梦到蛇咬人Marketing Mix, Customer Value, and Customer Loyalty in Social Commerce: A Stimulus-Organism-
Respon Perspective
偷尸
期刊名称： Internet Rearch榴莲的爱情含义
作者： Ya-Ling Wu,Eldon Y. Li
数学的意义与价值年份： 2017年
期号： 第3期
关键词： Social commerce;Marketing mix;Customer value;Customer loyalty;Social media陈皮的食用方法
久石让简介
摘要：Purpo Bad on Stimulus-Organism-Respon model, this study develops an integrated model to explore the effects of 6 marketing-mix components (stimuli) on consumer loyalty (respon) through consumer value (organism) in social commerce (SC). Design/methodology/approach In order to target online social buyers, a web-bad survey was employed. Structural equation modeling with p
工作计划表格
artial least square (PLS) is ud to analyze valid data from 599 consumers who have repurcha experience via Facebook. Findings The results from PLS analysis show that all components of SC marketing mix (SCMM) have significant effects on SC consumer value. Moreover, SC customer value positively influences SC customer loyalty. Rearch limitations/implications The data for this study are collected from Facebook only and the sample size is limited; 环形交叉
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