True/Fal Questions
4. One event that will shape international business as the future unfolds is the rapid growth of the World
Trade Organization, NAFTA, and the European Union.
Answer: True
10. International marketing is the performance of business activities designed to plan, price, promote, and
direct the flow of a company's goods and rvices to consumers or urs in more than one nation for a profit.
d表示什么Answer: True Type: Definition
12. The foreign uncontrollable environment is the same as the domestic uncontrollable environment.
Answer: Fal
13. The level of technology is an uncontrollable element for international marketers.
Answer: True
16. John refus to buy Japane products becau he es them as a way of lling out to nation known for
its aggressive behavior. John is using a lf-reference criterion to make his decision.
Answer: True
19. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that
emphasizes the need for ethnocentrism.
Answer: Fal
20. To be globally aware, you should have tolerance for cultural differences.
Answer: True
21. To be globally aware, you should require that all of your international customers know about your
cultural rules and adhere strictly to each one.
Answer: Fal
23. Of all the stages in international business, a stage called “regular foreign marketing” produces the most
事故证明profound change in the orientation of the company toward markets and associated planning activities.
Answer: Fal
24. If a company us a strategic orientation called domestic market extension, it views its international
operations as condary to and an extension of its domestic operations.
Answer: True
Multiple Choice Questions
27. Of all the events and trends affecting global business today, four stand out as the most dynamic. Which
of the following would be one of tho events?
A) The trend toward buying American cars in Europe.
B) The trend toward the acceptance of the free market system among developing countries in Latin
America, Asia, and Eastern Europe.
C) The trend toward using English as the global language.
D) The trend toward establishing a world currency.
E) None of the above is among the trends mentioned in the chapter.
离婚程序Answer: B
38. The only difference between the definitions of domestic marketing and international marketing is that
marketing activities:
A) focus on consumers in domestic markets and barterers in foreign markets.
B) take place in more than one country.
C) follow traditional communication paths in domestic markets.
D) focus on distribution in the domestic market.
E) are usually non-regulated in foreign markets.
Answer: B
39. According to the text, the primary difference in the practice of marketing at the domestic versus the
international level is:
A) the environment within which the marketing plans must be implemented.
B) the revenues necessary to be successful.
C) the demand charts available to the marketer.
D) the control over the budget.
E) the accountability of board of directors.
Answer: A
40. With respect to the environment in which a business operates, such factors as competition, legal
restrains, government controls, and the weather would all be examples of what are called:
A) controllable elements. B) uncontrollable elements. C) predictable elements.
D) demographic elements. E) cultural elements.
Answer: B
45. All of the following would be among the domestic marketer's controllable environmental variables
EXCEPT:
A) rearch. B) price. C) product. D) channels of distribution.
E) level of demand.
Answer: E
48. A political decision involving _______________ can have a direct effect on a firm's international
marketing success.
A) domestic foreign policy B) retirement age
C) the makeup of a board of directors D) farm subsidies E) airline regulation
Answer: A
50. Competition within the home country can have a profound effect on the international marketer's task.
Which of the following BEST illustrates this statement?
A) Boeing recently opened talks with its primary trade union to avoid a forecasted strike.
B) Microsoft and Dell have joined a consortium to investigate the technology of the future.
C) Fuji has just opened a $300 million plant in the U.S. and now commands a 12 percent share of the
工程技术
lucrative U.S. film market.
D) Several name companies are still under investigation becau of the Enron scandal.
E) All of the above are good illustrations of the statement.
Answer: C
51. With respect to challenges faced by the international marketer, a significant source of uncertainty is the
number of factors in the:
A) foreign environment controllables. B) foreign environment uncontrollables.
C) domestic environment controllables. D) parallel environment uncontrollables.
E) parallel environment controllables.
Answer: B
56. Global business must be willing to adjust and adapt a marketing program to a foreign market. In a
broad n, the environmental uncontrollable elements constitute the:
A) problem. B) opportunity. C) culture. D) marketplace. E) commerce landscape.
