汪苏泷追光者西夏公园Rearch on the Construction Mode of Social Media Content in University Library
Bingqiang Liu, Peng Li
Shandong Youth University of Political Science
Abstract: With the development of information technology and its wide application in various fields, it has greatly facilitated our lives. In recent years, social media has become increasingly popular in promoting resources and deepening rvices in libraries. Under the background that the content value gradually ris in the core value of social media, libraries should also attach great importance to the content construction of social media. How to make effective u of social media and optimize its content construction in the library is an important problem to be solved urgently in the university. In this regard, this paper focus on the construction mode of social media content in university libraries for reference. Keywords: Library; Social media; Content construction
四川高考补录DOI: 10.47297/wspciWSP2516-252713.20210501
1. Introduction
T he content construction of social media in university libraries means attracting urs to actively u li
brary resources and rvices, enhancing their recognition of libraries and pushing valuable content to them through social media. For example, using WeChat rvice to publish promotional content can effectively improve the management efficiency of the department. The common form is WeChat official account, which can provide the query function of library collection information and push the opening and closing time of the library every day so that students can arrange their reading time reasonably. Meanwhile, WeChat rvice can also publicize the philosophy of running a school, which helps students understand the school better. Therefore, it’s necessary to strengthen the optimization of the construction mode of social media content in university libraries and give full play
大极
About the author: Bingqiang Liu (1982-03), male, Han nationality, native place: Lang-fang City, Hebei Province, Shandong Youth Political College, Professional title: Associate professor of library science, master, rearch direction: library information rvice.
Peng Li (1985-11), female, Han nationality, native place: Cao County, Shandong Province, Inspur General Software Co., Ltd., Professiona title: engineer, master, rearch direction: software engineering.
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to the advantages of social media, thus hoping to provide some reference for this.
2. Give Full Play to the Advantages of WeChat Service and Strengthen Its Content Construction
First of all, more abundant WeChat rvice content should be provided with scientific optimization of technical means. In the application of WeChat rvice, administrators have to optimize the rvice mode, provide more diversified rvice contents and make students get a better reading experience. At this stage, the wireless network of colleges and universities has been basically covered. Students can log on to the WeChat public platform in real time to check relevant information, which can increa the frequency of their application of WeChat platform to a certain extent. In addition, administrator can u online interaction to enable students to communicate in this interaction, which helps librarians to better understand the needs and opinions of readers and take corresponding measures to optimize the problems existing in management. For example, book rervation can be made on WeChat rvice platform, which enables students to make an appointment in time when they find the books they need. Indeed, the library capacity of colleges and universities is very limited. In order to make students arrange their reading reasonably, colleges and universities can u WeChat applet to provide students with at lection rvice, which can avoid wasting time in finding ats and improve their reading efficiency.
Then, it’s necessary to timely understand the reading demands of teachers and students and adjust the promotion direction of WeChat rvice. In terms of the promotion content of WeChat rvice in library, it needs to be improved from the following aspects: First, it is necessary to t up diversified WeChat rvice promotion contents while adopting diversified promotion forms so as to encourage students to actively read. At prent, the WeChat rvice opened by the school mainly focus on the collection of library resources. In the future, rvices such as reading promotion and news information can be gradually opened. What’s more, the promotion content of WeChat is mainly displayed in the form of words and pictures. Various short videos and other ways can be actively ud for promotion in the later stage. Rich content and diversified promotion forms can better attract attentions of teachers and students, enhance their u of WeChat rvice platform and help university library WeChat rvice give full play to its value. Second, considering the interests and concerns of teachers and students according to their actual situation can further enhance the influence of WeChat platform. Third, WeChat rvices of university libraries facing the group is mainly students, ignoring school teachers and related workers, which reflects that the audience positioning of WeChat rvice is not clear. Therefore, in order to further enhance people’s understanding and attention to WeChat rvice, administrators should山水风景图片
Rearch on the Construction Mode of Social Media Content in University Library always adhere to the basic principle of “readers first” in the process of promoting WeChat rvice, comprehensively analyze and summarize readers’ reading habits and interests and optimize the contents of reading promotion in real time so as to avoid their reading fatigue or even losing their interest in reading. The content and form of WeChat rvice should be actively innovated to provide more diversified rvices for teachers and students and other school workers.
Lastly, in terms of the promotion of WeChat rvice, we also need to consider the reading needs of different groups, classify the pushed content reasonably and improve the relevance of the pushed rvice.
3. Improve the Effectiveness of Social Media Content and Clarify the Focus of Content Construction
In the construction of social media content, many colleges and universities have prented low information quality and insufficient information effectiveness. The times are constantly changing and the psychological needs of college students are also changing synchronously. However, the published content is too old-fashioned and the same content is pushed many times, resulting in the low promotion efficiency. In order to further improve the application efficiency of social media in cont
ent construction, it is necessary to fully consider the psychological demands and reading interests of contemporary college students and publish content suitable for students, which can effectively stimulate their interest in promoting content. At the same time, the social media platform can increa the promotion of library-related activities, which can better arou students’ attention and discussion. Combining with the school-running philosophy, it is necessary to clarify the key contents of social media promotion of the library and its cultural orientation, thus effectively attract the attention of teachers and students. In addition, university library administrators need to make u of social media platform to actively publish the real-time dynamic content of the library and adopt diversified content display methods to effectively stimulate readers’ interest in the content. Meanwhile, the technical maintenance personnel of the library need to sort out the relevant resources in WeChat platform in real time, u big data to analyze the data information that students consult relatively frequently and increa the promotion of such content on WeChat official account in order to increa students’ attention and stickiness to social media platforms. All in all, in order to give full play to the role and value of social media platforms, the public accounts of libraries are required to launch more innovative content with a focus on the updating frequency and time of content. More importantly, the promoted content must meet students’ reading interest and psychological needs on the basis of quality assurance, thus making the content of social media platf
姿势近义词orm more diversified and playing the role of social media in stimulating readers’ interest in reading.
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4. Deepen the Content of Social Media and Activate Its Form
Ensuring the diversity of social media content can better meet urs’ demand for content expression form in university libraries. Social media can provide a variety of content forms including text, pictures and audition files. The commonly ud social platforms include WeChat and Weibo. There are also some social media that can play their roles in content forms including text reading and short video social platforms. Each method of content prentation has its own advantages. For example, text can accurately convey notification information while pictures can visually and vividly prent information content. In this regard, university libraries need to lect specific prentation methods according to the requirements of content publishing so as to enhance the flexibility and diversification of content forms. The ur survey results reveal that most urs favor the combination of pictures and texts. To this end, university libraries can push content to urs in this way. The pictures can be either static or dynamic. In addition, colleges and universities can also relea some content in the form of audio including inviting readers to read new products. On the one hand, it can
strengthen urs’ initiative to participate in the construction of social media content in libraries and on the other hand, it can enrich social media content. University libraries can edit some videos such as promotional videos and humanistic salon videos to enhance urs’ feelings about the promotion content.
5. Conclusion
房改房To sum up, the construction of social media content in university libraries is a systematic activity with heavy workload. In order to improve the quality and efficiency of management, it is necessary to actively apply modern technical means such as social media, which can not only provide students with richer reading content and stimulate students’ reading enthusiasm, but also strengthen the publicity of library work and enhance students’ attention to social media content in libraries. The content promoted by social media must fully consider readers’ interests, publish diversified content and ensure the quality of the promoted content. In a word, in the construction of social media content in university libraries, it is necessary to give full play to the advantages of social media, actively explore its potential functions and strengthen its management, thus providing better rvice and diversified content for readers.
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