Advertising gives uful information about which products to buy. But modern adv

题文

Advertising gives uful information about which products to buy. But modern advertising does more than gives news about products and rvices. Today’s advertiments, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or e a movie. Consumers might never even want a product if they did not e or hear advertiments for it. For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you e ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The cret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really lling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may ll better if consumers think it offers strength and energy.小题1:What is discusd in this passage?A．The content of modern advertising. B．The skills of modern advertising.C．The results of modern advertising. D．The writing of modern advertising.小题2:According to the passage, a good advertiment should ____________.A．be both persuasive and effective B．give people uful informationC．show people a product D．show people a new idea of a product小题3:From the passage, we know that ___________________ . A．modern advertising has less effect on customers B．once customers e ads about a new cerea1, they are sure to buy itC．cereal can make people strongD．cereal is a kind of food which is popular among people小题4: What can we infer from the passage?A．Customers can easily be persuaded by advertiments.B．Customers should be persuaded by advertiments.C．It’s impossible for customers to buy a product without advertiments.D．Customers buy products according to their demands rather than the advertiments. 题型：未知难度：其他题型

答案

小题1:B小题2:A小题3:D小题4:A

解析

本文主要讲述广告的介绍作用和劝诱作用，讨论了广告使用什么样的技巧起到应有的作用。小题1:主旨题：本文着重讲述了广告的作用，所以为了起到应有的作用，必须有一定的技巧。B小题2:细节题：由文章第一段第三句"Today's advertimens，orads，try to get consumers to buy certain brands"可知 一个好的广告既要有说服力也要有效，A 正确。小题3:推理题：由文章第二段"you probably do not need the newest cereal in the to buy it supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you e ads about a new ce real that is your extra-tasty and has a free prize in the box, you may want it. "可以 推测出来 cereal 是一种受人们欢迎的食品。选D小题4:推理题;由于本文主要讲述广告的介绍作用和劝诱作用，同时文章第二段的麦片的例 子就是一个暗示，可知人们很容易被广告说服，所以 A 为正确答案。

考点

据考高分专家说，试题“Advertising gives us.....”主要考查你对 [日常生活类阅读 ]考点的理解。 日常生活类阅读

日常生活类阅读的概念：

日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。

日常生活类阅读题答题技巧：

【题型说明】该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。 【备考提醒】为了保证较高准确率，建议同学们做好以下几点： 1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。 2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。 3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。 4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。