城市形象与旅游营销外文翻译文献

更新时间:2023-05-16 12:27:37 阅读: 评论:0

文献信息
文献标题:City image towards tourist attraction (ca in Solo, Central Java) examining city image of solo as tourist attraction(城市形象对旅游吸引力的影响(以中爪哇省梭罗市为例))
摧枯拉朽是什么意思文献作者:T Wiyana,T S Putranto,A Zulkarnain,R N Kusdiana
文献出处:《Iop Conference Series: Earth and Environmental Scie》,2018, 126(1):012200
字数统计:英文2252单词,11870字符;中文3505汉字
外文文献
City image towards tourist attraction (ca in Solo, Central Java) examining city image of solo as tourist attraction
Abstract Affective and cognitive image are two main factors that influence destination in Solo. The purpo of this rearch is to examine the two main factors of Solo towards tourist attraction. The rearch method is quantitative. Data collected from obrvation and survey. A total of 113 respondents obtained from accidental sampling method. The results indicate bad on cognitive and af
fective image. Cognitive consists of culture, batik, city tagline, and community. While, affective consists of tradition, culinary, purpos, climate, and welcoming. The findings show that image has weak correlation towards tourist attraction of Solo. It means most of the tourists are not influenced by city image when they choo Solo as one of their travel destination. The differences between primary and minor image are also examined. Rearch implication is directed for local government to pursue continuous improvement particularly for the branding of Solo.
Keywords: city image, affective, cognitive, tourism, destination.
1.Introduction
按门铃
The city of Solo increasingly shows its existence as a tourist destination. By carrying the slogan "Solo, the Spirit of Java," the city of Solo formed its image as a cultural tourism city. The number of tourist enthusiasm to visit Solo proves the success of Government in implementing the policy of tourism development. From the last ten years, the performance of the Solo City Government in developing tourism has revealed results. The number of tourists visiting Solo City is increasing consistently. Bad on data obtained by Strategic Area Management on Tourism Offices 2016, by 2014 the number of Solo tourists averagely 4.1 million, for 2015 up to 4.2 million and in 2016 incread to become 4.4 million visitors.
There have been many efforts that have been done to develop tourist asts owned to be able to boost tourist visits, as well as improvements to tourism facilities, the optimization of historic buildings and cultural activities as tourism asts, and performance optimization of various departments to coordinate each other in building tourism in the city Solo.
One of the main factors in tourist destination is the image that provides the level of satisfaction that requires the manager to develop a reprentative and appropriate city branding to encourage tourist to visit the destination. Tourism is a ctor that stimulates economic growth derived from the income received from the arrival of tourist to the tourist destination.
Local cultural events featured in attracting a tourist visit must also have power in the life of the community. Taylor states creative events are uful to boost and get attention from visitors. As an industry ctor that offers fantasies and feeds upon the imagination, belief, expectation and of people’s imagery, which in turn are reflected in consumer goods and experiences. How then that power can become energy for the growth and development of tourism city of Solo. One thing that will never be abandoned is the spirit of Solo as a cultural interaction event that is the concept of the Solo cultural city. The cultural interaction event will always be the spirit of the ideal form arch process.
The purpo of this rearch is; (1)To analyze the influence of city image on the motivation of tourist visits to Solo.(2)To describe the impact of city image on the
increasing trend of tourist visits in Solo. (3) To explain the effect of City Image variables on the attraction of destinations in the city of Solo.
四只小鸟1567年2.Literature Review
2.1.City Image
Kotler and Getner state destination image as a total of view and impress of a customer about the location. All of the information regarding the tourism object is constructed by such variables as product description, physical appearance, economic and political contextual, history, and civilizations.
垃圾分类画According to Bigne et.al, destination image reflects as an important point in post consumption to behavior intention. Prayag and Ryan argue that three main factors in the formation of destination image are place attachment, overall satisfaction, and revisit intention. In the tourism ctor, rearch related to the destination image is needed becau it is an important element in terms of tourist visits.
Cultural tourism has developed its offer bad on cultural amenities, and muum facilities reflect local wisdom, religious and historical relations. Seddighi and Theocharous states that destination image as known to influence visitor awareness, repurcha intention and to lect the destination.
