A man once said how uless it was to put advertiments in the newspapers. "La

题文

A man once said how uless it was to put advertiments in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a prent, 1 spent twice its worth in advertising, but didn't get it back." "How did you write your advertiment?" asked one of the listeners, a merchant. "Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No l0 Broad Street." "Now," said the merchant, "I often adverti, and find that it pays me well. But the way in which an advertiment is expresd is of extreme importance. Let us try your umbrella again, and if it fails, I will buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was en to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well-known."This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the lor not to say anything about the matter.小题1: This is a story about_______.A．how a man lost and found his umbrellaB．how to make an effective advertimentC．how to find lost thingsD．how to put an advertiment in the newspaper小题2: "If it fails, I will buy you a new one "suggested that______.A．he was rich enough to afford an umbrellaB．he was quite sure of his successC．he was not sure he would get the umbrella backD．he was ready to help others小题3:The result of the first advertiment was that______.A．the man got his umbrella backB．the man wasted some money advertisingC．the man found his umbrellaD．someone found his umbrella小题4:According to the first advertiment, anyone who_____ would receive ten shillings.A．left the umbrella in the City ChurchB．found the umbrella at No. I 0 Broad StreetC．gave the message to the manD．left the umbrella at No. 10 Broad Street 题型：未知难度：其他题型

答案

小题1:B小题1:B小题1:B小题1:D

解析

略

考点

据考高分专家说，试题“ A man once said how.....”主要考查你对 [广告布告类阅读 ]考点的理解。 广告布告类阅读 广告类阅读: 1、品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。 2、要特别留意广告中包含的数字、联系人、地址等。 3、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或    至少是一部分内容的概括。

广告布告类阅读特点及解题技巧：

一、广告布告类阅读试题的文体特点： 此类文章不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，一般说来，广告布告类阅读试题具有以下特点：1、选材特点：信息量大，文句精炼，形式灵活，用最少的篇幅表达最大量的信息。2、内容特点：生活化，实用化，多样化，如产品宣传、服务介绍、通知、海报、启示、招生招聘等。3、形式特点：标题醒目，重点突出，条理清晰，常用粗体字或各类项目符号使文章结构更鲜明。4、语言特点：人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；结构不完整。5、命题特点：主要考察考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置相对较容易。 二、解题技巧点拨： 阅读这类文章时，也应该在整体把握文章结构的前提下，主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等)，因此要找到答案一定要找到题干在原文中的出处，再把原文和选项相比较。做题时，根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时，在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下：1、先题后文：先读试题，了解考点；明确目的，快速捕捉，获取信息。2、题干定向：根据题干关键词到文中定位答案范围，按照题目顺序依次而下：问题与材料相同：对号入座；问题与原文相同：同义替换、归纳事实等。3、生词模糊：遇到生词；如无关答题，直接跳过；涉及答题，则根据语境、构词法等猜词。4、信息补全：对于影响理解的省略句，可根据语境，将其补全。