市场营销英文术语

市场营销英文术语

市场营销英文术语

市场market 市场营销marketing

需求demand 商品goods

服务rvice 顾客满意customer satisfaction

顾客价值customer value 搜集资料的方法 交易transaction

营销者marketer 生产观念production concept

产品观念product concept 推销观念lling concept

市场营销观念marketing concept

社会营销观念social marketing concept

顾客 customer 顾客让渡价值customer delivered value

顾客总价值total customer value

顾客总成本total customer cost

顾客满意customer satisfaction

维系顾客keep customer

关系营销relationship marketing

全面质量管理total quality ma关爱老人标语 rketing

市场营销环境marketing environment

微观环境micro environment

宏观环境macro environment

市场机会market opportunity

愿望竞争者desired competitors

属类竞争者generic competitor

产品形式竞争者product competitor

目标市场target market

市场营销组合marketing mix

市场营销英文术语

情绪moods 情绪emotion

消费者行为customer behavior

文化culture 人口统计因素demographies

参照群体reference group 角色模型role stereotype

知觉perception 认知学习cognitive learning

动机motive 个性personality

态度attitude 自我概念lf-concept

生活方式life style

组织市场organizational market

企业市场business market

非营利组织市场non-profit organizational market

政府市场government market

直接再购straight rebuy 修正再购 modified rebuy

新任务采购new task 购买中心buying center

倡议者initiators 使用者urs 影响者influencers

决定者deciders 购买者buyers 控制者gatekeepers

营销信息marketing information

营销信息系统marketing information system MIS

市场调研market rearch

描述性调研predictive rearch

解释性调研interpretive rearch

市场需求market demand

市场需求潜量market demand potential

企业需求量enterpri demand

企业需求潜量enterpri demand potential

定性预测qualitative forecasting

市场营销英文术语

定量预测quantitative forecasting

企业战略enterpri strategy

企业使命说明书enterpri statement

战略经营单位strategy business units，SBU

波士顿矩阵Boston matrix

通用电器公司方法the General Electric Model,GE

市场吸引力market attractiveness

业务实力business attractiveness

密集型增长战略intensive growth strategies

市场渗透market penetration strategy

市场开发market development strategy

产品开发product development strategy

一体化增长战略integrative growth strategies

前向一体化forward integration

后向一体化backwards integration

水平一体化horizontal integration

多角化增长战略diversification growth strategies

同心多角化concentric diversification

水平多角化horizontal diversification

复合多角化conglomeration diversification

市场营销战略market拓展活动总结 ing strategy

市场营销组合marketing mix

市场营销组织marketing organization

职能型组织functional organization

地区型组织regional organization

产品管理型组织managerial organization of product

市场营销英文术语

市场管理型组织managerial organization of market

公司与事业部型组织organization of corporation and

business unit

市场营销管理marketing management

市场营销计划marketing planning

市场营销方案marketing program

市场营销控制marketing controlling

市场竞争market competition

完全竞争pure competition

非完全竞争imprecate competition

垄断竞争monopolistic competition

市场领导者market leader 市场挑战者market challenger

市场追随者market follower 市场补缺者marketing niche

市场细分market gmentation

目标市场target market

市场定位market positioning

无差异性市场策略undifferentiated marketing tactics

差异性市场策略differentiated marketing tactics

集中性市场策略concentrated marketing tactics

产品product 服务rvice

核心产品core product 形式产品actual product

期望产品expected product 延伸产品augmented product

潜在产品potential product 耐用品durable goods

非耐用品nondurable goods 产品线product line

产品项目product item 产品组合product mix

产品组合长度product mix length

市场营销英文术语

产品组合宽度product mix width

产品组合深度product mix depth

产品组合关联度product mix consistency

产品生命周期product life cycle

开发期development stage 引进期introduction stage

成熟期maturity stage 衰退期decline stage

新产品开发new product development

产品概念product concept

商业化commercialization 包装package

包装策略package strategy

品牌brand 品牌命名brand naming

品牌决策branding decision

统一品牌blanket family brand

品牌使用者决策brand-sponsor decision

个别品牌individual brand

分类品牌parate family brand

多品牌multi—brand

统一的个别品牌company/individual brand

合作品牌co—branding 品牌设计brand d日本崛起 esigning

品牌资产brand equity 品牌延伸brand extension

内涵不变式延伸invariable meaning extension

内涵渐变式延伸gradual changing meaning extension

品牌管理brand management

竞争导向定价competition-driven pricing

折扣定价discount pricing

地区定价region pricing

市场营销英文术语

差别定价discrimination pricing

撇脂定价skim pricing 渗透定价penetrati果的词语 on pricing

满意定价neutral pricing 尾数定价mantissa pricing

整数定价integer pricing18寸蛋糕 招徕定价fetch—in pricing

声望定价prestige pricing

目标收益定价法target—return pricing

认知价值定价法perceived-value pricing

价值定价法value pricing

通行价格定价法going-rate pricing

分销渠道distribution channel 中间商intermediate

分销渠道设计distribution channel design

实体分配physical distribution

渠道冲突channel conflict

cha15 促销策略

促销promotion 促销策略promotion policies

理性诉求rational appeals 情感诉求emotional appeals

道德诉求moral appeals

大众传播媒体mass media 气氛atmosphere

事件event 量力支出法affordable method

销售额百分比法percentage-of-sales method

竞争对等法competitive-parity method

目标任务法objective-task method

广告advertising 人员推销personal lling

公共关系public relations 营业推广sales promotion

促销组合pro会员的英文 motion mix

推动策略push strategy 拉引策略pull strategy

市场营销英文术语

广告目标mission 告知性广告information advertising

劝告性广告persuasive advertising

提示性广告reminder advertising

整合营销传播integrated marketing communication

服务rvice 服务核心产品core product

进出口贸易流程

服务附加产品supplement product

服务的无形性intangibility of rvice

服第一次东征 务体验属性experience attributes

服务的信任度属性credence attributes

服务的有形展示physical evidence

关系营销relationship marketing

体育营销sports marketing

网络营销network marketing

会展营销exhibition marketing

文化营销cultur形容自然的成语 al marketing