Unit 1 Globalization
Lead-in
1. Quiz
1) B 2) C 3) D 4) A 5) A
2. A Mini Ca
Suggested answers:
●As Zara continues to expand, it might have to open other distribution centers on
other continents. Language, culture, and work relations may vary significantly from the cloly-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers’requirements due to a lack of cultural nsitivity. Zara’s expansion globally may po the challenge of moving from a more centralized management style to a more global style.
●Lorena needs to ensure that she has a truly international team in place with
members from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.
Text A
I.Reading Comprehension
止损是什么意思1.Determine whether the following statements are true or fal. Write a T for
true, an F for fal, and an NG for not given.
1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG
2.Essay Questions
1)The modern multinational companies have had pasd through three phas. First
came the 19th-century “international model”, with firms bad in their home country and lling good
s through overas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itlf in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, bad on the right cost, the right skills and the right business environment.
一池什么2)The big attractions from emerging markets are low-cost labor, highly skilled
personnel, and a chance to cooperate with the government as a potential customer.
3)They are lacking the management talents who can practice and support business
operating models that will allow them to generate profitable growth in more mature markets over the long term.
4)The single biggest challenge facing Western multinationals is the lack of
emerging-market experience in their nior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.
“Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at traini
ng the people than emerging-market companies, which prefer to poach them once they are trained.”
II.Blank-filling: Complete the following ntences with the words given in the box. Change the form when necessary.
1)cutting-edge
2)commoditized
3)aggressive
4)forge
5) benchmark
6) blueprint
7) expatriates
8) deploy下水道堵了如何自己快速疏通
9) ferocious
10) substantial
III.Paraphrasing
1.Rewriting: Rewrite the underlined part of each ntence in your own words.
1) “In the 97 years of the company’s history, never had a particular kind of product or merchandi been managed outside the U.S.,”he says excitedly, noting that “Latin America now reports to Shanghai.”
2) But the assault on its rvices business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, pod a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.
3) In many emerging markets the most attractive potential customer is the government, becau of the government’s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.
九下英语单词表4) A 2007 study of China’s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with tho global giants.
5) American multinationals now have a “ferocious interest in attracting non-Americans to the board”, but they can find only a few qualified executives from the European countries, not to mention tho from emerging markets.
2.Sentence Transformation:
1) Becau of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the “war for talent” and taking it as one of the most urgent issues.
2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.
3) Despite the growth of their revenue which incread on the back of China’s continued economic growth, they could only create half of the value of their global competitors.
4)No longer the “young bucks or retirement-posing types”as they ud to be, nowadays the expatriat
e managers appointed by multinationals to work in emerging markets are generally of a much higher quality.
5) Compared with tho old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.
IV.Translation
1.Sentence Translation
1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
创业项目策划书2)虽然与印度的低成本模式相适应的意愿是非常重要的因素，但是嘉能·布鲁克先生强调，IBM对于新兴市场的兴趣已经不仅仅是其廉价的劳动力了。
3) IBM也表示，它能够很好地对付长期困扰新兴市场中跨国公司的知识产权问题，并在印度和中国建立了最先进的研究实验室。
4) 我们先找出该国最重要的一些行业，然后带着提升这些行业的整体策略去跟他们洽谈，利用我们的技术帮助他们达到国际标准。
5)公司还希望能和中国200个二线城市的地方政府建立起合作关系。这200个二线城市，每一个城市将至少有一百万人口，从电力供应到飞机场方方面面都需要发展。
2. Passage Translation
In the wake of the international financial crisis and bad on our experience in dealing with the crisis, we have become more acutely aware of one thing. In an era of deepening economic globalization, if we want to ensure sustained global economic growth and effectively tackle the risks and challenges faced by the world economy, all countries and regions must strengthen exchanges and cooperation and work together to address the underlying, structural issues in economic development. The 17th APEC Economic Leaders’Meeting in 2009 reached connsus on inclusive growth, and highlighted the importance of izing the opportunities brought by economic globalization to better meet the challenges of economic globalization and create job opportunities for the benefit of our people. To realize inclusive growth, to resolve the social issues emerging from economic development and to lay a solid social foundation for trade promotion, investment facilitation and long-term economic development are all major topics that we, the APEC member economies, need to work together.
V.Cloze
孝敬父母的图片
1) terrorist 2) laid 3) hiring 4) low-cost 5) creating 6) apparent 7) arising 8) globalization 9) cultural 10)widespread 11) benefits 12) threat
13) network 14) trade 15) barriers
VI.Listening
1.Listen to Part One and complete the following summary with the information
you get.
1) three
2)encounter
3)expand
4)maintained
5)culture
6)significantly
7)stores
8)specific
9)nsitivity
10)Portugal
2. Listen to Part Two and choo the best answer to each question.
1) D 2) B 3) D 4) A 5) D
Tapescripts
Part I
There are probably three key areas where Lorena might encounter short-or medium-term cross-cultural issues. One is that as Zara continues to expand, it might have to open other distribution centers on other continents in order to ensure that the level of rvice is maintained. Language, culture, and work relations may vary significantly from the cloly-managed operation currently in place in Spain.
Next, as more stores are opened in different countries, the company may run into more specific challenges in accommodating customers’ requirements due to a lack of cultural nsitivity. For instance, McDonald’s only began making a profit in Portugal after it realized that it needed to open a small caféwithin each store and rve espresso in cups and saucers.上升星座天蝎
Part II
Last, Zara’s expansion might mean either building manufacturing sites abroad or outsourcing some of the manufacturing to other countries. This may po the challenge of moving from a more centralized management style to a more global style. To prevent the issues from becoming a problem, Lorena needs to ensure that she has a truly international team in place with members from both multilingual and
multicultural backgrounds; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.
Text B
I. Speaking
海淀社保电话1. Discussion
1) People in France worried the park would contribute to the destruction of French culture. French farmers blocked transportation and entry to the park. Many potential customers instead visited the 1992 Olympics and World’s Fair in Spain or other European amument parks, becau many Europeans were wary that prices might be unexpectedly high once they got to the park. What’s more, the Parisian climate was too much colder to attract many winter visitors to the park. Finally, the no-alcohol policy in the park displead the German and U.K. visitors.
2) Disney agreed to make French the first language in the park. It also added some attractions to cater to French tastes. In the meantime, Disney lowered prices, eliminated its no-alcohol policy, and promoted the park more heavily while putting a moratorium on receipt of its royalty payments.
3) Hong Kong is Asia’s largest tourist destination, with a better infrastructure and higher family incomes than does mainland cities. Further, Hong Kong is prently not a family-oriented destination, and the Hong Kong government thinks that a Disney theme park can change that condition, thus bringing in a type of tourist who would not visit otherwi. Finally, Disney also saw it a
s a way to improve its relationship and business opportunities with China.
4) Things need to be considered include: the cost of air transport and hotel; Competition with other amument parks in China; and finally, the question of affordability. The joint venture is planning to build smaller, more affordable hotels to cater to Chine visitors.
