We can e how the product life cycle works by looking at the introduction of in

题文

We can e how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as much as "regular" coffee and it took veral years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline). The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new urs and market ctions. Do you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means arching for incread usage among prent customers or going for a different market, such as nior citizens. A marketer may re-position the product to appeal to new market ctions. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new urs or more usage from prent urs. American auto manufacturers are using quality improvement as one way to recapture（夺回） world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.46. According to the passage, when people grow accustomed to one particular brand of a product, its    sales will ______.   A. decrea gradually     B. become unstableC. improve enormously    D. remain at the same level47. The first paragraph tells us that a new product is _____ . A. usually introduced to satisfy different tastes B. often more expensive than old ones C. often inferior to old ones at first D. not easily accepted by the public48. Marketers need to know which of the four stages a product is in so as to _____ . A. work out marketing policies   B. promote its production C. increa its popularity D. speed up its life cycle49. The author mentions the example of "backpacks"(Line 4, Para.2 ) to show the importance of _______ . A. increasing usage among students   B. pleasing the young as well as the old C. exploring new market ctions     D. rving both military and civil needs50. In order to recover their share of the world market, U.S. auto makers are _______ . A. improving product feature     B. making their products betterC. modernizing product style    D. increasing product quantity 题型：未知难度：其他题型

答案

46-50  DDACB

解析

略

考点

据考高分专家说，试题“We can e how the p.....”主要考查你对 [人生感悟类阅读 ]考点的理解。 人生感悟类阅读

人生感悟类阅读的概念：

生活感悟类的文章就是指能给人心灵以启迪，使人从中受到教育的文章。这类文章的体裁可以是记叙文，如生活中一些感人故事或情感故事，有点类似心灵鸡汤一样的短文。

生活感悟类阅读解题指导：

一、文章特点： 生活感悟类的文章就是指能给人心灵以启迪，使人从中受到教育的文章。这类文章的体裁可以是记叙文，如生活中一些感人故事或情感故事，有点类似心灵鸡汤一样的短文。有时故事的结尾会有一句“点睛之笔”，点出全文的中心思想，就像《伊索寓言》里的寓言一样。还可能是夹叙夹议的哲理散文或生活随笔。散文随笔通常会阐述一种朴素易懂，耳熟能详的人生道理或宝贵品质。文章的结构和议论文类似，一般是总分总或总分结构。每段首句或尾句为主题句（论点），其它句子围绕主题展开论述（论据），论证方法多种多样，或举例，或引用名言，或正反对照等。二、解题技巧：针对生活感悟类文章的特点，做这类文章的完形填空时，要特别注意以下几点：1、重点理解全文的首句。如果是记叙文，找出when，where，who，what等基本要素。如果是散文随笔，充分理解文章的中心句—全文的主题。2、阅读全文的结尾段或结尾句，有助于理解文章所阐述或蕴含的哲理、感悟或忠告等。3、调动自己的背景知识和情感。这类文章不会讲大道理也不会涉及到一些很专业的知识技术领域，而是谈一些小事和简单的道理，所以如果读者能和作者产生感情上的共鸣，读者会更好地把握作者的意图态度，从而提高做题的准确度。因此，考生在平时要做一个有心人，即用心去感悟生活中发生的小事，思考人生的一些基本道理，多阅读一些短小精悍的美文，多写写自己的心情故事和对生活学习的感悟。只有平时多用心，做题时才能调动自己的背景知识和情感。