Business are witnessing a difficult time, which has in turn produced influence

题文

Business are witnessing a difficult time, which has in turn produced influence on consumers’ desire to go green. However, shoppers are still laying stress on environmental concerns.Two thirds of customers say that environmental considerations inform their purchas to the same degree as they did a year ago, while more than a quarter say that they are now even better aware of the environmental effect on what they buy.This may help to influence how shops store goods on their shelves. And the companies should still make efforts to become more environmentally friendly. Two out of three people think it is important to buy from environmentally responsible companies, with about one in ven saying that they had even decided to take their custom elwhere if they felt a company’s environmental reputation was not good enough.Harry Morrison, chief executive（主管）of the Carbon Trust, sympathizes：“I understand this situation where survival is very important now. But from environmental considerations, the clock is ticking—we don’t have much time. In addition, cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand.”Larger companies have an extra motivation to look at reducing their carbon footprint, as new rules next year will require business to buy carbon allowances to make up for their emissions（排放）. Tho that have taken early action will have a head start. More than two thirds of consumers are not clear about which companies are environmentally responsible. This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.The Carbon Trust believes that it can help by informing customers about the good work companies are doing. “When companies are granted（授予）the standard, they can u a logo（标识）in all their marketing which makes it clear that they are working towards cutting emissions,” Mr. Morrison said. 小题1: What’s the main idea of the passage?A．Business are finding ways to nd their message to the shoppers.B．Companies will soon get information about cutting carbon emissions.C．Firms are making efforts to encourage customers to keep goods at home.D．Firms are urged to cut carbon emissions by shoppers’ environmental awareness.小题2: The underlined word “inform” in Paragraph 2 probably means“  ”.A．affectB．changeC．disturbD．reject小题3:According to Harry Morrison, business  .A．will benefit from cutting carbon emissionsB．should buy carbon allowances for shoppersC．are required to make up for their carbon emissionsD．have encouraged shoppers to take their custom elwhere小题4:We can learn from the passage that business will.A．have a strong desire to reduce costsB．u the same logo in their marketingC．gain advantages by taking early actionD．attract more shoppers by storing goods 题型：未知难度：其他题型

答案

小题1:D小题2:A小题3:A小题4:C

解析

推理判断题。根据第五段最后一句“This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers”可知，早采取行动减排的企业可以更好地吸引顾客。因此可以推断出C项。

考点

据考高分专家说，试题“Business are witne.....”主要考查你对 [日常生活类阅读 ]考点的理解。 日常生活类阅读

日常生活类阅读的概念：

日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。

日常生活类阅读题答题技巧：

【题型说明】该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。 【备考提醒】为了保证较高准确率，建议同学们做好以下几点： 1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。 2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。 3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。 4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。