T The Lenzing Group marks a new milestone in its sustainability journey: It is introducing the eco-responsi-ble process for the production of LENZING™ ECOVE-RO™ branded visco fibers, which were first launched by Lenzing in autumn 2017, also at its Chine location Lenzing Nanjing Fibers (LNF). As of now, the Lenzing Group is able to produce LENZING™ ECOVERO™ fibers not solely at the site in Lenzing (Austria) but also in China and, hence, even better meet the strong demand for eco-responsible products.The environmental awareness of consumers has been growing steadily over the last decade, more recent-ly in the fashion and textile industry. Textile consump-tion is expected to doub
le by 2025, and the industry is anxiously looking for more sustainable solutions with low environmental impact. The Lenzing Group address this market need for more eco-responsible products by offering LENZING™ ECOVERO™ fibers that mark a new milestone in Lenzing’s sustainable visco produc-tion bad on three pillars:• LENZING™ ECOVERO™ visco fibers are de -rived from sustainable wood and pulp, coming from cer-tified and controlled sources (FSC ® or PEFC™ certified) following the stringent guidelines of the Lenzing Wood and Pulp Policy.相思的路>宿新市徐公店古诗
杨恒明• LENZING™ ECOVERO™ fibers have been certi -fied with the EU Ecolabel, a label of environmental ex -麻辣小海鲜
cellence.• LENZING™ ECOVERO™ fibers can be robustly identified in the final product.Greater transparency in the fashion industry
A special manufacturing system enables LENZ-ING™ ECOVERO™ branded visco fibers to be identified in the final product, even after long textile processing and conversion steps through the value chain. Thus the retailers and brands are assured that they are Lenzing starts production of LENZING™ ECOVERO™ fibers in China By Florasl352
虫草花的功效incorporating LENZING™ ECOVERO™ eco-responsible visco in their products. “LENZING™ EC
OVERO™ fibers are the answer to a burning issue in the fashion industry, namely to robustly identify eco-responsible fibers from the producer to the consumer. With LENZ-ING™ ECOVERO™ fibers, one thing is clear: If Lenzing is on the out -side, Lenzing is also on the inside”, says Hu Jian, Senior Vice President North Asia of the Lenzing Group.“Thanks to this special manufacturing system, we are supporting the trend in the fashion industry towards greater transparency. It is be-coming increasingly important to know where the products come from and which path they have covered”, Hu Jian explains further. “By now, Lenzing Nanjing Fibers is one of only two locations worldwide to pro-duce LENZING™ ECOVERO™ fibers and this is something we are particularly proud of”, he adds.Lenzing enforces strict environmental standards during visco production and has invested millions over the years to achieve an eco-responsible production process. Both the Lenzing site as well as the production location in Nanjing comply with the stringent guidelines of the EU Ecolabel. The label of environmental excellence is only awarded to products and rvices which have a significantly lower environmental impact throughout their lifecycle: from raw material extraction, to pro-duction, distribution and disposal.Long-term growth with specialty fibers The expansion of the production of LENZING™ ECOVERO™ fibers emphasizes the focus of the Lenzing Group on specialty fibers. In line with the corporate strategy sCore TEN, the Lenzing Group follows the goal to rai the share of specialty fibers in revenue to 50 percent by 2020 – from currently 42 percent.
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Market & Investment 市场与投资50 China Textile
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