阅读理解。 An overweight, middle

题文

阅读理解。 An overweight, middle-aged man lies dead on a trolley, with a woman weeping over his body. The body's cold hand still grasps a half-eaten McDonald's hamburger. American doctors' TV ad features theimage which weakens the slightest of appetites and the line "I was lovin' it". The hard-hitting US television commercial supported by a Washington-bad medical group has angeredMcDonald's by taking an unusually direct shot at the world's biggest fast-food chain this week. The line isa twist on McDonald's long-standing advertising slogan, "I'm lovin' it" and a voice-over intones, "Highcholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian." The commercial, funded by the Physicians Committee for Responsible Medicine (PCRM), goes further than most non-profit advertising and has drawn an angry reaction from both the Chicago-bad hamburgermultinational and the broader restaurant industry. The National Restaurant Association criticized it as "irresponsible" and said it was an attempt to scare thepublic with a "limited" view of nutrition. A McDonald's spokesman said,"This commercial is unbearable, misleading and unfair to all consumers. McDonald's trusts our customers to make food and lifestyle choicesthat are right for them." The commercial, to be aired at the beginning in the Washington area but potentially in further US cities, comes amid an increasingly lively debate in the US about healthy eating. The first lady, Michelle Obama, hasmade nutrition a signature issue and is leading a campaign to encourage physical fitness and improved diets-particularly among American children, a third of whom are overweight. The economic decline has hardly helped the healthy eating cau. McDonald's has enjoyed a relatively prosperous financial crisis as diners choo its affordable offerings in place of more expensive high-street restaurants. Its global profits for the six months to June were up 12% to $ 2.3 billion, powered by sales risboth in the United States and Britain. The PCRM's director of nutrition education, Susan Levin, made no apologies for singling out the goldenarches (拱门):"McDonald's is one of the biggest fast-food chains in the world. Its name and its golden archesare instantly recognizable. We feel we're making a point about all fast food when we talk about McDonald's." 1. The ad-maker makes a change in the McDonald's slogan _____. A. to warn people of risk of eating fast foodB. to convince people of cau of the death C. to remind people of the man's preference D. to accu McDonald's of the murder 2. The goal of this passage is to tell us that _____. A. the TV commercial goes too far B. people enjoy eating fast food for its taste C. Michelle Obama's campaign doesn't work D. McDonald's provides unhealthy food 3. The underlined words "the golden arches" in the last paragraph refers to _____. A. the line B. the ad C. McDonald's D. fast food 4. What is the theme of the passage? A. A fierce debate about healthy eating B. McDonald's targeted in US health ad C. N US health ad advocates healthy life D. Say goodbye to McDonald's right now 题型：未知难度：其他题型

答案

1-4: A D C B

解析

该题暂无解析

考点

据考高分专家说，试题“阅读理解。 An o.....”主要考查你对 [健康环保类阅读 ]考点的理解。 健康环保类阅读

健康环保累阅读概念：

健康环保类文章常是介绍科学知识、生活常识和环境保护方面的短文。体裁有记叙文、 说明文、议论文和各种应用文。

健康环保类文章阅读技巧：

   健康环保类文章常是介绍科学知识、生活常识和环境保护方面的短文。阅读此类短文要以现象或事物为中心进行思考，理解现象产生的原因、条件和客观规律等。同时要抓住事物的特征、用途和相互关系等。科普环保类文章一般为说明文，从结构上看大致可分为三个部分：   第一部分一般是文章的首段，主要用来提出文章的主题，即文章想要阐述、说明的主要内容；   第二部分是文章的主体，可由若干个段落组成，对文章的主题进行展开说明；   第三部分是结尾段，对文章的主题进行归纳总结。这类文章多用一般现在时，而且一般多使用客观性词语表述。有时为了强调客观性，也常使用被动语态。   从近几年的考试题来看，科普环保类的文章越来越与人们的实际生活相接近。由于此类文章缺乏故事情节，很多同学对此类文章感到费解。但一般的科普类文章都是就事论事，需要逻辑推理和想象的时候较少，因此此类阅读题也没有同学们想象中的那么难，只要多加训练，就能较好地答题。【阅读策略】 1、概要(Summarizing)：  阅完材料后，将所阅材料浓缩，摘要，做出所阅材料的书面或口头梗概。 2、组织(Organization)：  阅读后根据阅读内容，识别观点、人物、事件之间的关系以及文章的结构关系。如：时间关系、比较或对比关系、相关关系及因果关系等。