结果咧E-atmosphere, emotional, cognitive, and behavioral
respons朋友圈英文
qq秘密期刊名称: Journal of Fashion Marketing & Management李好郭晓敏
自主创业项目作者: Hyejeong Kim,Sharron J. Lennon
年份: 2010年梦见房子漏水是什么意思
期号: 第3期
关键词: Risk management;Internet;Shopping;Clothing
摘要:Purpo – This rearch is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral respons bad on Mehrabian and Rusll's model, which utilizes the stimulus-organism-respon (S-O-R) paradigm. Design/methodology/approach – A total of 230 female undergraduate students participated in an experi
处理器怎么看ment after browsing a stimulus website. The effects of the u of a model, color swapping on clothing, and enlargement (2 × 2 × 2 between-subjects factorial design) on emotions and the relationships among pleasure, arousal, perceived amount of information, perceived risk, and purcha intention were tested using SEM. Findings – The results showed
an effect of enlargement on pleasure (H1c), a positive relationship between pleasure and perceived amount of information (H2a),
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