一、单选题
方维夏
1、A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics.
A、macroenvironment
B、microenvironment
C、business environment
D、marketing environment
2、_____ include rellers, marketing rvice agencies and financial firms that help a company to promote and ll its offerings to its final customers.
A、Advertising agencies
牛腩怎么炖好吃又烂
B、Suppliers
C、Intelligence firms
D、Marketing intermediaries
3、A company’s _____ public includes its workers, managers, volunteers and board of directors.
A、employee
B、citizen-action
C、internal
帅的头像D、human resource
4、There are three trends in the natural environment that marketers are monitoring. The are _____, _____ and _____.
A、shortages of raw materials; incread legislation; incread consumerism
B、the green movement; shortages of raw materials; incread pollution
C、incread pollution; incread government intervention; shortages of raw materials
D、incread consumerism; incread population; incread ethical expectations
5、The most dramatic force shaping business today is the _____ environment.
A、natural
B、technological
C、economic
D、political
6、Which of the following is not one of the reasons business legislation is enacted?
A、To protect companies from each other
B、To protect companies from consumers
C、To protect consumers from unfair business practices
D、To protect the interests of society
7、A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products, is acting out her view of _____.
A、society
B、organizations
C、others
D、nature
8、A company has veral options with regard to its marketing environment. A strong company takes a(n) _____ approach.三寸日光
A、proactive
B、reactive
C、ingenuous
D、peaceful
9、A company’s macroenvironment consists of all of the following except _____.
A、demographic forces
B、economic forces
C、competitive forces
小班教师寄语D、none of the above
10、Jonathan works for a firm that assists companies in promoting, distributing, and lling their products to end consumers. The firm Jonathan works for is a ________.
A、licensor
B、supplier
C、marketing intermediary
D、local public
11、The demographic environment is of major interest to marketers becau it involves people, and people make up markets.
A、TRUE
B、FALSE
12、Price & Malone Corp., a company bad in Houston, caters to a market of individuals and houholds that buy goods and rvices for personal consumption. Price & Malone caters to a ________ market.
A、business
B、reller
C、government
D、consumer台湾企业
13、Government markets consist of government agencies that buy goods and rvices ________.
A、to produce public rvices
B、to rell at a profit
C、for further processing
D、for personal consumption
葛根粉作用14、The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?
A、demographic environment
B、political environment
C、economic environment
D、technological environment
15、The economic environment consists of economic factors that affect ________.
A、cultural patterns of communities
B、entrepreneurial orientation of a population
C、the quality of technological innovation
D、consumer purchasing power
16、A value marketer is most likely to ________.
A、offer consumers superior quality of goods and rvices at a very high price
B、offer consumers only tho products that are associated with status and prestige
C、offer consumers low quality goods and rvices at very low prices
D、offer consumers a balanced combination of product quality at a fair price
17、Consumers in the "lifestyles of health and sustainability" market are more likely to ek ________.
A、alternative medicine
B、perfumes made from animal products
C、clothing made of fur
D、leather goods
18、Katrina Mendoza is a nior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Katrina's firm takes a(n) ________ stance toward the marketing environment.
A、reactive
B、proactive
C、adversarial
训兔记
D、passive
19、One of the important demographic trends in China is the changing age structure of the population.
A、True
B、Fal
20、Individuals and houholds that buy or acquire goods and rvices for personal consumption make up the ________.
