Developing A Business Plan白吉馍怎么做
Outline:
I. Business Plan Components
A. Executive Summary
B. The Product/Service
C. The Market
D. The Marketing Plan
E. The Competition
F. Operations
G. The Management Team
H. Personnel
II. Financial Data
III. Supporting Documentation
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IV. Summary
怎么判断是长牙哭闹V. Resources
II. Business Plan Components
The Executive Summary
The first page of your business plan should be a persuasive summary that will entice a reader to take the plan riously and read on. The Executive Summary should follow the cover page, and not exceed two pages in length.
The summary should include:
∙ A brief description of the company's history
∙ The company's objectives
∙ A brief description of the company's products or rvices
演员黄轩∙ The market the business will compete in
∙ A persuasive statement as to why and how the business will succeed, discussing the business's competitive advantage
∙ Projected growth for the company and the market
∙ A brief description of the key management team
残酷的反义词∙ 热烈欢迎英语A description of funding requirements, including a time-line and how the funds will be ud
The Product or Service
It is important for the reader to thoroughly understand your product offering or the rvice
s you currently provide or plan on providing. However, it is important to explain this ction in layman's terms to avoid confusion.
It is important to discuss the competitive advantage your product or rvice has over the competition. Or, if you are entering a new market, you should answer why there is a need for your offering.
Discuss any barriers that you face in bringing the product to market, such as government regulations, competing products, high product development costs, the need for manufacturing materials, etc.
Areas that should be covered in this ction include:
∙ Is your product or rvice already on the market or is it still in the rearch and development stage?
∙ If you are still in the development stage, what is the roll out strategy or timeline to bring the product to market?
duct词根∙ What makes your product or rvice unique? What competitive advantage does the product or rvice have over its competition?
∙ Can you price the product or rvice competitively and still maintain a healthy profit margin?香甜玉米烙
The Market
Investors look for management teams with a thorough knowledge of their target market. If you are launching a new product, include your marketing rearch data. If you have existing customers, provide an analysis of who your customers are, their purchasing habits, their buying cycle. For more information, e the companion articles: Conducting a Marketing Analysis and Prepare a Customer Profile.
This ction of the plan is extremely important, becau if there is no need or desire for your product or rvice there won't be any customers. If a business has no customers, there is no business.
This ction of the plan should include:
∙ A general description of your market
∙ The niche you plan on capitalizing on and why
∙ The size of the niche market. Include supporting documentation
∙ A statement and supporting documentation as to why you believe there is a need for your product or offering by this market
∙ What percentage of the market do you project you can capture?
∙ What is the growth potential of the market? Include supporting documentation
∙ Will your share of the market increa or decrea as the market grows?
∙ How will you satisfy the growth of the market?
∙ How will you price your goods or rvices in the growing competitive market?
The Marketing Strategy
Once you have identified who your market is, you'll need to explain your strategy for reaching the market and distributing your product or rvice. Potential investors will look at this ction carefully to make sure there is a viable method to reach the target market identified at a price point that makes n.
Analyze your competitors' marketing strategies to learn how they reach the market. If their strategy is working, consider adopting a similar plan. If there is room for improvement -- work on creating an innovative plan that will position your product or rvice in the minds of your potential customers. The most effective marketing strategies typically integrate multiple mediums or promotional strategies to reach the market. The following are some promotional options to consider. For more in-depth information on the media, e the article called Create a Promotional Package.
