Asssment task 1
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Outcome covered
All outcomes (1-5)
Section 1:
(a).
The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal.
1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other business. The political is including government stability, taxation policy, social welfare policies and the trade regulations.
In our ca of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling
about broken the ‘tied hou’ system, this ruling limited the brewer lling the beer and brewing the beer at same time. And the government pays attention for the disadvantage.发展战略规划
2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product asonality and so on.
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About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied hou’ system and other retail pub chains like Regent Inns and Punch Taverns had been developing their business. And the supermarket began lling drinks also have influence on the company.
鸡年3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility
北京招聘网站In the ca, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine.
4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on.
In the ca, with the technological develop; the beer can be bottled and lling in the market. Becau of this, people aren’t need to drink beer only in the pubs. This can decrea the ll share of the J D Wetherspoon.
5.L: legal forces, such as product safety influences design, and trading practices influence how business conduct themlves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on.
In the ca, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the ‘tied hou’ system, this ruling limited the brewer lling the beer and brewing the beer at same time. All of this legal force could have influence on J D Wetherspoon.
(b).
The analysis of the organization’s internal and external strategic environment is referred to as a SWOT analysis写鬼的诗. SWOT is an acronym for strengths, weakness, opportunities and threats. The SWOT analysis is a very popular tool with managers becau it is quick and easy to learn.
| SWOT analysis for J D Wetherspon |
Internal | Strength: 1.Staff. 2.Good rvice and environment. | Weakness: 1.Food. 2.Service for children. |
External | Opportunities: 1.Different pub brand. 2.我是小学生Developing budget hotel. | Threats: 1. Other pubs compete. 2. Government policy. |
| | |
S: in the ca, J D Wetherspoon claimed that people are its best ast. 20% of nior managers began as bar staff or cleaners. The company provide lifelong training and adopt he staff suggestion, and communicate with them, J D Wetherspoon provide quiet environment and the rvice are always satisfied the consumer demand, all of the can protect the company develop well.
W: the food in pubs of J D Wetherspoon, it supports complimentary crisps with baguettes, this kind is bad for customers’ health and it didn’t distinguish the hot degree, this might cau customer’s discontented for the J D Wetherspoon. It also doesn’t have children’s meals. This will let the customers of adult unconvenient, and it may becau the children are hurt. All of the can loss the customers.
O: J D Wetherspoon is managing he pub style as ‘quiet’. But now, it acquired the Lloyds pub chain, J D Wetherspoon develop it as another style. This kind of pub’s music dazed outlets with a much stronger entertainment element and show TV programs, this can attract much more customers. The company also begun developing budget hotel, this can develop another market and increa the profit of J D Wetherspoon.
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T: J D Wetherspoon faced many computers, like Regent Inns, Punch Taverns and the supermarket. They will strive the share of market and the customer. The government policy also influences it. Like the limit of brewing and drink beer in the century of the city, this also can decrea the share of J D Wetherspoon.
(c).
Through a SWOT analysis an organization can asss its current position and make comparisons with competitors in order to plan activities and resources appropriately. It is the first stage of planning and helps managers to focus on key issues. It is important remember when carrying out a SWOT analysis that it is not absolute.
