The influence of visual packaging design on perceived food product quality, value, and brandcatch>蛙泳的动作要领
preference
塞尔登
期刊名称： International Journal of Retail & Distribution Management薏米怎么做
作者： S.T. Wang,Edward
年份： 2013年
期号： 第10期
关键词： Food products; Visual product packaging design; Perceived quality;
Perceived value; Brand preference; Consumer behaviour
爱日记
摘要：Purpo ‐ Although the increa in point-of-purcha decisions heightens the communication potential of food product packaging, empirical rearch on understanding how visual packaging affects consumers' subquent product and brand evaluations and perceptions is scant. This study eks to d
evelop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. Design/methodology/approach ‐ A lf-administered questionnaire developed from the literature was conducted, and 315 undergraduate students participated in the study. Findings ‐ The empirical results show that attitudes toward visual packaging directly influence consumer-perceived food product quality and brand preference. Perceived food product quality also
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