完整word版如何进行SWOT分析带案例
Nike is a global brand. It is the number one sports brand in the World. Its ?famous 'Swoosh' is instantly recognisable, and Phil Knight even has it tattooed on his ankle.
耐克是一个全球性的品牌。它是世界运动品牌中的No.1、它著名的“一道钩”很迅 ?速被人们识别出来，并且菲尔·耐特还把这个图形纹到了他的脚踝上。 Weakness.
footwear market. This may leave it vulnerable if for any reason its market
Product development offers Nike many opportunities. The brand is fiercely ?defended by its owners whom truly believe that Nike is not a fashion brand.
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There is also the opportunity to develop products such as sport wear, ?sunglass and jewellery. Such high value items do tend to have associated with them, high profits.
The business could also be developed internationally, building upon its ?strong global bran
d recognition. There are many markets that have the
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