商务英语阅读 名词解释
Chapter1
1．global company : a company that integrates its international biz activities.
2．Stable : the entire range of products a company has or produces
3．Joint venture : a partnership that is formed by two or more parties cooperating in some special biz activities.
4．Merger & acquisition : combining of two or more entities through the direct acquisition by the net asts of the other.
5．Consumer market: an organized group of buyers and llers of a particular product that are affected by its demand and supply.
6．Distribution channel: all the organizations and people involved in the physical movement of goods and rvices from producer to consumer.
7． Listed company : a company who shares have been quoted by the Stock Exchange.
8．Marketing savvy : understanding and knowledge of how goods and rvices are marketed.
9．Industrial complex(工业生产基地) : a manufacturing area that consists of many different factories turning out different products.
10. brand recognition : a product or products that has or have been recognized and appreciated by local consumers.
11. specialty shop : an outlet that deals in or lls a particular line of products.
12. houhold name : a brand, person, company, etc. that is known to all or very popular in a place.
13. loss-maker : a biz that continually makes no profit.
14. home country : the country on which a multinational corporation’s HQs is bad.
15. quota : a restriction on the quantity of imports of a particular product that a country impo.
16. organizational culture : the common values, behavior patterns, institutions, and so on among employees of a corporation.
17. market economy : an economy in which the market is ud to determine resource allocation, prices, and investments.
Chapter 2
1.new economy : a different form of economy that is mainly supported by IT ctor and characterized by knowledge-bad economy instead of manufacturing.
2.labor force : all of the people in a country or in a region that are employed or are likely to be employed in the future.
3.bubble economy : an economy that primarily depends on banking, financial market and other transient operation.
4.venture capital : funds that are invested in new plants or hi-tech startups open to large risk of loss.
5.biz cycle : A period of time that a biz goes through consists of four stages---boom繁荣, recession衰退, depression萧条, recover复苏.
6.stock market : a stock exchange that deals in stocks and shares.
7.deregulation : the ending of the existing system of regulations, especially by the government.
8.public offering : a nonexclusive issue to the general public either bonds or stock by a firm in order to rai funds.
9.bottleneck : difficulties or things that are more likely hinder normal production or prevent smooth economic development.
10.information tech信息技术 : all devices and knowledge that are required to manage any kind of data.
11.Treasury bill短期国债 ：A short-term obligation of the U.S. Treasury, having a maturity period of one year or less and sold at a discount from face value.短期国库券：美国财政部发行的一种短期债券，一年或少于一年到期，以票面价值打折的形式出售.
Treasury bond : 长期国债 T-bonds have maturity’s greater than 10 years.
T-note : 中期国债 has maturity ranging from 2 to 5 years.
12.biz plan : future actions to be taken by a company, concerning products, production, market, investment, etc.
13.capital stock : The total amount of stock authorized for issued by a corporation, including common and preferred stock. 股本(总额)：由一个公司授权发行的股票的总数额，包括普通股和优先股.
14.product life cycle : a theory stating that certain kinds of products go through a cycle consisting of four stages, namely, introduction, growth, maturity and decline.
15.junk bonds : an interest-bearing certificate of debt that promis to give a high yield but is issued by a company with low credit rating低信用等级.
16．Seed money=ed capital启动资金: the initial equity capital ud to start a new venture or biz.
Chapter 3
1. liquidity : available cash or the capacity to obtain it on demand.
2. exchange rate : the amount of one currency that can be bought with another.
3. multinational company : a very large organization that owns companies in more than one country in order to obtain low-cost raw materials and make efficient u of a local workforce.
4. benchmark : a standard by which something can be measured or judged.
5. pricing policy : a plan or statement of prices t by an organization for its products and rvices.
6. money market : the institutions and practices through with short-term funds are channeled to borrowers and entrepreneurs.
