茁壮的意思
The influence of online shopping on traditional retail stores
In 2011, the total retail sales of social consumer goods totaled 18.1226 trillion yuan, 17.1% nominal growth than in 2010 (net price) increa of 11.6% in real terms. In 2011 the national hundred key retail sales ro 22.62% year-on-year in the name of large retail enterpris, 0.51% higher than the same period in 2010, is the cond-highest since 2005 in retail sales growth. Deducting the price factor, in 2011 the national hundred key large retail enterpri retail sales ro 18.52% in real terms, is slightly lower than the same period in 2010.
In 2011 China's total e-commerce transactions of up to 5.88 trillion yuan, up 29.2% from a year earlier. By 2013, China will become the world's largest online retail market. In 2012 China's online shopping market continues to development. Irearch data show that in 2012 China's online shopping deals exceeding RMB 1 trillion, 1.304 trillion yuan; In terms of the structure of e-commerce, B2C accounted for 29.7%, showed a trend of continuous increa; Competition, including Tmall platform B2C market leading, independent sales jing
塞尔维亚足球超级联赛dong mainly B2C market advantage is obvious. In 2012 China's online shopping market scale growth of 66.2%, to 1.304 trillion yuan, accounted for 6.2% of total retail sales of consumer goods in society. From 2012 q4 quarterly data, due to the "double 11", "double 12" and other promotional activities, China's online shopping market trading as high as 423.94 billion yuan, up 80.0% year on year, ro 32.4%.
This article mainly USES the rearch methods of questionnaire and statistical analysis, first of all, through the form of a questionnaire to collect basic data, and the basic data coding, statistical analysis, using SPSS17 again after statistical analysis it is concluded that the influence factors of consumers' behavior under the condition of electronic business, finally to analyze various influence factors. Questionnaire survey to 200 students in zhejiang university of science and technology, the rearch content to buy clothes in the Internet and online bookstores. Out 200 questionnaires, 198 effective questionnaires were taken back.
One, the questionnaire survey results analysis山东大学专业排名
This questionnaire adopting stratified sampling method in the student dormitory building a questionnaire, mainly issued in zhejiang university of science and life 4th and 5th floor 2 area, a total of 200 questionnaires, recycling effective questionnaire 198, questionnaire recovery rate was 99%. Choo a sort a questionnaire to topic design, fully consider the consumption structure of college students' group, so the conclusion is only responsible for the extraction of sample.
: according to the survey and whether consumers choo online shopping mainly about veral factors related to commodity prices, product quality, delivery speed, product sales information accessible degrees, after-sales rvice, payment terms, etc. Compared with the traditional network shopping retail pressure principally from the following aspects:
A, retail price pressure; Second, the price nsitivity to strengthen; Fourth, the traditional marketing restrictions; Five, the supply relationship management; Six, brand promotion mode.
Second, the influencing factors of concrete analysis蒸米饭
First, shopping on the Internet, improve the efficiency of the traditional shopping. Online shopping offers a lot of commodity information for consumers, consumers in many shops to find goods and compare the price of the traditional shopping process is simplified to a simple transaction implementation process, greatly reduces the duration of the traditional consumer shopping, improve the efficiency of the traditional shopping. According to the survey, nearly 30% of consumers think on-line commodity information provided by reduced the amount of time they stay in a traditional store. To enhance the efficiency of online shopping on traditional shopping also brow information on the Internet have incread performance for the purpo of a shopping trip. Becau shopping site can offer a variety of shops commodity information, help consumers will demand more goods on a shopping trip, improve the efficiency of shopping. According to the survey, the situation of students' acquisition of the Internet to obtain information, the book also buy other goods accounted for only 1.6% of students, and Internet access to information, the acquisition of the students also buy other goods accounted for 17.5%.
Second, the Internet provides consumers with a large number of commodity information, t
he website provides the convenience of commodity information arch, and the application of information communication technology (ICT) helps to stimulate the consumer travel. Under the condition of electronic commerce consumers, regardless of whether there is online shopping demand, most respondents would often visit shopping website commodity information, query, and will purcha on the Internet is in the majority with "not sure" option. And, more and more consumers will before go out shopping on the Internet to collect information about the goods, and then to traditional store to buy goods, to take such a hybrid way of shopping. Survey, 47.7% of students u the Internet as the main channel of commodity information.充实的近义词
Commodity prices are the important factors that affect consumers' shopping decision. Under the condition of electronic business, online retail enterpris to compete on the same platform, which makes the commodity price transparency, it is beneficial to the consumer market, has fully prepared to traditional shopping. In surveys of students' online shopping, online shopping on traditional shopping, 31.3% of the students think through online query, so that they know about the prices of goods more.
宇文士及Third, the effect of the real online shopping to shopping between different kinds of products are also different. For the standardized commodities, online shopping are more likely to impact on the traditional shopping form; For non-standard products, online shopping has had little impact on the traditional shopping. In a survey of students shopping, is the student most often buy goods online, book accounted for 37.5% of all goods, followed by the digital products, cosmetics, and audio and video products. Food is consumer minimum purcha of goods on the net, only accounted for 1.7% of all goods. The proportion of clothing and daily necessities are relatively small, 6.6% and 8.0% respectively.
>沉沦的意思
