Chapter 7 Consumer buyer decision process 第7章消费者购买决策过程
Consumer behavior refers to the buying behavior of final customers. 消费行为是指最终用户的购买行为。
True 正确的
Fal 假
According to the textbook, consumer purchas are strongly influenced by cultural, social, personal and _____ characteristics. 根据教科书，消费者购买有很大影响 ， 文化，社会，个人和_____的特点。
psychological 心理
emotional 情绪
physical 物理
economic 经济
精益生产标语_____ is the most basic cau of a person's wants and behavior. _____是一个人的欲望和行为的最根本原因。
Greed 贪婪
Fear 恐怖
Culture 文化
Materialism 唯物主义
Social class is determined only by an individual's income. 社会阶层才能确定是由个人的收入。
True 正确的
Fal (Income is only one of veral factors ud to determine a person's social class. Other factors include one's occupation, education, wealth and type of residence.) 假 （收入只是用来确定一个人的社会阶层的若干因素之一。其他因素包括 ：
一个人的职业，教育，财富和居住类型。）
The _____ is the most important consumer buying organization in society. 在_____是最重要的消费者购买社会组织。
school 学校
family 家庭
government 政府
business 商业
Which of the following is not a personal factor that influences a buyer's decision? 以下哪一项不是个人的因素 ， 影响到买家的决定？
beliefs 信念
age 年龄
lifestyle 生活方式
personality 个性
A person's _____ is his/her unique t of psychological characteristics that are relatively consistent and lasting. 一个人的_____是他/她的是相对稳定和持久的心理特点 ， 独特。
lf esteem 自尊
lf concept 自我概念
lifestyle 生活方式
personality 个性
The process of lecting, organizing and interpreting information to form a meaningful picture of the world is referred to as _____. 选拔过程中，组织和解释信息 ， 形成了世界上有意义的图片被称为_____。
perception 知觉
nsation 感觉
subliminal imprinting 潜意识印记
rationalization 合理化
When a person changes his/her behavior as a result of an experience, we say that _____ has occurred. 当一个人改变他/她作为一个经验的结果的行为，我们说_____发生。
出自战国策的成语
白骨精的性格特点motivation 动机
nsation 感觉
learning 教学
perception 知觉
If a person's attitude reflects one of his/her core values, then the attitude is easy to change. 如果一个人的态度反映了他/她的核心价值观，态度是那么容易改变的。
True 正确的
Fal (Attitudes are difficult to change becau they fit into a pattern, and changing one attitude may require difficult adjustments in many others.) 假 （态度是很难改变的 ， 因为他们进入一种模式适应，而且不断改变态度 ， 可能需要在其他许多困难的调整。）
The final step in the buying decision process is _____. 在购买决策过程的最后一步是_____。
the purcha itlf 购买本身
postpurcha behavior 购后行为
choosing the product 选择产品
getting the rebate 得到的回扣
The _____ is the most important consumer buying organization in society. 在_____是最
免费壁纸图片
重要的消费者购买社会组织。 Marketers are interested in the roles and influence of the husband, wife, and children on the purcha of different products and rvices. 营销有兴趣的作用和丈夫，妻子的影响，对不同产品和服务购买儿童。
a. family 答 ： 今日大家人
b. social class 湾社会阶级
c. opinion leader 角意见领袖
d. information arch D.信息搜索
e. reference group 参照群体
People often buy the kind of clothing that shows their _____ in society. 人们经常购买的服装类型 ， 显示其在社会中_____。
a. attitude 答 ： 态度
b. status 湾状态
c. learning 角学习
d. motive d.动力
e. lifestyle 的生活方式
A buyer's decisions also are influenced by _____ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and lf-concept. 买家的决定也是影响_____如买方的年龄和生命周期阶段，职业，经济状况，生活方式，个性和自我概念。
a. personal characteristics 答 ： 个人特征
b. learning 湾学习
c. habitual buying behavior 角习惯性购买行为
d. variety-eking buying behavior d.各种寻求购买行为
e. psychographics 消费心理学
People change the goods and rvices they buy over time becau of two important factors. 改变人们的商品和服务的多 ， 因为两个重要的因素时购买。 They are _____. 他们是_____。
a. belief and attitude 答 ： 信念和态度
金碧辉煌
b. perception and personality 湾知觉和个性
c. age and life-cycle stage 角年龄和生命周期阶段
d. groups and learning d.团体和学习
岗位认知e. family and tradition 家庭和传统
中药丹参The buying process starts with _____—the buy recognizes a problem or need. 购买过程始于_____，在购买确认有问题或需要。
a. need recognition 答 ： 需要识别
b. information arch B.信息搜索
c. evaluation of alternatives C.评价的替代品
d. purcha decision d的购买决策
e. paration of needs and wants 分离的需要和欲望
_____ is a person's pattern of living as expresd in his or her psychographics. _____一个人的生活模式在他或她的消费心理学表示。
a. Personality 答 ： 人格
b. Culture B.文化
c. Lifestyle 角生活方式
d. Motive d.动机
e. Social class e.社会阶层
Maslow has a list of human needs from the most pressing to the least pressing. 马斯洛有一个从最迫切的人类需求的名单至少迫切。 They include all of the following except _____. 它们包括以下除外_____。
