2023年4月18日发(作者：导学案答案)
海尔公司简介英文版
Haier is the world's fourth largest white
goods manufacturer and is the official home
appliances sponsor of the Beijing 2008 Olympic
of 2007, the Haier Group has established
a total of 64 trading companies (19 located
overas), 29 manufacturing plants (24 overas), 8
design centers (5 overas) and 16 industrial parks
(4 overas). Consistent with Haier's position as a
global brand, the company employs over 50,000
people around the world. In addition, Haier boasts a
58,800-strong sales network which last year
accounted for a global turnover of 118 billion RMB
(16.2 billion USD). Guided by the branding strategy
of CEO Zhang Ruimin, Haier has advanced through
the 'brand building,' 'diversification,' and
'internationalization' stages, and since 2005 has
embarked on the fourth stage: "Global Branding."
Haier has enjoyed a growing international reputation
over the past 24 years. 19 of the companies
products, including refrigerators, air conditioners,
washing machines, televisions, water heaters,
personal computers, mobile phones, and kitchen
appliances have been rated as "Top Brands" in
China, and China's General Administration of
Quality Supervision, Inspection and Quarantine has
named Haier refrigerators and washing machines as
among China's "Top Global Brands." In 2006, for the
fourth concutive year, Haier was ranked first in
terms of overall leadership among mainland
Chine companies in the Wall Street Journal Asia's
annual survey of Asia's 200 Most Admired
Companies. In March 2008, the Financial Times
once again added Haier to its list of Top 10 Chine
Global Brand Names with survey respondents
ranking Haier number one in terms of product
quality, trust, innovation, management, and
branding. In May 2008, Haier ranked 13th on
Forbes' Reputation Institute Global 200 of
June 2008, the company has been awarded 8333
patents, with 1996 for Haier design team inventions.
In 2007 alone Haier obtained 875 patents; 502 were
invention has participated in the
institution and modification of nine international
standards, as well as 152 national and 425 industry
standards, with three international standards t to
launch in the near future. Of all the Chine
houhold appliance companies, Haier by far leads
the way in the creation of international, national, and
industry standards. Haier management models such
as "OEC," "market chain," and "Integration of
Individuals and Goals" have been ca studies at
Harvard Business School, the University of
Southern California; IMD in Lausanne, Switzerland;
INSEAD in France, and Kobe University. Haier's
"market chain" management model has been
included in the European Union's ca study library.
TCL集团有限公司简介
TCL Group Co., Ltd. was founded in 1981,
in just 20 years time, TCL from a name without the
propagation of local state-owned enterpris have
developed into a more than 100 billion yuan in total
asts, the brand value of 7.5 billion and employs
more than 30,000 people in large state-controlled
enterpri groups. In 1999 TCL sales reached 15
billion yuan and exports worth 240 million U.S.
dollars, the annual growth rate for 10 concutive
years remained at 50%. Today, TCL has been
across the home appliances, communications,
information, electrician four industries, starting from
the traditional communications, electronics company
to a "3C" integrated into the core of the information
industry as the leading mainstream Internet access
equipment suppliers and 大鱼海棠剧情
rvice providers transfer,
and become the most competitive one of the top
three electronics.
In the long-term practice, TCL Group, in
ord白水晶作用
er to advance ideas and action, take the initiative
to recognize and cultivate the market, creating a
"marketing plans", "Services Marketing" and
"Regional market develo手心热
pment strategy" to expand
in markets such as new ideas, covering the
establishment of nationwide marketing network,
formed its own core competitiveness. TCL advocate
corporate culture is also productivewps怎么加水印
business
philosophy, emphasized that "today's culture is
tomorrow's economy", the system refined the
"famous Chine brand, building first-class
enterpri", "create value for customers, creating
opportunities for employees, creating benefits for
the community" and the "dedication, teamwork,
innovation," the core of Values. TCL is China's
outstanding corporate culture bad on traditional
culture, absorbing the esnce of the Western
scientific management formed with eclectic ability to
"Alloy culture" and "immigrant culture."
TCL集团有限公司简介
TCL集团有限公司创办于1981年，在短短的20年时间里，TCL从一
个名不经传的地方国有企业发展成为一家拥有100多亿元总资产，品牌价值75
亿元，员工超过30000人的大型国有控股企业集团。1999年TCL销售总额达1
50亿元，出口创汇2.4亿美元，年增长速度连续10年保持在50%以上。如今的
TCL已横跨家电、通讯、信息、电工四大产业领域，开始从传11岁正常身高
统的通讯、电子
企业向以"3C"整合为核心、信息产业为主导的互联网接入设备主流供应商和服
务商转移，并成为中国最具竞争力的电子三强企业之一。
在长期实践中，TCL集团以超前的观念和行动，主动认识和培育市场，创
造了"有计划的市场推广"、"服务营销" 和"区域市场发展策略"等市场拓展新理
念，建立了覆盖全国的营销网络，形成了自己的核心竞争力。TCL倡导企业文
化也是生产力的经营理念，强调"今日的文化就是明日的经济"，系统提炼了 "
创中国名牌，建一流企业"、"为顾客创造价值，为员工创造机会，为社会创造
效益"和"敬业、团队、创新"的核心价值观。TCL企业文化是以中国优秀的传统
文化为基础，吸收西方科学管理精髓，形成了具有兼收并蓄能力的"合金爆炒鸡块
文化"
和 "移民文化"。
在企业经营中，TCL坚持经营变革与管理创新，大力推进企业产权制度改
革，通过授权经营，落实了企业经营风险责任机制和利益激励机制。TCL通过
采取灵活机动的资本运营机制，先后兼并了香港陆氏彩电项目、河南美乐电视
机厂、内蒙古彩虹电视机厂、金科集团和翰林汇软件公司，并与美国Lotus Pa
cific合作，进入了信息网络终端产品和信息服务领域。TCL投资创办了爱思科
微电子集成电路公司，介入了通讯系统设备制造、移动电话和锂离子电池等高
科技领域。TCL已开始进行产业结构调整，将逐步实现由传统家电产品制造商
向互联网设备的主流厂商转变。
面向21世纪，鲜石斛
TCL提出了创世界级中国企业的宏伟蓝图。为实现这一目标，
TCL将加快海外市场拓展步伐，加大研究开发力度。TCL提出以一流管理、一
流产品、一流服务和一流队伍，向用户提供最好的产品、提供最好的服务、塑
造出中国最好的品牌，在家电、通讯、信息和电工四大支柱产业赢得国内同行
业的领先优势。我们争取用10年时间，使TCL的规模再增长10倍，销售额达
到1500亿元，把TCL带入世界企业500强行列。
