economist（经济学人）精品文章中英对照（合集五篇）
第一篇：economist(经济学人)精品文章中英对照
Whopper to go 至尊汉堡，打包带走
Will Burger King be gobbled up by private equity? 汉堡王是否会被私人股本吞并？
骓不逝Sep 2nd 2010 | NEW YORK
电话打不出去SHARES in Burger King(BK)soared on September 1st on reports that the fast-food company was talking to veral private-equity firms interested in buying it.How much beef was behind the stories was unclear.But lately the company famous for the slogan “Have It Your Way” has certainly not been having it its own way.There may be arguments about whether BK or McDonald’s rves the best fries, but there is no doubt which is more popular with stockmarket investors: the maker of the Big Mac has supersized its lead in the past two years.有报道披露，快餐企业汉堡王（BK）正在与数个有收购意向的私人股本接洽，9月1日，汉堡王的股值随之飙升。这些报道究竟有多少真材实料不得而知。汉堡王的著
经期能不能喝茶名口号是“我选我味”，但如今显然它身不由己，心中五味杂陈。汉堡王和麦当劳哪家薯条最好吃，食客们一直争论不休，但股票投资人更喜欢哪家股票，却一目了然：过去两年里，巨无霸麦当劳一直在扩大自己的优势。
宋文洲Recession has favoured McDonald’s over BK, who share price has fallen by half since the economy was flame-grilled in the summer of 2008.Shares in McDonald’s have rin, reaching an all-time high in August.Same-store sales at BK have fallen for five successive quarters.金融危机却更青睐汉堡王，自2008年经济低迷以来，其股票价格跌至原来的一半。而麦当劳的股票不跌反涨，在8月又创下了历史新高。汉堡王的同店销售额连续五个季度下跌。
Why has McDonald’s been eating BK’s lunch? Among other things, BK has always had a higher proportion of sales to young men, who have been hit especially hard by the recession.McDonald’s, by contrast, has for veral years wooed women and older people with relatively healthy salads and drinkable coffee.BK has struggled to follow suit.At the same time, it has had to contend with angry shareholders, as the rising cost of beef and o
ther ingredients has clobbered its profits.BK may also have cannibalid its existing sales by offering value meals that were a bit too irresistible.为何麦当劳在与汉堡王的竞争中占得先机？别的不谈，汉堡王的顾客更多的是年轻人，而年轻人受金融危机打击尤其严重。相对地，麦当劳近年来一直以相对健康的沙拉和可口的咖啡，吸引女性和中老年人。汉堡王一直难以模仿。与此同时，随着牛肉等原材料的成本上涨，利润一跌再跌，汉堡王又不得不去对付那些愤怒的股东。汉堡王的套餐太过诱人，可能也影响了其他产品的销量。BK is ud to changes in ownership.It went from being part of Pillsbury, a food company, to Grand Metropolitan, a British conglomerate, then to Diageo, a drinks giant.In 2002 it was sold to a group of private-equity investors: TPG, Bain Capital and Goldman Sachs.They did a fair job, improving sales with better marketing.They also helped turn around the most troubled of the franchies who operate most BK restaurants.In 2006 BK floated its shares again.Its boss may hope that going private once more will protect them from short-term stockmarket pressures while they ponder how to beat McDonald’s.汉堡王此前多次易主，已经习以为常了。它曾是皮尔斯百利食品公司的一部分，后转入英国大都会集团，继而转投饮品巨头帝亚吉欧。2002年又被转手卖给一批私人股本投资者：德克萨斯太含有三的成语
平洋集团（TPG），贝恩资本和高盛。他们经营良好，利用优秀市场策略增加了销售。大部分汉堡王餐厅的运营商当时经营不善，他们还助其扭亏为盈。2006年汉堡王再度上市。其老板可能希望再度私有化以规避短期股市压力，为其争取时间定策击败麦当劳。
If BK does go private, it may be part of a trend in the private-equity industry—now that some of the bigger firms have rediscovered their appetite for deals—of gobbling up the companies they had taken public during the bubble years but which are now trading cheaply.TPG, Bain Capital and Goldman Sachs still own a sizeable stake in BK, despite listing it on the New York Stock Exchange in 2006.However, it ems that other private-equity firms are interested in buying it.If that happens, no doubt BK rvers will appreciate the irony: the act of passing a company from one private-equity firm to another is known in the business as “flipping”.私人股本行业——如今一些大公司重新对收购有了兴趣——吞并那些他们在经济泡沫时代卖掉，现在十分廉价的公司，俨然已成一股大潮，如果汉堡王真的私有化，就将融入这股大潮之中。德克萨斯太平洋集团（TPG），贝恩资本和高盛虽然2006年在纽约证券交易所已经兜售了汉堡王，但他们仍握有可观的股份。然而，其他私人股本公司似乎也有意收购。要是真被他们收购，无疑汉堡王的服务生都能领
会其中的讽刺：在私人股本公司中被倒卖，在做汉堡这行叫“翻面”。
我的市长大人
本主题由 shiyi18 于 2010-11-12 13:16 移动 评分 收藏2 分享0 0 0
盼望已久Down the slipway下水
“Quantitative easing” is unloved and unappreciated—but it is working “量化宽松”不受待见，但是有效 Nov 4th 2010 | Washington, dc
EVEN before the Federal Rerve unveiled its cond round of quantitative easing(QE)on November 3rd, critics had already denounced it as ineffectual or an invitation to inflation.It cannot be both and it may not be either.美联储的第二轮量化宽松政策在11月3日公布之前便已受到了各方抨击，有人说它不会起效，也有人说这样会导致通胀。这两者根本不可能同时发生，甚至一个都不会发生。
The announcement of “QE2” was hardly breathtaking.The Fed said it will buy $600 billion of Treasuries between now and next June, at about $75 billion a month, although it also said it could adjust the amount and timing if need be.That was about what markets expec
ted but far less than the $1.75 trillion of debt it bought between early 2009 and early 2010 in its first round of QE.Yet QE2 ems already to have exceeded the low expectations it has aroud.Since Ben Bernanke, chairman of the Fed, hinted at it at Jackson Hole on August 27th, markets have all done exactly what they should(e chart).第二轮量化宽松并没有惊人之处。美联储称，从现在起到明年6月，它将购买6 000亿美元美国国债，相当于每月购买750亿美元，但具体数字可能随情况进行调整。这一规模与市场预期相当，远低于2009年初至2010年初第一轮量化宽松（总共购买债务1.75万亿美元）。但第二轮量化宽松似乎已经超过了它所引起的低预期。自美联储主席本?伯南克于8月27日在杰克森霍尔（Jackson Hole）暗示这一计划以来，市场对此已有了充分的反映（见图）。句
Under QE the Fed buys long-term bonds with newly created money.This lowers long-term yields and chas investors into riskier, alternative investments.The real yield on ten-year, inflation-indexed Treasury bonds has fallen from 1.05% to 0.5%, a result of relatively flat nominal yields and a ri in expected inflation.The yield on their five-year cousins is negative(e Buttonwood).Share prices are up by 14% in the same period.Lower yields make the dollar less appealing: it has duly fallen by 5% against the J
apane yen, by 9% against the euro and by 5% on a trade-weighted basis.“You can declare QE to be a success already,” says one hedge-fund economist.“Whether this translates into real activity remains a question-mark.But the question of whether the mechanism would work has been answered.”
