The social aspects of consumption as predictors of
刘嘉楠
清肠食物consumer loyalty
男人梦见鱼是什么征兆
期刊名称： Journal of Service Management
作者： Tsiotsou, Rodoula H
鱼子酱作者机构： Univ Macedonia
年份： 2016年
期号： 第2期
厘米和毫米换算
女性的安全期关键词： Trust;Loyalty;Identity;Social relationships;Parasocial
relationships;Reference group acceptance;形容夜晚>爱在榆树下
摘要：The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs Offline Servic
es Purpo – Nowadays companies are eking to create meaningful and long-term relationships with their customer. Therefore, the purpo of the study is to examine the role of parasocial and social aspects of consumption in building trustworthy and loyal relationships in both offline and online rvices. Methodology - Two studies have been conducted using the survey rearch method. One study collected data from 285 soccer fans and the cond study collected data from 298 Facebook consumers. Findings - The study confirms the propod model and suggests that parasocial and social relationships act as significant antecedents of rvice brand loyalty in both offline and the online rvices. Originality/Value -This is the first
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