高考文章分析（12）Vocabulary Learning:
1.underway在进行中
< the t of the NBC comedy Superstore在NBC喜剧《超级商店》的片场NBC: 美国广播公司（National Broadcasting Company)
4.post上传
5.ahead of the comedy’s cond-ason return在喜剧第二季的回归之前
6.struggle to reach young audiences努力迎合年轻观众
7.turn to求助于
8.Internet followings网络追随者
9.as a means of generating awareness作为一种产生关注的方式
中秋商务祝福语
10.ize on the strategy 利用这个策略[siːz]
12.ad-blockers广告屏蔽
14.higher ratings更高的收视率
16.build brand awareness and reputation建立品牌意识和声誉[repjʊ'teɪʃ(ə)n]
19.tune in收听，收看
21.perform magic tricks表演魔术
22.pursuit追求，爱好[pə'sjuːt]
23.in the employ of受......雇佣
24.marketing push市场推广
25.decline to do拒绝去做某事
26.o从......到
27.gift baskets礼盒
29.cast influencers 投资网络红人
30.a bit of a gamble有点像赌博['gæmb(ə)l]
31.business model商业模式
32.show’s rating s节目收视率
33.TV ratings电视收视率
34.box-office returns票房收入
35.acting skill演技
36.take on jobs担任工作
37.both parties双方淮南牛肉汤做法
38.the credibility of a campaign活动的可信度[kredɪ'bɪlɪtɪ]
39.definitely aware一定意识到['defɪnɪtlɪ]
40.be tempted with 受.......诱惑
41.fit with the image of the creator符合创造者的形象
知己难寻
42.put on上演
长难句分析：
①And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1.
它确实做到了，达到了更高的收视率比起第一季
②Yet as social media stars consider whether to take on jobs promoting movies and TV shows, there’s an important consideration for both parties: the credibility of a campaign.
但是，当网络红人考虑是否担任宣传电影或电视节目的工作时，有一个重要的考虑就是活动的可信度。
(1)A new kind of production was underway on the t of the NBC comedy Superstore. Social media stars were crafting
30-cond videos to post on their social media channels ahead of the comedy’s cond-ason return. Each made sure to mention Superstore and its first public show.
(2)As networks and studios struggle to reach young audiences in an increasingly fragmented ( 碎片化的) media marketplace, many have turned to so-called influencers—online stars who value is measured by the size of their Internet followings—as a means of generating awareness. Advertirs
are izing on the strategy in an age of commercial-skipping and ad-blockers. Word of mouth in the digital age means messages travel faster by way of social media. The majority of consumers worldwide trust online recommendations from stars. And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1.
accompany(3)Studio and network executives say they work with influencers to build brand awareness and reputation in a more friendly way through the friend-like connections consumers feel toward the online personalities they follow. At the upper level, influencers typically have thousands of followers on social media and online content platforms and count many millions of people who tune in daily to watch them. Some do something that makes themlves look stupid in their daily routine, sharing videos of their trips to the grocery store or dinner dates. Others have built careers on performances—making comedy videos, reviewing video games, performing magic tricks and teaching cooking lessons, among other pursuits.
(4)When in the employ of studios, their efforts can be as simple as publicizing a film or more involved attempts like the marketing push for Superstore. Entertainment companies declined to discuss how much they pay influencers. But veral experts said their pay ranges from a few thousand dollars to veral million. Some simply receive gift baskets instead of pay.
(5)Over the last year or so, some entertainment companies have begun to cast influencers in their TV and film projects. The strategy is a bit of a gamble: It’s a new business model, and questions remain about the effectiveness of using the personalities to improve a show’s ratings—or help open a movie. Just how much influence the influencers have is hard to measure. TV ratings and box-office returns do not reveal what caud a viewer to tune in.
(6)What is clear is that the personalities aren’t necessarily getting the work becau of their acting skills, but often becau of their Internet followings. Yet as social media stars consider whether to take on jobs promoting movies and TV shows, there’s an important consideration for both parties: the credibility of a campaign. “Fans are definitely aware when they’re being tempted with promotional posts,” said Zach King, a social media star who performs magic tricks. “It has to be something that is natural and fits with the image of the creator.”
Reparagraph the whole passage and summarize each paragraph
63. Why did social media stars post short videos on their channels before Superstore’s cond ason?（简单推断题）
A. To attract more influencers.
B. To draw audience’s attention.
C. To put on better performances.
D. To increa the channels’popularity.
64.Advertirs like the influencer marketing strategy becau .
（较难推断题）
A. audiences believe in whatever online stars recommend
B. influencers are quite aware of the impact of the digital age
C. ordinary advertiments are often ignored by young people
D. social media platforms are the cheapest place to spread messages
传真机65. What is implied in the passage?（细节题，同义句转换）
A. The influencer marketing strategy help build connections between executives.
B. Most influencers get paid from gift baskets instead of from their companies.
C. Most influencers take on marketing jobs regardless of their reliability.
D. The influencer marketing strategy may not really work well.
66.The passage mainly wants to tell us that __________.（主旨题）
A.Most young people like following influencers.
B.Studios are relying more on social media stars.
C.Influencers are gradually replacing movie stars
D.Social media are filming videos for Superstore
词汇巩固（英译中）：
Vocabulary Learning:
1.underway
< the t of the NBC comedy Superstore.
4.post
5.ahead of the comedy’s cond-ason return.
6.struggle to reach young audiences
7.turn to
8.Internet followings
9.as a means of generating awareness.
金钻有毒吗10.ize on the strategy
12.ad-blockers.
14.higher ratings
16.build brand awareness and reputation
19.tune in
21.perform magic tricks
22.pursuit
23.in the employ of
24.marketing push
25.decline to
26.o
婚礼祝福歌曲27.gift baskets
29.cast influencers
30.a bit of a gamble
31.business model
32.show’s rating s
33.TV ratings
34.box-office returns
35.acting skill
36.take on jobs
37.both parties
38.the credibility of a campaign
39.definitely aware
对数函数的性质
40.be tempted with
41.fit with the image of the creator
42.put on
词汇巩固（中译英）：
Vocabulary Learning:
1.在进行中
< the t of the NBC comedy Superstore在NBC喜剧《超级商店》的片场NBC: 美国广播公司（National Broadcasting Company)
3.精心制作
4.上传
5.在喜剧第二季的回归之前
6.努力迎合年轻观众
7.求助于
8.网络追随者
9.作为一种产生关注的方式
10.利用这个策略
12.ad-blockers广告屏蔽
13.推荐
14.更高的收视率
15.执行官
16.建立品牌意识和声誉
