门铃⼀样⾃我改造的物体有些令⼈吃惊。 正如《 华盛顿邮报》专栏作家杰弗⾥·福勒(Geoffrey Fowler)⼀在⼀个有⽂章中所谈到的“令⼈⽑⾻悚然”的因素触及Ring装置， “随着能⼒的提⾼和数据转移到新⼿⼿中，看起来很明显的技术可以开发出更暗的尺⼨。”
If a product you’ve already sold is going to evolve into something that isn’t exactly what your customer bought —what do you owe that customer?
如果您已经销售的产品将演变为与客户购买的产品不完全相同的产品-您⽋该客户什么？
Perhaps the stealthy shapeshifter product is fundamentally an issue for consumers: It’s up to me to decide whether to keep or renounce my Ring. But this scenario ought to spark a lot of very careful thinking within the tech business
creating “” devices and other products that are pre-packed with hardware who functionality may well evolve in directions we can’t guess. Smart speakers are an obvious example: This neat thing will tell me the weather gradually becomes this device is monitoring my family and who knows what it will ultimately do with what it learns? Or consider
23andMe: an at-home DNA test about ancestry shapeshifts into a or .
也许隐⾝的变形神器产品从根本上来说是消费者⾯临的问题：由我决定是否保留或放弃我的Ring。 但是这种情况应该引起技术企业内部的很多⾮常仔细的思考，这些企业创建的“ ”设备和其他预装有硬件的产品，其功能可能会朝我们⽆法猜测的⽅向发展。 智能扬声器就是⼀个明显的例⼦： 这个整洁的
东西会告诉我天⽓逐渐变成该设备正在监视我的家⼈，谁知道它最终将对所学内容起作⽤？ 或考虑使⽤
23andMe：有关祖先变⾝的家庭DNA测试可转化或的 。
If a product you’ve already sold is going to evolve into something that isn’t exactly what your customer bought, what do you owe that customer? For that matter, what do you owe potential customers, critical obrvers, and the public at large?赐的意思
如果您已经销售的产品将演变为与客户购买的产品不完全相同的产品，那么您⽋该客户什么呢？ 就此⽽⾔，您⽋潜在客户，重要观察员和⼴⼤公众什么？
One answer is transparency. Ring — which still ems to be Simonoff’s to run despite the Amazon ownership — hasn’t done itlf any favors on that front. Tech critic Fowler that the company somehow had no time for interviews at Consumer Electronics Show (CES), an event that is basically about interviews. And, after originally indicating it would make someone available to talk to me — asking me to wait two weeks for that to happen — Ring ended up just emailing me a written statement.
优美音乐答案之⼀就是透明度。 Ring-尽管拥有亚马逊所有权，但似乎仍然是西蒙诺夫(Simoff)的经营者-在这⽅⾯并没有任何帮助。 技术评论家福勒(Fowler) 说，该公司不知为何没有时间在美国消费电⼦展(CES)上接受采访，该活动基本上是关于采访的。 ⽽且，在最初表明这将使某⼈可以与我交谈–要求我等待两周才能实现之后– Ring最终只是给我发送了⼀份书⾯声明。
In a nutshell, this statement said that Ring has in fact evolved to respond to its customers’ demands, and has created
ways to “share local news crime and safety information” with neighbors and local police: “Ring’s mission is to make neighborhoods safer.” To be fair, Simonoff always included curity in his pitch. But when he was trying to woo “the sharks,” that pitch was about an individual’s ability to e who was at the door — not about the cornerstone of a neighborhood-wide network intertwined with law enforcement. And even that blog post I read four years ago touched on ways the device could have a curity payoff. But that certainly wasn’t the main attraction;back then the “mission” was to be a cool and uful doorbell.
简⽽⾔之，该声明说，Ring实际上已经发展以响应其客户的需求，并创造了与邻居和当地警察“共享本地新闻犯罪和安全信息”的⽅式：“Ring的使命是使社区更加安全。 ” 公平地说，西蒙诺夫(Simoffoff)总
是将安全性包括在内。 但是，当他试图讨好“鲨鱼”时，这种基调是关于⼀个⼈看谁在门⼝的能⼒，⽽不是⼀个与执法机构交织在⼀起的社区⽹络的基⽯。 甚⾄四年前我读过的博客⽂章都谈到了该设备可以带来安全收益的⽅式。 但这当然不是主要吸引⼒。 那时的“使命”是做⼀个酷⽽有⽤的门铃。
So far, despite all the criticism from the tech press, the product does not em to be suffering: data indicating that Ring sold 400,000 cameras and other curity devices in December of 2019 — a 180% improvement over December 2018. Maybe that will change. So far the lesson of the Ring ems to be a more turbocharged version of caveat emptor, in which we not only have to be careful about what we buy but about what it might become. However, make consumers paranoid enough, and sooner or later they’ll turn their lack of trust on you.
到⽬前为⽌，尽管受到了科技媒体的所有批评，但该产品似乎并没有遭受苦难： 数据表明，Ring在2019年12⽉售出了40万台摄像机和其他安全设备，⽐2018年12⽉提⾼了180％。会改变。 到⽬前为⽌，《指环王》的教训似乎是对买者⾃负的更猛烈的描述，在这种情况下，我们不仅必须谨慎购买商品，⽽且还必须谨慎购买。 但是，让消费者⾜够偏执，他们迟早会把对您的不信任感转给您。
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