Key factor importance element: The concept of image has a guideline that the tourist destination image is the result of the combination, cognitive-affective aspects of the destination image, structural elements, place brand, cultural events and lected cultural event brand.
The cognitive image is the first stage of a person’s judgment of an object. It confirmed that the cognitive was formed earlier than the affective component. Also the cognitive component is a consumer feedback of their knowledge of an object. The cognitive image contains a t of ideas about a tourist destination.
The affective image will occur after ideas and knowledge about tourist destinations in the cognitive process. Affective aspect was judge from the feeling of tourists in asssing tourist destinations. In this ca, the aspect in the form of affective image associated with feelings after visiting the tourist area in the city of
Solo and the emotions of tourists from personal experience that can affect the motivation to visit touri
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sts.
According to Klenosky, before tourist deciding to choo destinations, a person will have a more positive affective image of the tourist destination when the emotions evoked by the place coincide with their functional aspects. Lorenzini et.al., state,This offers an opportunity to develop differentiation in place brands, cultivating the image of the locations in which events take place.
Baloglu and McCleary state that the process of forming tourist destination images and has propod a model that takes into account two relevant determinants: stimulus factors, or functional variables, which can be directly detected and / or measured (information sources); subjective factors, which refers to the incidentally obrved psychological characteristics such as values and personality.
The important aspect of the destination image is an attitudinal construct consisting of the personal value of knowledge beliefs, feelings, and total impressions about an object. A person perception about a place is formed by one’s sum of beliefs, ideas, and impressions. As a result, the destination image creates the perception and reprentation of a place.
2.2.Motivation to Visit
The success factor in the development of tourism in an area depends on the ability of planners to integrate both sides in a balanced way into a tourism development plan. Martín, et.,al explained that tourists with a high level of motivation to travel, but with a low level of situational involvement of the destination itlf – quiet retain a positive image: they are willing to give a positive news of the destination to others but not to re-visit. Different with visitors with an overall high level of participation– psychological and situational – have a positive image: they will be plead to recommend the location to others and re-visit the experience on the other time.
Baloglue and Erickson stated that while many global visitors may prefer to change between destinations, some do have the potential to re-visit a tourist location. Besides, discovering tourists’ revisit motivation has proven uful in forecasting
actual revisitation. Huang et.,al have convinced the connection between re-visit motivation and desire to visit the same location. Suggest that re-visit motivation has not been made a central point of the examination, resulting in the suppod arrangement being less-specific in the context of re- visitation.
Factors affecting the demand for international tourism include the choice of the attraction of tourist d
estinations and other factors of the tourism industry. This attribute of tourist attraction is often ud as an indicator in determining the quality of tourism.
Swarbrooke and Horner, suggest that, the tourist buys an overall experience rather than a defined product. The experience has veral clear phas: (1) The anticipation pha, before the trip commences, (2) The consumption pha during the trip, (3) The memory pha after the trip has ended.
暴王龙
3.Methodology
The location of this rearch conducted in Solo City, Central Java with local tourist object of the period of May-July 2017. The rearch design u ud survey method. The variables ud in this study consist of City Image (X) and Destination (Y). Population and sample in this rearch are local tourists who visited in Solo as much as 113 respondents. Data processing in this study, u software to process data, SPSS (Statistical Product and Service Solutions) 16.0.
Table 1. Rearch Instruments
Variable Dimension Indicators
City image
The image of a tourist destination is bad on consumer’s rationality and emotionally, and as the result of the combination of two main components or dimensions.Cognitive Tourism Tagline
Culture
Batik
Local Community
Tradition
Welcoming
Culinary
Destination Object
Weather
Motivation of Visit
Tourism products that many consumers consider when deciding to travel(purcha tourism products) one of which is the decision to choo a destination is the attraction of the tourist destination to be visited.Attractiveness Local Event
Entrance Fee
个人欠条模板
Accommodation
Culture
Culinary
Experience

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