Book9 Unit5 Inside Advertising 教学设计
Teaching aims: （教学目标）
1. To comprehend the passage and 排骨炖豆角的做法improve the reading skills.
2. To express different views of an argument.
3. To learn about how advertiments work and avoid being controlled by ads.
Important points:（重点、难点）
1. Comprehension of the text.
2. Knowledge accumulation of advertising.
3. Uful words and expressions.
Teaching procedure:（教学过程）
I. Warming up
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Plea enjoy a video and some pictures and answer some questions.
1. Can you remember the names of any products that were being advertid? If so, why does this ad appeal to you more?
2. What are the features(特征) of ads?
3. Where can you e ads?
设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
II. Fast reading
1. The purpo of the passage is to __________.
A. inform us of the fact that there are many advertiments in or daily life.
yy找回密码B. help us understand how ads work and avoid being controlled by them.
C. tell us how effective ads are
D. show us how effective ads can be made
2. Scan the headings of each ction and get a general understanding of the text.
Sum up the main idea of each ction
Section I (para.1) | |
Section II (para. 2) | |
Section III (para. 3-7) | |
Section IV (para. 8-9) | |
| |
夜来香几月开花设计意图：快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。。通过回答主旨问题，学生对文章的内容、结构和作者的写作意图有了一个整体印象。通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力
III. Detail reading
Read part 1 and answer questions.
Task 1 Answer the question.
Where do they adverti?
Task 2 Translate the ntence
Even some of the casual garments we wear have brand names attached to them which turn us into walking advertiments.
Read part 2 and answer questions.
Task1
1. All of the following facts about an ad in Paragraph 2 are mentioned except its ______.
A. definition B. means C. advertirs D. target audience
2. Who advertis?
3. Why do they adverti?
Task2 Fill in the table.
What is an advertiment? | An advertiment is a 1. ______________________ that informs or influences people. |
| |
Read part 3 and竺可桢的简介 answer questions.
Task1 Answer the question.
1. The example of the adolescent boys in the third paragraph shows us ________.
A. which group is the target of the computer games
B. it is important for the advertirs to identify the target audience
C. that young people are more likely to buy computer games
D. it makes n to make computer games ad that appeal to adolescent boys
2. How do they decide where to adverti?
Task2 Fill in the table.
画蛇添足近义词How do advertirs make effective advertiments? | Identify your target | Advertirs 2 _______________________ and find out as much as possible about them, which 3 ___________ for decisions about what type of advertising techniques to u with this group. |
Appeal to your target | In order to 4 ________ people to do something, advertiments often appeal to our hopes and dreams or our emotions. |
U a suitable medium | As well as reaching the right audience with the right technique, advertirs must also 5____________. Obviously, cost will play a big part in this decision. |
| | |
Task3 Translate the ntences电脑没办法关机
1. Some advertiments appeal to people’s desire to save money．Others are more likely to be noticed if they are funny.
2. As well as reaching the right audience with the right technique，advertirs must also place their ads in the right medium.
Task4 Retell this part by using the information given.
How do advertirs make effective ads?
1) Identify the target (pay…for…, be wasted, reach, in other words, having identified, as much as possible, fit into, form the basis for)
2) Appeal to the target (in order to, appeal to, some, desire, others, are more likely to, conscience, worthy citizen.)
3) U a suitable medium (as well as, audience, technique, medium, play a big part in, tel
evision ads, a big corporation, afford, on the other hand…)
Read part 4 and answer questions.
Task1 Answer the question.
1. Does advertising work?
Task2 Fill in the table.
cad打不开How effective are advertiments | However good an advertiment is, people 6 ______________ be persuaded if the product is unsuitable for them. On the other hand, 7______________________ to advertiments can help to change our opinions over time. |
| |
Task3 Translate the following ntences.
On the other hand，being constantly expod to advertiments call help to change our opinions over time．
设计意图： 由于课文长，信息量大，要求学生分部分默读课文，对课文进行深入细致的理解。由于理解课文的需要，由浅入深地设计了单选、问答、填表、翻译、复述等灵活多样的练习，学生通过这些问题，对课文有了更进一步的认识。同时对重要短语和语法点进行设空，引起学生充分注意。复述是很好的考查学生对知识的理解和消化的方式，这一环节对学生的要求较高，要求其在理解课文的基础上进行语言输出，为降低难度，提供了一些关键词供学生参考。
IV. Role Play
Suppo you are having an interview to apply for a job concerning advertising. Make a dialogue plea.
One student plays as a boss, preparing questions;
