The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write the moving speeches, it is a speechwriter. And one industry in which this practi is common is that of politics. So what does it take to be a political speechwriter? Well according to a recent job advertiment from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work cloly with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speechwriting is an art form. So what about tho of us who do not posss such genius? Can we still produce successful speeches? In an interview with the BBC, Dr Max Atkinson (a communications specialist) outlined a number of speechwriting techniques. He also illustrated how the techniques have been ud in historic speeches. One such technique is introducing contrast. This is extremely uful when prenting a positive spin on a negative issue. One of the most famous examples of this can be en in a speech given by former American President John F Kennedy: "Ask not what your country can do for you but what you can do for your country." Another technique is the u of three-part lists. Dr Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was "education, education, education". The techniques can be ud like tools - they can be chon from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter's toolbox might be the u of imagery, anecdotes and alliteration. So next time you have to prepare a speech or prentation, try applying one or more of the techniques and e if you have what it takes to be a winning speechwriter. | |||||
attributed 归因于 conviction 说服力 interpersonal skills 人际技巧 inherent talent 与生俱来的天赋 art form 艺术形式 communications specialist 沟通交流专家 negative issue 具有负面因素的问题 confirming 确认 imagery 比喻 alliteration 押头韵 | articulate 善于表达的，口才好的 moving 动人的，感动的 detail oriented 注重细节 creative instinct 善于创新的天性 genius 天才 positive spin 编造正面影响 finality 终结，最后决定 campaign slogans 竞选口号 anecdotes 轶事，趣闻 have what it takes 具备取得成功的必要条件 |
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