The Influence of Sport Sponsorship on Brand Equity
in South Africa
意味深长的句子
期刊名称： Journal of Promotion Management
作者： Penelope Marame Maanda,Rusll Abratt,Michela Mingione
狐狸楼梯
年份： 2020年
期号： 第6期
汉武帝谥号关键词： Sport sponsorship;brand equity;brand awareness;brand image;South
Africa
制作红包灯笼
摘要：This study scrutinizes the influence of sport sponsorship on brand equity
高跟鞋搭配新鲜的反义词是什么in South Africa. It examines the impact and contribution of brand awareness, brand image, brand loyalt
y and perceived quality resulting from sports sponsorship. The objective was also to understand the influence of sponsorship fit between event咸鸡蛋的腌制方法
追风逐电
and sponsor on brand awareness and brand image. To date, extant rearch has been conducted in the developed world, mainly in the United States, Europe and Asia. Investigations of sports sponsorship in Africa are spar. Marshaling the sports sponsorship and brand equity literature, the results show that sponsorship has a major role to play in building brand awareness and brand image. An important and unexpected finding is that the perceived appropriate fit between the sponsor and
the sport event has a negative
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