平方面积公式GMAT(VERBAL)阅读模拟试卷17 (题后含答案及解析)
打喷嚏怎么办貌合神离题型有:1.
Seeking a competitive advantage, some professional rvice firms(for example, firms providing advertising, accounting, or health care rvices)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill the expectations. Particularly with first- time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm211工程大学身材魁梧的意思’入队感言s fees are high, the negative conquences of bad rvice are grave, or business is dif- ficult to obtain through referrals and word-of-mouth. However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cau clients to doubt the rvice firm赵孟頫怎么读’ s ability to deliver the promid level of rvice. It may conflict with a firm’压的组词s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care rvices, it may mislead clients by suggesting that law suits or medical procedures will
have guaranteed outcomes. Indeed, professional rvice firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of rvice is merely employing a potentially costly marketing gimmick.