Answer: C
57. The task of ____________ is the most challenging and important one confronting international
marketers.
A) care for the environment B) dealing with politics
C) international standardization D) cultural adjustment E) international branding
Answer: D
59. ____________ is the conscious effort on the part of the international marketer to anticipate the
influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.
A) Standardization B) Adaptation C) Segregation
D) Segmentation E) None of the above matches the statement
Answer: B
60. The primary obstacles to success in international marketing are a person's _________ and an associated
ethnocentrism.
A) regionalism B) holism C) lf-reference criterion
D) gregation E) integration
Answer: C
61. _____________ is an unconscious reference to one's own cultural values, experiences, and knowledge
as a basis for decisions.
A) Regionalism B) Holism C) Self-reference criterion
D) Segregation E) Xenophobia
Answer: C570分能上什么大学
63. Your ____________ can prevent you from being aware that there are cultural differences or from
recognizing the importance of tho differences.
A) holism B) personality C) demographic character
D) lf-reference criterion (SRC) E) concept of integration
Answer: D
65. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the
lf-reference criterion influences. Which of the following would be the BEST first-step to take to avoid the aforementioned errors?
A) Redefine the problem without the SRC influence.
B) Solve the problem for the optimum business goal situation.
马塞纳C) Isolate the SRC influence in the problem and examine it carefully to e how it complicates the
problem.
D) Define the business problem or goal in home-country cultural traits, habits, or norms.
E) Define the business problem or goal in foreign-country cultural traits, habits, or norms through
consultation with natives of the target country.
Answer: D
66. Which of the following steps in a cross-cultural analysis to isolate lf-reference criterion influences
would finalize the process and lead to a solution of the problem?
A) Redefine the problem without the SRC influence and solve the problem for the optimal business
goal situation.
B) Isolate the SRC influence in the problem and examine it carefully to e how it complicates the
problem.
C) Define the business problem or goal in home-country cultural traits, habits, or norms.
D) Define the business problem or goal in foreign-country cultural traits, habits, or norms through
consultation with natives of the target country.
E) The last step is not indicated in the list of alternatives.
Answer: A
69. There are a variety of stages in the process of becoming involved in international marketing. Which of
the following best describes the stage of development where the company's products reach a foreign market through no conscious effort on the part of the marketer?
A) Infrequent foreign marketing B) Regular foreign marketing
C) No direct foreign marketing D) International marketing
小红花怎么画E) Global marketing
Answer: C
70. If a marketer is motivated to enter into an international marketing effort becau of temporary surplus
in the domestic market, which of the following stages BEST characterizes the stage of international marketing involvement for this marketer?
A) Infrequent foreign marketing B) Regular foreign marketing
C) No direct foreign marketing D) International marketing
E) Global marketing
Answer: A
71. James Bright's company ek markets all over the world and attempts to ll products that are a result of
planned production for markets in various countries. Which of the following stages BEST
characterizes the stage of international marketing involvement for Mr. Bright's company?
A) Infrequent foreign marketing
B) Regular foreign marketing
C) No direct foreign marketing
D) International marketing
E) Global marketing
Answer: D
73. If a company basically es the process of international marketing as one where the domestic company
eks a sales extension of its domestic products into foreign markets, the company is using which of the following concepts to formulate its international policies and strategies?
A) Domestic market extension concept B) Multidomestic market concept
C) Global marketing concept D) Universal marketing concept
E) Standardized marketing concept
Answer: A
74. The Ajax Corporation has decided to enter the international marketing arena by marketing its products
on a country-by-country basis, with parate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?
A) Domestic market extension concept B) Multidomestic market concept
C) Global marketing concept D) Universal marketing concept
E) Standardized marketing concept
Answer: B Type: Comprehension
75. A company using the ________________ views an entire t of country markets as a unit, identifying
groups of prospective buyers with similar needs as a opportunity market gment and develops a marketing plan that strives for standardization wherever it is cost and culturally effective.
A) domestic market extension concept B) multidomestic market concept
经典的句子C) global marketing concept D) universal marketing concept
